- Launch: January 13, 2016 at 2:00 PM
- Submission Deadline: March 11, 2016 at 11:00 PM
- Selection Period Starts: March 11, 2016 at 11:00 PM
- Creators Selected: April 5, 2016 at 11:00 PM
Winners stand a chance to win upto INR 1,50,000
Showcase Your Photography Skills for DuPont™ Sorona®
Wearing Sorona makes you feel empowered, free-spirited, sensuous, dynamic and fashionable. It’s the sari for the modern Indian woman.
The Challenge for your Photographic lens and Skills is to:
1. Showcase the spectacular Individuality of an Indian Woman(Age 24-45) in an Everyday Moment.
2. Capture her quintessential presence in a setting that can be candid or professional, ethnic or modern.
3. Create focus on the interplay and movement of the feminine form & the fabric(Georgette,Crepe etc).
The Chosen Entries will be showcased in Sorona’s Brand Building Activities on the creative platform “Discover the feeling”
DuPont™ Sorona® is a high performance fiber, that has many personalities and traits. Sorona® is a natural, beautiful fiber that makes any fabric softer and lighter.
In our creative platform “Discover the Feeling”
enigmatic woman. We are inviting our audience to discover her beauty. But this creative
platform is really about discovering your own inner beauty, strength and
resilience. When you wear something made with Sorona® fiber, it allows you to
have an experience that’s empowering. And allows you to feel good and look
good. With Sorona®, beauty and
confidence are as natural as they come.
Wearing Sorona® makes you feel free-spirited, sensuous, dynamic and fashionable. As a woman, it makes you feel empowered with feelings of comfort, confidence and resilience. Whether you are at work, a party, outdoors or home with your family, a Sorona® saree falls gracefully where it should, holds where it should, so you can freely express yourself. It’s the fabric for the modern India woman.Our creative platform is an invitiation to the audience to Discover the Feeling.
DuPont is a science company dedicated to solving challenging global problems while creating measurable and meaningful value for its customers, employees and shareholders. DuPont’s dynamic portfolio of products, materials and services meets the ever-changing market needs of diverse industries in more than 90 countries. For two centuries, DuPont has united around a set of core values: safety and health, environmental stewardship, highest ethical behavior and respect for people.
1. The frame can be vertical or horizontal.
1. Backgrounds – should be more monochromatic, soft, and muted.
DuPont, with help from Ogilvy & Mather, will select from all qualified submissions. A qualified submission is one that meets all the Terms & Conditions, Guidelines, and Official Rules.