Perform at The Warner Sound at SXSW captured by Nikon

Winner Announced On
March 7, 2012

South by Southwest (SXSW), the annual music, film and interactive conference in Austin, Texas is one of the largest and most influential musical events in America and throughout the world.

Warner Music Group is inviting artists to submit a video of their music performance for the chance to perform live at Warner Music Group's 'The Warner Sound captured by Nikon' event taking place at the world famous SXSW Festival in March 2012.

The South by Southwest® (SXSW®) Conferences & Festivals (March 9-18, 2012) offer the unique convergence of original music, independent films and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics.

One musician or band will be selected to perform on Wednesday March 14th 2012 for an afternoon performance at the exclusive 'The Warner Sound captured by Nikon' at SXSW.

Travel and three nights' accommodation in Austin, Texas will be provided for the winner(s), along with VIP access to 'The Warner Sound captured by Nikon'.

The winner will also receive a new Nikon 1 J1 camera kit (including a 1 NIKKOR 10-30mm VR lens).

One runner-up (as selected by Warner Music Group) will receive Nikon equipment valued at up to $1000.


  • The highest voted artist will receive Nikon equipment valued at up to $2000.


Warner Music Group will choose the winner from all qualified submissions with special consideration for the top voted entries. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules. This campaign is sponsored by Warner Music Group (WMG).


  • Prior to submitting, participants are REQUIRED to include the following details in the 'Description (Public)' field below:
  1. artist(s) and band name,
  2. song title,
  3. hometown (city, state)
  • Participants may also include the following details in the Description field if they desire: Facebook URL; Twitter URL; Official site URL.
  • Video can be taken with a camera of any type or brand.

  • Submissions must be comprised of the participant's original material (i.e. the participant cannot use or incorporate third-party copyright protected content/material(s), or any other content/material that infringes on the rights of any third-party, in whole or in part, in their submission). In other words, no cover songs or samples please.
  • Participants must submit their video using a Vimeo or YouTube URL and then click 'Get Video'. Videos must be submitted at least 48 hours prior to the submission deadline.
  • Participants must submit a video of their live performance which may not be longer than 6 minutes in running time.
  • Participants will be required to deliver a version of their video submission to Nikon and Warner Music Group should the participant be chosen as a Judges’ Choice Winner, a Judges’ Choice Runner-Up, or a People’s Choice Winner to be used online in relation to the SXSW contest promotion.
Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here
Key Dates
  • Submit By: February 25, 2012 at 6:00 PM
  • Voting Starts: February 25, 2012 at 6:00 PM
  • Voting Ends: March 2, 2012 at 6:00 PM
  • Winner Announcement: March 7, 2012
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