Capture a 'Moment of Happiness' for Coca-Cola
THE BRIEF
Football is a victory the world shares, a beautiful game uniting different cultures and backgrounds.
Make history with Coca-Cola by submitting a 10-15 second video clip inspired by 'Moments of Happiness' for the chance to be featured within the global music video for Coca-Cola's 2014 World's Cup Anthem 'The World Is Ours' by David Correy.
The aim of the music video is to capture 'Moments of Happiness' that resonate across the world inspired by real moments and stories.
The moment is yours – being picked for the team, scoring a goal that wins the game, a child’s first step, graduating with honours, getting the job of your dreams, getting the girl, taking a roadtrip with friends, dancing 'til dawn at a festival, your first gig, watching the stars, an unexpected compliment, running through a summer storm or a cold Coca-Cola on a hot day.
Coca-Cola are looking for moments that unite us and move us, that celebrate us. ‘The World is Ours’ and it's your moment to shine.
For further inspiration click here
Coca-Cola are looking for moments that unite us and move us, that celebrate us. ‘The World is Ours’ and it's your moment to shine.
For further inspiration click here
ABOUT DAVID CORREY
David Correy is a Brazilian/American singer/songwriter. David, together with Brazilian percussion troupe Monobloco recorded 'The World Is Ours' for Coca-Cola’s “World’s Cup” 2014 campaign a song that celebrates positivity, inclusiveness and the world’s shared love of football!
THE CAREER OPPORTUNITY
Every artist who enters their video clip will have their work seen by a global audience.
A minimum of 20 video clips as selected and curated by Dave Stewart and the team at Weapons of Mass Entertainment will:
- Be included in the global music video, released in April 2014, hosted on Coca-Cola, Talenthouse, David Correy and Weapons of Mass Entertainment official digital channels
- Receive full credit on the video itself
Three of the judges favourites will receive:
- $1,000
- An interview feature across Coca-Cola and Talenthouse channels
THE COMMUNITY CHOICE
The Highest Voted* will receive:
- $1,000
* The judges will select from the top 5% of the highest voted submissions.
CREATIVE INVITE GUIDELINES
- The minimum age for entry in this campaign is 16 years old. If you are 16 or 17 and selected, you must provide proof of age and have your parent or legal guardian execute appropriate parental consent.
- Videos must be original (meaning not using third party copyright materials) but can be pre-existing or created especially for this opportunity.
- Artists must submit their video to YouTube or Vimeo then paste the video URL and click 'Get Video' - raw file to be provided in .mp4 .mov or quicktime.
- Please keep a hi-res version of your entry as you will be contacted to supply one if selected.
- The video clip submitted must not exceed 15 seconds - however the clip will be edited to 2-4 seconds if chosen.
- You must include a description about your submission with a link to your Talenthouse Portfolio.
- Landscape footage preferred.
- Harmful or offensive submissions will be removed and entries must not include any brand presence.
- The selected entries may be modified for production purposes, before the video is premiered, to be discussed and agreed with Coca-Cola.
- Only 1 entry per entrant (or entrant team) will be allowed.
- Selected artists that win prizes agree to their works being used as described in the 'Details' section and automatically assign all rights in their videos to the Coca-Cola Company. The Coca-Cola Company will ask the selected artists to sign their music video agreement, in exchange for the prize.
- All remaining artists including those that do not win, will not give up any rights to their work and retain ownership of their IP except in connection with this Creative Invite.
- Talenthouse reserves the right to disqualify artists who we believe are cheating the voting system as this is against the spirit of the Creative Invite.
- All submissions will be featured in digital galleries to promote your entry via public voting on Facebook and Twitter. Voting will give you additional exposure and recognition for your work as well as new fans and supporters. The judges will select the overall artists.
- No purchase necessary.
Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here
HOW COCA-COLA WILL CHOOSE
Dave Stewart and Weapons of Mass Entertainment will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
The community can support their favorite submissions through social voting via Facebook and Twitter. The host will also select an artist from the top 5% of the highest voted submissions.
Key Dates
- Submit By: March 21, 2014 at 10:00 AM
- Voting Starts: March 21, 2014 at 10:00 AM
- Voting Ends: March 28, 2014 at 10:00 AM
- Winner Announcement: March 31, 2014