Define the new movement in image capture

Photograph for Autographer and BBH

Winner Announced On
March 27, 2014
THE BRIEF

Autographer and BBH are searching for the most innovative creative talent to help launch their revolutionary hands-free camera and have their work featured in an official BBH print advert.

Autographer takes pictures in a completely new way - it creates evocative, true-to-life images that are much more atmospheric than the average photograph.

This is uncharted territory: Autography, not Photography, and they want to find talented creatives to show the world what the Autographer can do.

Creatives are invited to submit images that can be taken on any device, but must represent the proposition – "Autography not Photography".

Have you ever felt that you've missed the moment because you were behind the lens rather than truly being in the experience? Do you have that perfect photo that you took by accident but is the perfect blend of atmosphere, unposed subject and timing?

These are the images that Autographer was made for, and they are looking for imaginative creatives with a gift for candid capture to express this authenticity. For more inspiration, check out the gallery on our website.

"It is more important to click with people than to click the shutter." - Alfred Eisenstaedt

THE SELECTION PROCESS
Your photos will be assessed by a prestigious line-up of judges including some of the most respected names in the creative industry: Sir John Hegarty, Mike Figgis and Anthony Simonds-Gooding.

Ten finalists will be selected and given an Autographer for a month to put the device to the test. They will also be given a new brief and asked to submit a series of images that tell a story through Autography.
ABOUT AUTOGRAPHER
Autographer, is an intelligent, wearable camera developed by OMG plc, world-leading and Oscar winning motion capture specialists. It uses technology developed by Microsoft Research to capture images when its sensors (light, temperature, compass, motion and acceleration) are triggered. This innovative product is pushing the boundaries of image capture as we currently understand them, and has introduced the concept of Autography as a compliment to Photography.
ABOUT BARTLE BOGLE HEGARTY
BBH is one of the world’s most famous creative advertising agencies, and has produced campaigns for many of the most illustrious brands. It has offices in London, New York, Sao Paolo, Singapore, Shanghai, Mumbai and Los Angeles. The agency produces work for clients including Diageo, Unilever, British Airways, Google and Audi, spanning all media and types of content.
THE CAREER OPPORTUNITY

One overall photographer will be selected from the ten finalists by the judging panel, and will receive:

  • Their work featured in the next Autographer advert, designed and produced by BBH
  • $1,000
  • Exposure on Autographer and BBH's official social channels
THE COMMUNITY CHOICE

The creative as selected by the community and the host will receive*:

  • Exposure across Autographer and BBH's official social channels
  • $500
*The host will select from the top 10% of the highest voted submissions.
Meet the judges
SIR JOHN HEGARTY

John Hegarty is one of the world’s most awarded and respected admen. Over six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today. John was responsible for Levi’s ground breaking commercial starring an unknown model called Nick Kamen who stripped off down to his boxer shorts in a launderette. He also pioneered the importance of music in commercials which has earned BBH nine number 1 hits.

MIKE FIGGIS
Mike Figgis is a British film-maker who made his feature debut with Stormy Monday in 1988. His other work includes the Hollywood thriller Internal Affairs and the Oscar-winning Leaving Las Vegas. His fascination with camera technology has also led him to create a camera stabilization rig for smaller video cameras, called the Fig Rig which places the camera on a platform held within a steering wheel-like system and has since been released by Manfrotto Group.
ANTHONY SIMONDS-GOODING CBE
Anthony Simonds-Gooding has had an extensive career in marketing, advertising, and management including the posts of Chief Executive with Saatchi & Saatchi, D&AD, Whitbread and British Satellite Broadcasting. He is currently the Chairman of OMG plc and in 2010 was made a CBE for services to the creative industries.
CREATIVE INVITE GUIDELINES
  • Photographers must submit: Photography (JPG or PNG, 5MB Max.) which can be taken on any device
  • A description must be provided with the submission. We also recommend including a link to the photographers Talenthouse Portfolio.
  • When sharing on social media, please use the hash tags: #Autographyis.
  • The judges will select 10 finalists who will need to upload their new images, taken on the Autographer that will be sent to them after the first round, to their Talenthouse portfolio.
  • The 10 chosen finalists should upload an image to their Talenthouse portfolio in the second round with no Photoshop or additional editing programme adjustments applied.
  • Photography submitted must be original (meaning not using third party copyright materials) but can be pre-existing or created especially for this opportunity.
  • The photograph may be modified for production purposes across the next Autographer advert created by BBH.
  • The promoter will make every endeavour to send out the trial devices to all Finalists. The promoter is not reliable for any email communication failures, so please keep in contact if your device is not delivered as if this information is not communicated to the promoter representative this will compromise the integrity and viability of your eligibility for the main prize.
  • Please ensure you use the correct email address when entering.
  • Inappropriate or harmful submissions will be removed.
  • No purchase necessary.
Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here
HOW THE JUDGES WILL CHOOSE

Autographer together with a panel of judges will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The community can support their favorite submissions through social voting via Facebook and Twitter. The host will also select an artist from the top 10% of the highest voted submissions.

Key Dates
  • Submit By: March 6, 2014 at 10:00 AM
  • Voting Starts: March 6, 2014 at 10:00 AM
  • Voting Ends: March 13, 2014 at 10:00 AM
  • Winner Announcement: March 27, 2014