Winners stand a chance to win upto INR 1,50,000

Showcase Your Photography Skills for DuPont™ Sorona®

Congratulations Winner:
  • Priya S

Runners up:

  • Gary Taylor
  • Shashank Kaul
  • Ajay Singh Rawat
  • Manish Kumar
  • Devansh Jhaveri
  • Mayur Narangikar
  • Harpreet Kaur Bamrah
  • Pradnya Ranaware
  • Indrajeet Rajkowa
  • Manish Soni
P.S - The submissions are hidden as per the requirement of the brand
Sorona®, a high performance fiber from DuPont, has recently emerged on the Indian fashion scene and can be used to make beautiful saris, salwaar kameez, stoles, jeans that are as stylish as they are comfortable. It is an Eco-friendly fabric that is not only smooth and soft to touch/feel but also provides the practicality for every day wear. Sorona® is easy to wear, drape and wash. In short, Sorona® feels good, looks good, and does good.

Wearing Sorona makes you feel empowered, free-spirited, sensuous, dynamic and fashionable. It’s the sari for the modern Indian woman.

The Challenge for your Photographic lens and Skills is to:

1. Showcase the spectacular Individuality of an Indian Woman(Age 24-45) in an Everyday Moment.

2. Capture her quintessential presence in a setting that can be candid or professional, ethnic or modern.

3. Create focus on the interplay and movement of the feminine form & the fabric(Georgette,Crepe etc).

The Chosen Entries will be showcased in Sorona’s Brand Building Activities on the creative platform “Discover the feeling”


DuPont™ Sorona® is a high performance fiber, that has many personalities and traits. Sorona® is a natural, beautiful fiber that makes any fabric softer and lighter.

In our creative platform “Discover the Feeling” we are personifying Sorona® as an enigmatic woman. We are inviting our audience to discover her beauty. But this creative platform is really about discovering your own inner beauty, strength and resilience. When you wear something made with Sorona® fiber, it allows you to have an experience that’s empowering. And allows you to feel good and look good. With Sorona®, beauty and confidence are as natural as they come.

Wearing Sorona® makes you feel free-spirited, sensuous, dynamic and fashionable. As a woman, it makes you feel empowered with feelings of comfort, confidence and resilience. Whether you are at work, a party, outdoors or home with your family, a Sorona® saree falls gracefully where it should, holds where it should, so you can freely express yourself. It’s the fabric for the modern India woman.

Our creative platform is an invitiation to the audience to Discover the Feeling.


DuPont is a science company dedicated to solving challenging global problems while creating measurable and meaningful value for its customers, employees and shareholders. DuPont’s dynamic portfolio of products, materials and services meets the ever-changing market needs of diverse industries in more than 90 countries. For two centuries, DuPont has united around a set of core values: safety and health, environmental stewardship, highest ethical behavior and respect for people.

Winners would get the following :
    • Grand Prize Winner gets INR 1 Lakh
    • 10 other winners get INR 5000 each
    • Have their work used across a variety of DuPont's marketing channels in India which may include social media, print, outdoor
    • Potentially be contacted by Dupont Sorona to have their work printed on a sari


    1. Since one of the main characteristic of Sorona® is that it makes the fabric softer, keep the pictures soft.
    2. Candid mood shots, nothing posed or contrived.
    3. Capture movement and dynamism, bring out the fluidity through flowing fabric.
    4. The fabric in this case would be predominantly sarees, worn in unconventional ways.
    5. Sarees & Salwaar Kameez are the main focus, but any garment that is soft and flowing will also be fine for example a dress or a stole. Just to show an interplay between the female form and the fabric.
    6. Since the core of this attire is confidence / empowerment / beauty, highlight that in every shot.


    1. The frame can be vertical or horizontal.
    2. The focus should be on the subject.

    3. Capture a moment of free-spiritedness, curiosity, empowerment, and a celebration of life as the subject goes about an activity. It’s the moment where she romances herself and one watches in awe.
    4. The surrounding should not overpower the focus from the subject & the fabric, they are there to set a context for the visual stories.
    5. The pictures should create intrigue.
    6. Capture the beauty with which light soft natural fabric wraps itself around the female form and creates drama.


    1. Backgrounds – should be more monochromatic, soft, and muted.
    2. The Subject – should clearly be the hero and focus of the image.
    3. The Fabric – more full colour, dynamic, vivid georgette and chiffons. Nothing should compete.
    4. There is flexibility to have both the subject and the fabric be “vivid”, though the fabric / subject should not get lost amongst one another.
    5. Black & White and colour can both be considered.

    • Submit a photographic series (at least 6) that brings the Sorona® promise of Discover the Feeling to life
    • 75% of the work you submit should capture women in saris. You may submit the other 25% as women in non-sari attire
    • Showcase the spectacular Individuality of an Indian Woman(Age 24-45) in an Everyday Moment.
    • Capture her quintessential presence in a setting that can be candid or professional, ethnic or modern.
    • Create focus on the interplay and movement of the feminine form & the fabric(Georgette,Crepe etc).
    • It is ok to show natural interaction between a woman and man, though the woman should clearly be the hero / main subject
    • You are not restricted to the three ad samples poses. Please consider many different situations / poses / arrangements, as long as it captures the spirit of Sorona®
    • Desired age group should: 25-50; Has to show women in their 20’s, as well as 30-45
    • Try to skew towards youthfulness
    • Submitted work must be of high resolution 300-600 dpi in formats such as JPG, PNG, PSD
    • Include a short description of the work
    • This opportunity is open to Indian citizens at least 18 years of age at the time of entry. Void where prohibited.
    • Content submitted must be original (meaning not using third party copyright materials) and meet the official guidelines. Any music or content included in the submission must be original and/or cleared to use. Proof will be required if selected.
    • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
    • All artists retain ownership of their work unless they are selected and accept their incentive, wherein the work will become the property of DuPont and cannot be published on the artist’s owned properties without permission from DuPont
    • The selected artists must respond to Talenthouse within 2 days of receiving the notification email or else will forfeit all incentives.
    • Inappropriate, offensive and harmful submissions, as well as submissions that do not fit the brief and guidelines, will be removed.*
    • No purchase necessary.

    DuPont, with help from Ogilvy & Mather, will select from all qualified submissions. A qualified submission is one that meets all the Terms & Conditions, Guidelines, and Official Rules.

    Key Dates
    • Launch:
      January 13, 2016 at 2:00 PM
    • Submission Deadline:
      March 11, 2016 at 11:00 PM
    • Selection Period Starts:
      March 11, 2016 at 11:00 PM
    • Creators Selected:
      April 5, 2016 at 11:00 PM
    All times are in India Time.
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