Fuel an all-electric future!

Submit naming concepts for General Motors' new eBike brand


Out of nearly 11,000 submissions, GM selected Scott Lewis’ submission of “arriv” as the inspiration for GM’s new eBike brand.

Anthony Mitchell’s submission was the runner-up.

Finalists are: Erin Rodness, Sofia Macko, Kaitlyn Errington, Natalia Szulc, Alex Worthington, Matthew Bumford, ​and ​Victoria Geary.

Hello everyone, we are excited to announce that the GM team has selected their 10 incredible Finalists! From these Finalists, GM is choosing the submission(s) they feel best fits as the potential official brand name for their all-new eBike. With so many stunning submissions, the judges had a truly formidable task to select only 10. In the end, it was not only the amazing names, but also the thoughtful descriptions that played an important role in these 10 Finalist selections.

Congratulations to ​Erin Rodness, Anthony Mitchell, Sofia Macko, Kaitlyn Errington, Natalia Szulc, Scott Lewis, Alex Worthington, Matthew Bumford, ​and ​Victoria Geary ​on being named Finalists - with one of these artists being selected for two separate entries!

We're also absolutely ecstatic to share that GM has expressed that they will be choosing an additional ​Selected Artist!
By 2030, 60% of the world’s population will live in cities.* This will increase the strain on road and transit infrastructure, increase frustrations for city residents, and impact pollution. General Motors has a bold vision for a future with Zero Crashes, Zero Emissions, and Zero Congestion.

Imagine a future where it’s possible to get to work without transit headaches, having gotten some exercise, and doing it all faster than ever before. GM has begun to create a line of eBikes that will not only be more affordable than cars, giving people the chance of ownership of a viable electric mode of transportation, but will give them more freedom than ever before; connecting them with the world around them and controlling the way they move about a city.

To bring that future to life, GM is calling on you! Put on your conceptual thinking cap to help create a smart, bold, and buzzworthy brand name for GM's all-new eBikes. Using the images within this brief and the "Things to Consider" section below, get familiar with the first two products in GM’s new line of connected, super convenient, future-facing eBikes!

Each submission should include one brand name and a description (in English, max. 100-150 words) detailing how your brand name best represents GM's brand-new eBikes. Both elements must be submitted via the "Participate tab" in a single PDF.

Submit up to ten (10) ideas. One Selected Work (as defined in the Official Rules) will have the opportunity to receive $10,000! Nine other Finalists (as defined in the Official Rules) will have the opportunity to each receive $1,000.

*UN World Cities Report, 2016
Things to Consider
Do's & Don'ts
The brand name should:
  • Bring the eBike brand to life.
  • Inspire people to choose eBikes as their preferred mode of transportation.
  • Be simple, smart, and bold.
  • Be meaningful in multiple languages and cultures.
  • Be trademarkable.
The brand name should NOT:
  • Be complicated or hard to pronounce.
  • Be jokey, punny, or offensive (but can be fun).
Features & Benefits
All of the eBikes in GM’s new line are...
  • Stylish and Modern: These bikes are born from the same design clay as cars, by the same award-winning designers.
  • Equipped with Integrated Safety Features: Includes rechargeable front and rear LED lights.
  • Smart & Connected: Telemetry systems that are inspired by GM's 20 years of experience with OnStar.
  • Engineered with Innovation: You guessed it, the propulsion experts at General Motors have created a proprietary drive system that is small and powerful. Need we say more?
  • Joining Joy and Exercise: Want to ride your eBike to work without breaking a sweat? GM has you covered. Their eBike brings exercise to your everyday life.
A Note from General Motors
At General Motors, we are leading the transportation revolution. Driven by talented employees across the globe, it’s our vision to create a world with zero crashes, zero emissions and zero congestion.

We know that our vision will not only be realized by launching new, innovative electric micro-mobility products like these eBikes, but by putting you, our customers, at the center of everything we do. This includes embracing the new intersection of technology and transportation engaging our communities by tapping into your creativity to help imagine and develop this brand and vision together. We invite you to come on this exciting adventure in the next generation of transportation solutions with us.

The Incentive
General Motors Holdings LLC (“GM”) and Isobar Canada, a division of Dentsu Aegis Network (“Isobar”), will select the top ten (10) submitted Works (the “Finalists”) from which one will be chosen as the Selected Work. The Artist who submitted the Selected Work will receive:
  • The potential opportunity that their Work is used in the official global branding and promotional materials spanning product, digital, print, merchandise, etc.
  • $10,000 USD

For each of the remaining nine (9) Finalists, the Artist who submitted that Work will receive:
  • $1,000 USD for each such Work, as applicable

In the event that more than one Artist submitted the same brand name as the Selected Work, the decision as to which one of the Works is chosen as the Selected Work will be based on the content of their concept description. Artists who submitted the same brand name as the Selected Work, but whose Work was not chosen as the Selected Work, will receive $1,000 USD and be identified as an additional Finalist.
Creative Invite Guidelines
  • This opportunity is open only to those who are at least 18 years of age and the legal age of majority in their jurisdiction of primary residence at the time of submission and legal residents of the following countries: US, Canada (excluding Quebec), Germany, Netherlands, Belgium, UK. Please note that the age of majority is 19 in the US in Nebraska and Alabama; and in Canada in British Columbia, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Yukon; The age of majority is 21 in Mississippi (US). Please refer to the Official Rules for additional restrictions on eligibility.
  • This opportunity is a closed Creative Invite. Submissions will not be visible by the public and must not be made public anywhere by the Artists. Submissions are not to be shared on social media nor uploaded to the Artists' Talenthouse profile.
  • Limit ten (10) submissions per artist. Artist teams are not allowed.
  • Each submission should include one naming concept and a description (in English, max. 100-150 words) detailing how your naming concept best represents GM's brand-new eBike brand. Both elements must be submitted via the "Participate tab" in a single PDF.
  • All submissions must be original work (meaning not using third party pre-existing copyrighted or trademarked names).
  • Please read the ‘Things to Consider' section carefully.
  • Artists acknowledge and agree that all intellectual property rights embodied in any content or materials provided by or on behalf of General Motors Holdings LLC (GM) are the sole and exclusive property of GM and Artists will not obtain asset rights to external usage of the provided content, except as expressly set forth in the Official Rules.
  • The Artist who submitted the Selected Work, and any other Artists who submitted the same brand name as the Selected Work, will be required to sign an Artist Agreement assigning all rights, title and interest to the Work.
  • Any Artists who are not required to sign an Artist Agreement retain ownership in their Works.
  • In no event, may an Artist obtain a fee, royalty, advertising revenue, or any other payment in exchange for submitting a Work.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • Artists selected to receive an incentive must respond to Talenthouse within two (2) days of receiving the notification email or else will forfeit all incentives.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules.
  • No purchase necessary to enter.
How GM Will Choose
GM will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Creative Invite Guidelines (set forth above) and Official Rules.

The judging criteria, each of which will be given equal weight, are based on: creativity, success in embodying the brief's themes as well as adherence to the Creative Invite Guidelines.
Key Dates
Submit By: November 26, 2018 07:00 AM
Selection Period Starts: November 26, 2018 07:00 AM
Finalists Announcement: December 22, 2018
Selected Work Announcement: January 31, 2019

All times are in Pacific Time.