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United Nations Global Call Out To Creatives - help stop the spread of COVID-19

Creators Selected On
April 30, 2020
Did we say thank you? Well, we want to say it again. Thank You.

You definitely answered the United Nations global call out to creators to help stop the spread of Covid-19. You are doing your part and we appreciate you all staying focused on what’s ahead and how we can get there.

Normally, we announce and highlight Selected Creators from our briefs. Needless to say, this was not a normal brief and we’re okay with that—we’re all experiencing new ‘normals’ in our worlds.

As a result of all of your creative responses and generosity, there is now a library of artwork that will educate, uplift, and inspire individuals and communities all across the world through this global crisis. We invite you to visit and explore the UN COVID-19 Creative Content Hub to share your favorite pieces of work with your peers, friends, and family.

We will be adding new features daily so be sure to revisit the site often to see updates, curated collections and exciting announcements from our partners.

If you see work you love please like it and share it! Don’t forget to tag @UnitedNations, @talenthouse, and use the hashtag #UNCovid19Brief. And of course, always remember to properly credit the original artist!

One more time, just in case we weren’t clear - thanks for doing your part to stop the spread of Covid-19.

Stay Safe. Stay Home.
You have the power to change the world. The UN needs your help to stop the spread of coronavirus (COVID-19).

We are living in unprecedented times. The World Health Organization (WHO) is leading and coordinating the global health response to coronavirus, helping to ensure all countries are ready to prevent, detect and respond to the pandemic. To be effective we need people everywhere to adopt public health precautions, act in solidarity, and prevent the spread of misinformation.

The United Nations (UN) needs your help in translating critical public health messages, into work that will engage and inform people across different cultures, languages, communities and platforms. The shortlisted work will reach everyone, everywhere.

We need your submissions from day 1. The UN will continually review the submissions, and shortlist the most suitable work to become visible on a microsite, and accessible to everyone - supporting media, brands, influencers etc - around the world, who can download and use the work across their platforms in support of this cause.

It is not too late. No one can do everything, but everyone can do something. Together, we can save lives, protect resources and care for each other.
Things to Consider
  • Use any creative medium to produce work that captures one of the coronavirus key messages below, in a clear, impactful and shareable way
  • Capture one of the UN key messages in your work:
    • Personal Hygiene
    • Physical Distancing
    • Know the symptoms
    • Kindness contagion
    • Myth-busting
    • Do more, donate
  • Find more information, inspiration and existing assets for each key message HERE
  • The UN needs a range of creative solutions to reach audiences across different age groups, affiliations, geographies and languages
  • Keep in mind that submitted work will be reviewed by the UN and considered for co-branding and distribution through UN and supporting platforms


  • UPDATE FROM THE UN (April 7, 2020): Face mask Guidance (from WHO) stats masks alone cannot prevent against Coronavirus or COVID-19. It is essential to practice proper use and maintain other behaviors such as frequent hand washing and physical distancing. Current guidelines from WHO recommends the use of face masks only in specific cases detailed below (more info here). Please keep this in mind when submitting work to this brief.
    • When symptomatic yourself (cough, fever, difficulty breathing)
    • When taking care of someone who may have Coronavirus
    • Front line workers who are regularly interacting with people who may have the virus
  • Please submit layered artwork files to this brief
  • By submitting your work to this brief you agree to grant the UN, all supporters and else anyone who wants to share this positive message, permission to use your work. Anyone who uses the work will be asked to credit the creator (but we cannot guarantee this)
  • Share your work on social, tag @WHO @UN @UnitedNations @Talenthouse and use the hashtags: #CovidOpenBrief #UNCovid19Brief #FlattenTheCurve #SafeHands #AloneTogether #ViralKindness #StopTheSpread #Coronavirus #Covid19
Do
  • Bring your own magic to these key messages - a creative twist, a cultural quirk, an interpretation which helps amplify them to audiences not yet reached
  • Capture one of the above key messages per submission
  • Only include messaging derived from UN-guidance and are true to the spirit of the public health needs
  • You can submit work in any of these file formats:
    • Illustration and graphic design (formatted for social) - AI or PSD
    • Video (between 6 seconds and 3 minutes long) or GIF - MP4
    • Audio (music, PSA, comedy) - Soundcloud
    • Copy (news or magazine articles) - PDF
    • Activity concept (ideas for activities to do when staying home e.g. home concerts, sing-along handwashing, contagious acts of kindness) - PDF
  • Please submit the high resolution, layered artwork files to this brief
  • In the 'Description' section of your submission, include your name and any social tags which the UN or any supporter should use were showing your work, as well as a translation in English of any text in your work.
  • Include ‘Source: World Health Organization’ where applicable
  • You can submit work in any of these languages: English, Spanish, French, Italian, Arabic, Portuguese, German, Hindi, Bengali, Malay, Thai, Japanese, Indonesian, Urdu, Swahili, Nigerian Pidgin, Yoruba, Turkish
  • Please only submit work originally created by you
Don't
  • Don’t use UN or WHO logos in your work
  • Don’t deviate from the key messages provided above
  • Don’t include language that is or could be interpreted as inflammatory, discriminatory or stigmatizing
  • Don't include images or photos of people who are, or look under 18 years old. Only include images or a photo of someone once you have their consent to use it for the purpose of this brief. Obtaining this consent is the sole responsibility of the participant
COVID-19 Response stamps
The UN has developed a COVID-19 Response stamp collection for everyone to use in relation to their activity or content they share to help stop the spread of COVID-19.

You can download the COVID-19 Response stamps here. Feel free to use them in your submissions to this brief.

“We are in an unprecedented situation and the normal rules no longer apply. We cannot resort to the usual tools in such unusual times.

The creativity of the responses must match the unique nature of this crisis - the magnitude of the responses must match its scale.”

UN Secretary-General, António Guterres

THE OPPORTUNITY
All participants are contributing toward stopping the spread of coronavirus, and together we help save lives, protect resources and care for each other.

UPDATE (May 5, 2020): A minimum of 10 pieces of shortlisted works will:
  • Be shared across UN channels, including the UN Creative Content Hub, @SDGStrategyHub and @UN Instagram channels
  • Be shared across media supporter channels, reaching a global audience
  • Be shared across TLNT channels (including Talenthouse, Ello and/or Zooppa), reaching over 4 million creators and fans around the world
  • Be seen and potentially shared by a global audience across every industry
  • Potentially receive additional exposure through having their work showcased in digital galleries, physical exhibitions amongst other opportunities
Creative Brief Guidelines
  • UPDATE (April 7, 2020): The submission period has been extended to April 14, 2020, 5pm London Time.
  • Who is eligible: This opportunity is open globally and you need to be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of TLNT are not eligible to participate. Void where prohibited by law.
  • Please note, that during the Submission Period, your submission may be showcased to the public on the UN's microsite featuring shortlisted work, UN social and digital channels, supporter's channels or TLNT (including Talenthouse, Ello and Zooppa) marketing channels.
  • The UN and all supporters will be asked to credit the creator where work is shown but this cannot be guaranteed.
  • All submissions will become visible on the brief after the announcement, but you are encouraged to share your work on your social channels from Launch.
  • All submissions must be original (meaning not using third party pre-existing copyright materials). No stock imagery is allowed to be used.
  • Creators must own all rights to use all elements included in the work submitted.
  • Submissions can be pre-existing or created especially for this opportunity.
  • How to submit: Click on the ‘Participate’ tab and follow the instructions. You are kindly asked to upload the original, high-resolution layered files in your submission to this brief. You may submit files in the following formats: AI, PSD, MP4, PDF, Soundcloud, max. file size 100MBs. Please note, the original layered file you submit to this brief will become publicly visible and downloadable via the UN's microsite upon being shortlisted.
  • The UN and supporters may use this layered file to create translated versions of your work for international use.
  • Please read the 'Things to Consider' and 'Do and Don't' sections carefully.
  • All creators retain ownership of their work. However, by submitting you hereby grant the UN, supporters (including, but not limited the BBC, Facebook, individual supporters), TLNT (including Talenthouse, Ello and Zooppa), the Selection Panel (to be confirmed), a non-exclusive, worldwide, royalty-free license to use your submission from Launch until 1-year from the Selected Creator Announcement. The UN and supporters may use or adapt your work as they wish to make it fit for purpose. The UN and supporters will be asked to credit the creator where any work is used.
  • Participants may be approached by Talenthouse (Ello or Zooppa) regarding the opportunity to license their work in the future.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • During the selection period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you may be asked to provide the original files of your work and a scan of your ID and required to sign our Awardee Agreement.
  • No purchase necessary to enter or be selected.
HOW THE UN WILL MAKE WORK AVAILABLE
UPDATE (May 5, 2020): The UN will continually review the submitted work and shortlist the most suitable work. All shortlisted work will be accessible to the UN and their supporters around the world, to use across all media platforms.

A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules. The selection criteria is based on Creativity (40%), Originality (30%) and Overall Understanding of the theme (30%).
Key Dates
  • Launch:
    March 30, 2020 at 5:00 PM
  • Submission Deadline:
    April 14, 2020 at 5:00 PM
  • Creators Selected:
    April 30, 2020 at 6:00 PM
All times are in London Local Time.
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