UN Women Global Call to Creatives: Artivism for Gender Equality

Creators Selected On
May 31, 2021
Hi Everyone, the final list of selected artists and their selected artworks are now currently live! Thank you again for joining Generation Equality! - Last updated as of June 1, 2021

A single moment can spark a movement, collective actions can transform societies and laws, an invention can alter the course of history and creative expression can change attitudes. It’s these threads that have woven together over generations to propel the gender equality movement. We are at a pivotal moment in history, one in which a global pandemic, growing inequality, and extremism threaten to reverse the hard-fought gains for women’s rights.

This International Women’s Day and as world leaders and activists prepare for the 2021 Generation Equality Forum, a global gathering to invest and innovate for gender equality, we are mobilizing to bring change. Join us. Be a part of the Generation Equality campaign: Visualize and capture what activism and actions for gender equality mean to you and share your vision of a gender-equal future. You can design in the form of static art, gifs, animations (up to 10 seconds), or short videos (up to one minute) that incorporate UN Women key messages.

A minimum of 15 and up to 20 pieces of work will be chosen by UN Women as Selected Creators and will receive $500 each.

As the rising generation, and one of the most prepared ever, what the future looks like depends on you. We are Generation Equality rising. So, what are you waiting for? Show that you stand on the right side of history.

Things to Consider
  • Create a piece of static artwork, an animation (up to 10 seconds), or a short video/animation (up to 60 seconds) that captures one of UN Women's Generation Equality key messages below in a clear, impactful, and shareable way
  • Capture one of UN Women key message's in your work:
    • Activism and actions for gender equality and a global call to join the cause
    • Women’s Leadership, Representation, Participation
    • Economic Justice and Rights
    • An End to Gender-Based Violence
    • Freedom from Discrimination and Harmful Stereotypes
    • Social Protections (e.g. universal healthcare, paid parental leave, etc)
    • A gender-equal response to the COVID-19 pandemic
  • Find more information, inspiration, and tips for consideration for each key message HERE
  • Only include 1 key message in a single submission. You can submit multiple times if you wish. Limit ten (10) submissions per creator or team

  • Your work should appeal to youth, activists of all genders ages 18-45, and to socially-conscious individuals who have yet to join the gender equality efforts
  • Check out this mood board for visual inspiration before starting your static, animated gifts, and short videos
  • Consider UN Women's brand guidelines. Read more about these in this Style Guide detailing, logo, color references, typeface, etc
  • Your artwork should be motivational, inspirational, aspirational, empowering, encouraging, activism- and action-oriented
  • Please retain the layered artwork files. Submit to this brief:
    • Static: PNG, aspect ratio 1:1 (min 1200px square), min 300dpi, RGB
    • Animated GIF: GIF, aspect ratio 1:1, RGB, be 10 seconds long, file size 5MB maximum ideally
    • Short Video/Animation: Minimum 15 seconds, up to 60 seconds total. 15, 30 or 60 sec pieces are ideal. 1:1 / Size: 1080x1080
    • See full specs here
  • UN Women would love to see you share your work across social media! Depending on your location, tag your work using this social guide

  • Please review the Do's and Don'ts document for more specific details on static artwork, animation, and short videos
  • Please ensure you are following the specs before starting your work
  • Creators are encouraged to create content that is diverse and intersectional. Such as:
    • Different ages/intergenerational
    • Disability/differently-abled
    • Representation of types of communities: urban, rural, etc
    • Body types
    • Racial diversity (e.g. skin tone, hair)
    • Gender (female-presenting, male-presenting, non-binary)
    • Sexual orientation
    • Cultural representations (e.g. in the type of clothes without stereotyping cultures)
    • Different ethnicities
  • Ensure women, men, and non-binary people are represented as having agency and are portrayed as equals rather than having any person in a position of disempowerment
  • In the 'Description' section of your submission, include your name and any social tags as well as a translation in English of any text in your work
  • You can submit work in any of these languages: English, Spanish, French, Arabic, Chinese, Russian, and Portuguese. Additional languages are welcome
  • Don’t include any form of cultural, racial, or gender stereotypes
  • Don’t use UN or UN Women logos in your work
  • Don’t include language that is or could be interpreted as inflammatory, abusive, violent, defamatory, discriminatory or stigmatizing
  • Don’t violate copyrights nor the legal/moral/ethical rights of persons depicted
  • You can include people in your submission, but please ensure they are not real, and all look over the age of 18. If real people are included or shown in your work, please make sure you get their informed and explicit permission and they sign a Model Release Form. Please upload the signed document in your submission. Obtaining this consent is the sole responsibility of the producer and not of UN Women
  • Don’t include any images of violence or abuse, or that depict anyone in a discriminatory or disempowering light
About UN Women
UN Women is the UN organization dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide.


A minimum of 15 and up to 20 pieces of artwork (10 Static, 5 Animated Gifs, 5 Short Videos) will be chosen by the UN Women as Selected Creators. Each Will:
  • Potentially have their work used across UN Women social, digital, and wider marketing channels
  • Potentially featured on the UN Women's website. Limit up to 10 Selected Creators
  • Potentially have their story and work showcased as part of a PR campaign
  • Receive USD $500 for each piece selected

    • Who is eligible: This opportunity is open globally and you need to be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of TLNT are not eligible to participate. Void where prohibited by law.
    • Please note, that during the Submission Period, your submission may be showcased to the public on UN Women’s global websites featuring shortlisted work, UN Women social and digital channels, supporter's channels or TLNT (including Talenthouse, Ello and Zooppa) marketing channels.
    • UN Women affiliates, agencies within the UN and all supporters will be asked to credit the creator where work is shown but this cannot be guaranteed.
    • All submissions will become visible on the brief after the announcement, but you are encouraged to share your work on your social channels from launch.
    • All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by UN Women. All rights in and to the material provided are reserved by UN Women.
    • Creators must own all rights to use all elements included in the work submitted.
    • Submissions can be pre-existing or created especially for this opportunity.
    • How to submit: Click on the ‘Participate’ tab and follow the instructions. Your artwork must be submitted in JPEG, PNG, GIF or MP4 format, max. size 10 MB depending on the creative medium (static, GIF, animation or short film). Please retain your original layered artwork or source files in the highest quality possible. Please no photography.
    • If you are not selected, you will retain ownership in the original portions of your work. However, by submitting you hereby grant UN Women a worldwide, non-exclusive, digital license from Creative Brief launch, for up to 3 months after the Selected Creator Announcement, to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly.
    • Creators may be approached by UN Women & Talenthouse (Ello or Zooppa) regarding the opportunity to license their work in the future.
    • If you are a ‘Selected Creator’, you will be required to assign all rights, title and interest in and to the selected work to UN Women for the specified incentives. Upon selection, you will be required to sign a Rights Release and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio use only.
    • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
    • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
    • During the selection period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you may be asked to provide the original files of your work and a scan of your ID and required to sign our Awardee Agreement.
    • No purchase necessary to enter or be selected.
    • Please read the 'Things to Consider' and 'Do and Don't' sections carefully.


    UN Women (global) will review and select from all qualified submissions. A qualified submission is one that meets all the Terms & Conditions, Guidelines, and Official Rules, and is inclusive of gender, age, race, cultures, and body positivity and free of harmful stereotypes or depictions of violence.

    The judging criteria are based on Creativity (25%), Originality (25%) and Overall Understanding of the theme (25%), Inclusive creatives free of stereotypes and discrimination (25%).

    • Launch: January 29, 2021 at 1:00 PM EST
    • Early selection: February 25, 2021 at 1:00 PM EST
    • Submission Deadline: March 11, 2021 at 12:00 PM EST
    • Overall Selection Period Starts: March 11, 2021 at 12:00 PM EST
    • Creators Selected: April 30, 2021 at 1:00 PM EST - Last updated as of March 31, 2021
    All times are in Eastern Standard Time.