Model for BCBG

Be the Face of BCBGMAXAZRIA Spring 2013

Winner Announced On
March 3, 2011
THE BRIEF
Lubov Azria, Creative Director of BCBGMAXAZRIAGROUP, along with Refinery29 will select ten extraordinary women from around the U.S. to be flown to Los Angeles, shot by a renowned fashion photographer and featured on the brand’s social media channels, bcbg.com and in boutiques. 

A second round of voting by the community from April 30th – May 7th will determine the highest voted model of ‘Round 2 Voting’ of the campaign, who will be featured across BCBGMAXAZRIA's social media channels and receive a BCBGMAXAZRIA gift certificate of $1,000.

The grand-prize winner, as selected by Lubov Azria and Refinery29 will receive a new head-to-toe wardrobe to the value of $5000 and become the star of BCBGMAXAZRIA’s Spring 2013 Campaign. The grand-prize winner and the highest voted model will be announced on May 9th.
ABOUT BCBGMAXAZRIA
BCBGMAXAZRIA is a global fashion house with a portfolio including more than 20 brands. There are currently over 550 BCBGMAXAZRIA boutiques worldwide, including locations in London, Paris, Tokyo and Hong Kong.
THE CAREER OPPORTUNITY

One winner will be featured in the BCBGMAXAZRIA Spring 2013 Campaign and will receive exclusive BCBGMAXAZRIA merchandise to the value of $5,000.

Every 10th female who submits their entry will receive a Model Survival Kit, specifically created for professional models at New York Fashion Week.

Every 100th female who submits their entry will receive a bottle of BCBGMAXAZRIA Fragrance, signed by Max Azria OR a pair of BCBGMAXAZRIA sunglasses.

Every 500th female who submits their entry will receive an exclusive BCBGMAXAZRIA Runway dress.

ABOUT REFINERY 29
Refinery29 is the cornerstone of fashion, beauty, and shopping for a new generation. Combining daily local newsletter editions and a website that serves as a global style hub, Refinery29 offers the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion's finest. At Refinery29, great style isn't just a one-way obsession—it's a fast-changing world where readers talk, designers, brands, and shop-keepers engage, and great fashion influences everything.
THE COMMUNITY CHOICE
The 10 highest voted models will have their submissions judged to determine the people's choice winner, who will be featured across BCBGMAXAZRIA's social media channels and will receive BCBGMAXAZRIA merchandise to the value of $1,000. The remaining nine models will each receive a BCBGMAXAZRIA dress.
HOW BCBGMAXAZRIA WILL CHOOSE
BCBGMAXAZRIA will choose the winner from all qualified submissions with special consideration for the top voted entries. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
CREATIVE INVITE GUIDELINES
  • Participants must be female
  • Participants may submit two portfolio photographs (with the dates photographs were taken) as follows: 
    (1) Headshot and (2)  Full-length shot with the participant wearing their favorite dress OR they may submit a video explaining why they should be a BCBGMAXAZRIA model demonstrating their chic, individuality and confidence
  • If participants would like to submit photographs AND a video, they must upload one form of media to this Creative Invite and one to their Talenthouse Artist Profile.
  • Participants must submit their video using a Vimeo or YouTube URL and then click 'Get Video'. Videos must be submitted at least 48 hours prior to the submission deadline.
CREATIVE INVITE OVERVIEW
  • 10 semi-finalists (chosen by Lubov Azria, and the Editors of Refinery 29) will be invited to Los Angeles to appear in an exclusive BCBGMAXAZRIA photo shoot. Travel to and accommodation in Los Angeles for the 10 semi-finalists will be provided. Semi-finalists must be available to travel to Los Angeles from April 18-20, 2012 for the photo shoot.
  • If any one of the 10 semi-finalists lives within 200 miles of Los Angeles, ground transportation will be provided in lieu of flights.
  • No cash substitutions will be provided in lieu of transportation, accommodation and/or prizes.
  • From the 10 semi-finalists, Lubov Azria and the Editors of Refinery 29 will select the overall winner. The winner will be featured in BCBGMAXAZRIA's Spring 2013 Campaign photo shoot in November 2012. In addition, the winner will receive an exclusive selection of BCBGMAXAZRIA merchandise valued at $5,000.
  • The 10 highest voted artists will have their submissions judged to determine the people's choice winner, who will be featured across BCBGMAXAZRIA's social media channels and will receive a selection of BCBGMAXAZRIA merchandise valued at $1,000.
  • Winners must agree to appropriate written licenses or transfer of rights to BCBGMAXAZRIA.
  • See Official Contest Rules for details.
Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here
Key Dates
  • Submit By: February 9, 2011 at 10:00 AM
  • Voting Starts: February 9, 2011 at 10:00 AM
  • Voting Ends: February 17, 2011 at 10:00 AM
  • Winner Announcement: March 3, 2011
All times are in Pacific Standard Time.