Produce a mini-documentary film with Prime & Fire

Winner Announced On
September 4, 2014
The Brief
Prime & Fire Selects are looking for talented filmmakers to pitch and produce their ideas for a short specialist sports documentary. The most outstanding pitch receiving £10,000 production budget towards the production of their final short film, whilst 9 additional filmmakers with exceptional pitches will receive a £2,000 production budget each.

The judges are looking for unique, undiscovered human-interest stories and mini-documentaries based around action sports or specialist sports. The scope is huge and can be absolutely anything from skateboarding to free diving to stories of human sporting endeavor.

The 10 most innovative and original pitches will receive funding and support to make their ideas a reality.

To enter, filmmakers must submit:
  • A 300 word written description/treatment of the story in English. This is ultimately the filmmaker's chance to pitch their idea, and should thoroughly explain who or what the documentary is about and the key narrative behind it.
  • A 1-2 minute video that showcases not only the story behind the idea, but also demonstrates production skills and creativity to give the judges a real idea of what the finished piece might look like.
For tips on writing your pitch, check out the next tab.
about P&F selects
The Prime & Fire Selects program delivers an unbeatable platform to highlight work to a dedicated audience as well as giving the financial and creative support to bring ideas to life.

"Action sports and creativity go hand in hand and many a filmmaker has cut his or her teeth by lying in gutters getting the shot. We want to be able to encourage this creativity by helping fund new and established talent to bring their ideas and concepts to life and in doing so, inspire a new generation of filmmakers and riders alike."

- Phil Young, Prime & Fire
The Career Opportunity
The 10 selected filmmakers will receive:
  • A budget of £2,000 to put towards production for 9 selected filmmakers, and £10,000 awarded to the most outstanding idea of all 10 filmmakers
  • Time to create their final full film, with support and feedback from the leading creative teams behind some of the most unique action and specialist sports content out there
  • Their film screened at a special industry event at the BFI - the most iconic Film Institution in the UK
  • Global distribution under the Prime & Fire Selects label via Europe’s largest action sports network, Factory Media, and its extended global endemic partners
  • Exposure across BFI Future Film's social channels
  • The stand out filmmakers, from the 10 selected, will have the opportunity to collaborate with Prime and Fire and Factory Media on future projects
The Community Choice
The highest voted will receive*:
  • £500
  • Constructive feedback and support ​from the Prime & Fire Selects creative team.
* The host will select from the top 10% of the highest voted submissions.
“There are always limitations and compromises when making a film, but if the idea is strong and original that momentum can create a unique and inspirational story. I am excited to see that kind of creativity. I am proud to be part of this incentive and I am really looking forward to seeing what the next generation of filmmakers produce. This is such an important platform for new filmmakers. I know from experience how difficult it is to get into this business.” - Darran Tiernan, Cinematographer (Judge)
About BFI
The BFI is the UK’s lead organisation for film and has a combined cultural, creative and industrial role. Through education, exhibition and distribution, the BFI presents distinctive British and world cinema for everyone to enjoy. Through investment in development and production, it backs creative talent to help enrich and broaden the scope of British film production. The BFI looks after, grows and shares as widely as it can, the greatest collections of film and television in the world to capture the imagination of everyone, now and in the future.
What's the Logline?
A logline is one sentence that sums up your documentary. This should 'sell' your idea to the judges, and ultimately drives the rest of your pitch.

What's the synopsis?
The synopsis should cover the broader themes of the documentary, who, when and what? It should give the reader a good overview of the narrative, and should leave the reader thinking "This story MUST be told".

Who is the protagonist(s)?
Who is the main character? Why are they interesting? What do they go through, and how do they transform? It is good to include sound bites or interview snippets to help illustrate this.

Niche sport
Do not forget the documentaries should be based around a niche or specialist sport. What is the sport and how this has an effect on the story and the main character.

Your approach
What is your point of view? How do you intend to tell the story? What are the conflicting elements. Help the judges to really visualise the outcome of the finished piece.

Engage and inspire
The best documentaries are stories and require storytelling. A documentary about surfing the best breaks in Australia is not a story. Make sure you have a clear tale to tell, and pique the judges interest by telling something they don't already know, but have to hear more about.

Benjamin Millepied
Having crafted a successful dance career from the early age of eight, Benjamin went on to reside as Principal Dancer at New York City Ballet before retiring in 2011. Benjamin has since turned his hand to choreography, the evidence of which you can see in the repertoire of many major dance companies throughout the world. In more recent years Benjamin has established himself in film, of which he is most widely known for starring in and choreographing Darren Aronofsky’s, Black Swan. As well as founding the artist collective, Amoveo Company, alongside composer Nicholas Britell, the Paris Opera Ballet has recently announced that Benjamin is to be appointed as their new Director from September 2014.

Darran Tiernan
Darran is an Irish born Cinematographer based in Los Angeles. After discovering what a cinematographer actually did on a film at 14, he hasn’t looked back. He has several feature film and TV series credits and has shot hundreds of music videos and commercials for clients such as Nike, Guinness, Audi and Xbox. He has worked on projects with big budgets and micro budgets understanding that the tools are one thing, but telling the story through shots is all important.

“There are always limitations and compromises when making a film but if the idea is strong and original that momentum can create a unique and inspirational story. I am excited to see that kind of creativity. I am proud to be part of this incentive and I am really looking forward to seeing what the next generation of filmmakers produce. This is such an important platform for new filmmakers. I know from experience how difficult it is to get into this business.”


Phil Young
Phil has been involved in action sports as both a rider and as an industry figure for over 25 years. Having cut his teeth in magazines he worked for several years in TV as both presenter and producer focusing on the worlds of snowboarding, skating, surfing, BMX and mountain biking.

Alongside his media career he set up an events and marketing agency specializing in action sports, working alongside industry and non-industry brands to produce some of the most successful and seminal activations in the space. Phil now heads up the Prime & Fire agency as Creative Director.


Toby Dye
Toby Dye has directed an acclaimed catalogue of highly distinctive work, recognised with major international awards for both his long-form narrative films and short-form pieces. He works across multiple disciplines, encompassing cinema, television, commercials and music videos as well as having exhibited in galleries from London to Hong Kong. He has taken these skills and applied them in a fresh and innovative way to the field of commercials and music videos at Ridley Scott Associates and sister company Black Dog Films. Dye’s first production for the company, and his first music video, ‘Paradise Circus’ for Massive Attack, was awarded ‘Best in Book’ by the Creative Review Annual, along with a nomination for ‘Best Music Video’ at the D&AD Awards and for ‘Best Dance Video’ at the Music Video Awards.

“Personally I have no interest in sport. But films about sport are another matter entirely. I count them amongst both some of the best films I’ve seen and made myself. That is because sport is a gift of a subject for any film-maker, and especially so if you have limited resources to play with, as all the elements for great storytelling and compelling visuals are there on a plate for you, from conflict and struggle, to victory and defeat. This is a fantastic opportunity for people to flex some serious filmmaking muscle and I’m excited to see results that surprise, charm, intrigue and perhaps even unsettle.”

Phil Crowe
Since joining The Mill in London in 1997, Phil has risen through the ranks to become Executive Creative Director of the Los Angeles Studio. With a strong portfolio of work Stateside, Phil relocated to help start the Los Angeles Studio as part of The Mill’s US expansion. He soon became Creative Director, building strong client relationships with directors such as Ringan Ledwidge, Tom Kuntz, Bryan Buckley and Alejandro González Iñárritu. Some of his high-profile visual effects spots include the Levi’s ‘Dangerous Liaisons’, Old Spice ‘The Man Your Man Could Smell Like’, P&G’s ‘Thank You, Mom’ and DIRECTV’s ‘Marionettes’ campaigns.

"It's vital to support the younger generations of creativity and I understand first-hand it's importance."

Noel Goodwin
Noel Goodwin has worked with young people in a film and media setting for 10 years having run several successful projects for the Watershed in Bristol, Connexions West of England and Bristol City Council including: Electric December (an online advent calendar showcasing films made by young people), and a media work experience programme for young people on the verge of being excluded from school. Since 2008 Noel has been the Education Programmer for Young People at the BFI, developing the Future Film strand and programming of events for 15-25 year olds including the annual Future Film Festival. Regular Future Film events aim to meet the aspirations of young people by exploring different areas of film and filmmaking, and often work in partnership with film festivals and other youth and film organisations. Recently he has also been helping to develop the new BFI Film Academies for 16-18 year olds who want to improve their filmmaking skills and understanding of film.


About Factory Media
Factory Media is Europe’s largest specialist sports media business with 30 digital and traditional media brands including video platform MPORA.com. Factory Media reaches a combined audience of 22 million sports fans each month worldwide.
About Prime & Fire
Prime & Fire is the creative agency of Factory Media. With unparalleled heritage within the action sports industry stretching back decades, Prime & Fire is the go to agency for brands looking to create credible and innovative marketing solutions with action sports. Prime & Fire Selects is a new program that allows talented filmmakers to produce creative and progressive human-interest stories, outside the constrictions of traditional brand funded edits.
Prime & Fire and the panel of judges will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The community
can support their favorite submissions through social voting via Facebook and Twitter. Prime & Fire will select a filmmaker from the top 10% of the highest voted submissions.
Creative Invite Guidelines
  • This opportunity is open to global residents.
  • Filmmakers must be 18 or over.
  • Video trailers submitted should be between 1-2 minutes in length.
  • Prime & Fire will allow for an additional 30 seconds at the end of your 1-2 minute entry for credits.
  • Only videos in which only English is spoken (unless English Subtitles are included) will be considered for final selection.
  • Filmmakers should upload their video to YouTube or Vimeo (with the description in English) then submit their video through the 'Participate' tab and follow the on screen instructions.
  • Filmmakers must include a maximum 300 word description in English about their submission. Judges will weight both the written pitch and video trailer equally.

  • Although support and feedback will be offered to the finalists, ALL production will sit with the participant.
  • All final films must include proven rights cleared music and the relevant licenses.
  • The final films will be released under the P&F label; guidelines will be issued to the 10 finalists.
  • Filmmakers must sign up to Talenthouse with an active email address so they can be contacted easily.
  • Pre-existing relevant material created by the participants is acceptable.
  • Talenthouse reserves the right to disqualify artists who we believe are cheating the voting system as this is against the spirit of the Creative Invite.
  • No purchase necessary to enter.
  • Inappropriate, offensive, harmful or submissions that do not fit the brief will be removed.

Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here
Key Dates
  • Submit By: August 7, 2014 at 10:00 AM
  • Voting Starts: August 7, 2014 at 10:00 AM
  • Voting Ends: August 14, 2014 at 10:00 AM
  • Winner Announcement: September 4, 2014