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#FuelYourFire

Create a music video for Avicii with burn®

Winner Announced On
November 8, 2013
THE BRIEF

burn®, together with International DJ Avicii, invite film and video directors to create an original music video for Avicii’s new track, Speed (burn® and Lotus F1® Team Mix).

Fuelled by burn®, the new track is inspired by Avicii’s first experience of the Lotus F1® Team at their Enstone home. Dance music fans all over the world can stream the new track in full now by going to youtube.com/burn.

This is the opportunity to showcase your talents on a global platform, receive a cash prize and collaborate directly with Avicii and his management team.

ABOUT AVICII
Avicii is well known for his international mega-hit "Le7els" which conquered club charts world wide, racking up over 40 million YouTube views and "Silhouettes", which netted 24 million views. Last year Avicii rocketed to the #3 position in DJ Mag's yearly poll of the Top 100 DJs and was ranked #2 on Forbes Most Powerful Artists Under 30. TRUE will be Avicii's first full album of all new studio music where Avicii has collaborated with an eclectic group of artists including Aloe Blacc, Michael Einziger from Incubus, blue grass singer Dan Tyminski, Nile Rodgers and the legendary Mac Davis. Avicii's House For Hunger charity has channeled over $2.5 million to hunger organizations.
ABOUT BURN®
burn® energy drink is a category leader in the global energy drink explosion. The red formula is a symbol of active fire that provides drinkers with the energy needed to leave their original vision on the world. Dismantling category norms, consumers embody a live-out-loud mentality, without fear of boundaries created by society. burn® is a brand of The Coca-Cola Company. burn® is available in over 80 countries worldwide.

“There were many impressive entrants with brilliantly creative ideas, but it was the combination of Pavel’s production quality and his use of storytelling which really brought the campaign to life and impressed us the most.”. - Zoe Stainsby, (Global Music Marketing Manager, The Coca-Cola Company)

“This competition has been an amazing opportunity for someone to showcase their talent on a global stage, and show what they can do to bring my track to life. Pavel Kim’s video really captures the thrill and excitement of F1®, which is what ‘Speed’ is all about!" - Avicii

THE CAREER OPPORTUNITY

One winner as chosen by Avicii and the guest judges, will receive:

  • $4,000
  • Premiere of the music video on burn®'s official YouTube and Facebook channels
  • Mentoring call with Avicii himself and his manager, Ash Pournouri to discuss your work and career
  • A case of burn® Limited Edition Avicii cans

One Highly Commended

  • $500
  • A case of burn® Limited Edition Avicii cans
  • Honourable accreditation publicity across burn®'s social channels
THE COMMUNITY CHOICE

Films that are popular with the public are positioned at the top. We respect the opinion of the public and the highest voted will certainly catch our eye! The highest voted filmmaker will receive:

  • $500
  • A case of burn® Limited Edition Avicii cans
CREATIVE INVITE GUIDELINES
  • This opportunity is open to certain countries only - view the list of eligible countries below. If you are not from one of these countries, you understand and agree that you are not eligible for prizing
  • Participants can listen and download the track below
  • Participants must include an introduction frame using the burn® production logo at the start of their entry
  • Participants must submit their video to YouTube or Vimeo then paste the video URL and click 'Get Video' using the upload tool below
  • Videos submitted must not exceed 3 minutes 45 seconds for the Radio Edit or 7 minutes 10 seconds in length for the full length
  • Participants must include a description about their submission
  • If multiple people were involved in the creation of the entry, only one person can submit the final video
  • Videos must be original (meaning not using third party pre-existing copyright materials) but can be pre-existing or created especially for this opportunity
  • Talenthouse reserves the right to disqualify participants who we believe are cheating the voting system as this is against the spirit of the Creative Invite
  • Participants must retain a high res version of their submission if selected as they will be required to provide a high res format of their video
  • The winning entry may be modified for production purposes and if the winner has created a Radio Edit version, they may be required to complete a full length version after Winner Announcement, before the video is premiered, to be discussed and agreed with burn®
  • Participants that win prizes agree to their works being used as described in the 'Details' section. Participants that do not win, will not give up any rights to their work except in connection with the contest
  • For the $4,000 cash prize, the winner automatically assigns all rights of their video to The Coca-Cola Company (all remaining participants e.g. non winners, retain ownership of their IP). The Coca-Cola Company will ask the winner to sign their music video agreement which will include the $4,000 cash prize as the fee
  • All submissions will be featured in digital galleries to promote your entry via public voting on Facebook and Twitter. Voting will give you additional exposure and recognition for your work as well as new fans and supporters. The judges will select the overall winner and runners up. The highest voted entry also receives a prize
  • Harmful or offensive or submissions will be removed
  • No purchase necessary
ELIGIBLE COUNTRIES

This opportunity is open to certain eligible countries (excluding the UK and USA). If you are not from one of the countries below, you understand and agree that you are not eligible for prizing.

Afghanistan, Algeria, Austria, Azerbaijan, Belarus, Belgium, Bolivia, Bosnia And Herzegovina, Brazil, Chile, Costa Rica, Croatia, Czech Republic, Denmark, Estonia, France, Ghana, Hungary, Iceland, India, Italy, Japan, Kazakhstan, Republic of Korea, Latvia, Lithuania, Luxembourg, Mexico, Morocco, Netherlands, Norway, Paraguay, Peru, Poland, Portugal, Qatar, Romania, Russian Federation, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Tanzania, Turkey, Ukraine, United Arab Emirates, Uruguay, Zimbabwe
Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here
HOW BURN® AND AVICII WILL CHOOSE

burn® and Avicii together with the guest judges, Ash Pournouri (Avicii's Manager and Creative Director), Zoe Stainsby (Global Music Marketing Manager, The Coca-Cola Company) and Kazim Rashid (VICE Media) will select from all qualified submissions with special consideration for the top voted entries. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

Key Dates
  • Submit By: October 8, 2013 at 10:00 AM
  • Voting Starts: October 8, 2013 at 10:00 AM
  • Voting Ends: October 15, 2013 at 10:00 AM
  • Winner Announcement: November 8, 2013