Photograph our positive impact on the planet

Creators Selected On
October 18, 2021

Reckitt is on a mission to create a fairer society and a healthier planet. Every day, in everything they do, their purpose is to protect, heal and nurture in the pursuit of a cleaner, healthier world. The aim is for sustainable growth.

To tell this story of transformation Reckitt is calling on creators worldwide to produce authentic images that capture the moments where we are positively impacting our planet to create a cleaner, healthier world. For this brief, we would like you to capture photographic stills or GIFs that highlight these moments. It could be a photograph of a mother and daughter cleaning up plastic on a beach (as shown on the right) or sustainable energy sources (see wind farm below). We want dynamic, energetic, and impactful imagery submitted with a description outlining your inspiration and how your image shows a positive action for our planet.

A minimum of four pieces will be selected by a panel of judges at the 2021 United Nations Climate Change Conference, known as COP26. Each creator will receive £3,000 for their work and assign full ownership to the brand. The chosen pieces will be featured at the COP26 event starting in October and used across the Reckitt social media and digital channels. COP26 will bring people together from communities, companies, campaigns and governments all over the world, to build essential action to combat climate change. It will consider global policies and everyday actions. Every organisation and every person can play their part in safeguarding the health of the planet. The selected work has potential to be featured for OOH and print marketing, across Reckitt sites and in research, development, and manufacturing materials.

Things to Consider
  • Please submit photographic stills and GIFs that capture moments that are positively impacting our planet.

  • Please follow the Reckitt brand guidelines.

  • Check out this mood board for inspiration!

  • You could potentially use one of the following themes to inform your work:

    • Hygiene, Health & Nutrition

    • A Cleaner, Healthier World

    • Inspiring the lives we touch

    • Protect, Heal and Nurture

    • Planetary Health

  • Think about representing global communities - we want to see diversity in the submissions.

  • Your photographs should illustrate the impact we have on people’s lives. They should reflect the strength of our partnerships and highlight our role in an ever-changing world.

  • Submissions should be authentic, accessible and active:

    • Authentic: genuine people in real places at any time. Natural light and subjects.

    • Accessible: warmth and positivity. Celebrating inclusivity and diversity.

    • Active: a sense of dynamism. Real life moments and outcomes.

  • Your work should appeal to the attendees of COP26 and customers of Reckitt associated brands.
  • Please consider a logo might be added to your submissions in the bottom right corner.
  • If your submission features people please make sure to complete the Talent Release Form and submit these along with your entry.
  • Submissions should be submitted in the following specs, in either landscape or portrait orientation:
    • High Res photography - minimum 300dpi, max 10MB

    • Photographic GIFS - submitted in MP4, max 3-5”

      Please keep high res TIFF files, or equivalent. Selected creators will be asked to deliver these files upon selection.

  • Creators can share their work on their personal social channels once the selected creators have been announced. Please tag @ThisIsReckitt and use the following campaign hashtags:

    • #ThisIsReckitt

    • #ForACleanerHealthierWorld

  • What not to include:
    • Please do not include anything that could be interpreted as violent, sexually explicit, racist, pornographic, sexist, political, discriminating, religious or offensive.


Reckitt exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege. Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands in Hygiene, Health and Nutrition, including Nurofen, Strepsils, Gaviscon, Durex, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Finish, Vanish, Air Wick and more.

Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do, and build shared success with all our partners.


From the global market a minimum of four pieces of work will be chosen by Reckitt as Selected Creators. Each creator will:

  • Receive £3,000 for their final image, assigning full ownership to the brand.

  • Potentially have their work featured at COP26, The 26th United Nations Climate Change Conference. It is scheduled to be held in the city of Glasgow, Scotland from October 31st, 2021 to November 12th, 2021.

  • Potentially have their work used across Reckitt’s social and digital channels including Reckitt.com. As well as OOH, in print, across Reckitt sites globally and in research, development, and manufacturing materials.

  • Who is eligible: This opportunity is open globally and you need to be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of Talenthouse are not eligible to participate. Void where prohibited by law.

  • A maximum of ten (10) submissions per creator or team.

  • All submissions must be original (meaning not using third party pre-existing copyright materials). No stock imagery is allowed to be used.

  • Creators must own the rights to use any work submitted.

  • If your submission features talent please make sure to complete the Talent Release Form and submit these along with your entry.

  • Submissions can be pre-existing (please have the layered artwork file to hand should you be selected) or created especially for this opportunity.

  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in JPEG, PNG, GIF or MP4 format, max. size 10 MB. Please retain your original layered artwork files in the highest quality possible.

  • All creators retain ownership of their work. However, by submitting you hereby grant Talenthouse and partners (including Ello and Zooppa) a non-exclusive, worldwide, license to use your submissions across Talenthouse and partner digital and social channels. All creators, including Selected Creators, will be credited where their work is used.

  • Participants may be approached by Talenthouse (Ello or Zooppa) regarding the opportunity to license their work in the future.

  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.

  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules.

  • During the selection period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you may be asked to provide the original files of your work and a scan of your ID and required to sign our Awardee Agreement.

  • No purchase necessary to enter or be selected.


Reckitt will choose submissions through a judging panel led by David Croft (Global Director Sustainability, Environment & Human Rights), Jo Osborn (Head of Communications & Corporate Brand) and an additional guest judge. They will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria are based on creativity (30%), originality (30%) and overall understanding of the theme (40%).

  • Launch: Thursday, September 2nd, 2021

  • Submission Deadline: Wednesday, September 29th, 2021 at 9am

  • Selected Creator Announcement: Monday, October 18th, 2021 at 5pm

All times are in London local time (BST).