#creaviate

Create a video for Yahoo Aviate inspired by "learns your moves"

Winner Announced On
March 20, 2015
the brief
In partnership with Talenthouse, Yahoo is inviting filmmakers, videographers, cinematographers, animators and content producers to create inventive short films inspired by the idea ‘learns your moves’.

Yahoo is looking for artistic, interesting and sharable videos to reflect the idea that their Aviate app learns what you are up to.

The Yahoo Aviate app is designed to make life easier by bringing you what you need when you need it. Learning about your daily habits, it feeds your day with useful information, updates and prompts. Videos should be no longer and 30 seconds and only include original music. One filmmaker will receive $8,000 and their work used as part of a global Yahoo advertising campaign to promote Aviate.

Yahoo has a few opportunities open at the moment. If you're interested in this, you might also be interested in:
Submit art inspired by Yahoo Aviate
Create "simply smart" artwork for Yahoo Aviate
about yahoo aviate
Yahoo Aviate is the launcher that will take your phone to the next level. Gone are the days of a cluttered phone. Yahoo Aviate automatically organises your apps and shows you the information you need, at the moment it’s useful.

Aviate is not only gorgeous to interact with, but smart too. Aviate will let you know traffic conditions during your morning commute; intelligent calendar features at work; music apps and widgets when you plug in your headphones - plus your most-used apps are on your centre screen so you never have to hunt for them again.

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the career opportunity
One artist as selected by Yahoo and their judges, including critically acclaimed filmmaker Ben Charles Edwards, will receive:
  • USD $8,000
  • A mentoring session with Yahoo's Vice President, International Marketing, Robert Bridge*
  • The opportunity to have their work appear in Yahoo marketing communications
*If the selected artist is not based in London, the meeting will be via video conference

Six highly commended finalists as selected by Yahoo will receive:
  • USD $500
The voting period is the time to engage your friends, family and supporters to vote for your work! One artist with the highest number of votes will receive:
  • USD $1,000
Meet the Judges
mark daiss
Mark came to Yahoo through Yahoo’s acquisition of Aviate in January 2014, where he was the co-founder and CEO. He now leads Yahoo’s product development and vision around Yahoo Aviate. Prior to Aviate, Mark was a co-founder of ThumbsUp Labs, founder at Pupil, a Technology Consultant at Accenture and Researcher of Image and Object Recognition at UCLA.

Mark holds a Bachelor of Science in Cognitive Science, Minor in Computer Science at UCLA.
Robert Bridge
Robert Bridge has worked for Yahoo since 2010. He’s responsible for the company’s marketing strategy and operations, which includes consumer and B2B marketing, across EMEA, LATAM, India, South East Asia and Canada.

Prior to joining Yahoo, Robert was Global Marketing Director at Phorm, a personalisation technology company, where he was responsible for their worldwide trade and consumer marketing. His first job after graduating was on the John Lewis management program. Robert received a BSC with Honors in Environmental Biology from the University of Newcastle-upon-Tyne in the UK.
richard stanley
Richard Stanley has worked for Yahoo since 2005. He is now Director, Head of Marketing Services and Creative Services. Richard leads a team who bring Yahoo’s B2C and B2B propositions to market across media and social and the creative that brings them to life.

Prior to joining Yahoo, Richard was a Communications Director at Starcom in Melbourne, planning on some of Australia’s biggest brands. Richard has over 18 years’ experience in advertising having started as a media buyer in his hometown of Melbourne.
ben charles edwards
Ben Charles Edwards is a British film director, screenwriter and photographer. Described by The Times as ‘an artistic wunderkind’, Edwards has fashioned an acute eye for modern societal cynicisms and surreal imagery. This vision is reflected in his unique film work that has been referred to as darkly poetic and visceral.

Along with writing and directing shorts which have been screened globally and picking up awards from London to Hollywood, Ben, so far has twice exhibited his photographic work at the Moscow Museum of Modern Art, been on the judging panel at the London Guardian’s Short Film Festival Awards and directed the celebrated fashion film ‘Giles’, a study of Giles Deacon for Italian Vogue. Edwards is currently completing his debut feature film ‘Set The Thames On Fire’ which is being produced by Blonde To Black Pictures and set for global cinema distribution in 2015.
creative invite guidelines
  • This opportunity is open worldwide to participants ages 18 and older.
  • Submissions must be no more than 30 seconds long. Please bear in mind YouTube adds 1 second onto the length of a video when uploading.
  • The thumbnail of the video cannot have more than 20% text.
  • Artists must submit their video to YouTube or Vimeo then paste the video URL via the "Participate" tab on Talenthouse.
  • Artists must have the rights to use all of the content included in their videos, proof will be required if selected as the winner.
  • If multiple people were involved in the creation of the entry, only one person can submit the final video.
  • Artists must retain a high res version of their submission if selected as they will be required to provide a high res format of their video.
  • Artists that are not selected will not give up any rights to their work except in connection with this Creative Invite.
  • Submitting artists must complete the ‘Title’ and ‘Description’ fields prior to uploading their video.
  • All submissions will feature as part of a global gallery with public voting on Facebook and Twitter.
  • Talenthouse reserves the right to disqualify artists who we believe are cheating the voting system as this is against the spirit of the Creative Invite.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • Inappropriate, offensive and harmful submissions, as well as submissions that do not fit the brief, will be removed.
  • No purchase necessary to enter.
Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here
how yahoo will choose
Yahoo will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules. Their selection will be independent of social votes.

The Talenthouse community and supporters of entrants, whether on Talenthouse or not, can vote for their favourite submissions during voting week via Facebook and Twitter. The artist with the largest public support will be chosen as the Highest Voted.
Key Dates
  • Submit By: February 16, 2015 at 10:00 AM
  • Voting Starts: February 16, 2015 at 10:00 AM
  • Voting Ends: February 23, 2015 at 10:00 AM
  • Winner Announcement: March 20, 2015