Design for John Lewis

Winner Announced On
September 14, 2011

John Lewis, UK’s favourite department store is inviting designers to unleash their creativity and design a case for an iPhone and iPad for the chance to be sold exclusively in John Lewis stores and on their website. Designers have complete creative control when designing their case - imagination is encouraged for shape, colour and form of the case and there are no boundaries.

The selected design will then be created as an iPhone and iPad case and sold in John Lewis stores and on their official website. Artists must submit one design and may use the provided template for guidance or use their own. This is an incredible opportunity for all aspiring artists to see their design come to life.

John Lewis began in 1864 with the opening of the first shop in London's Oxford Street. With an ambitious vision of co-ownership, and of how a business could put the happiness of its employees at the heart of everything it did, and profit by it, John Spedan Lewis left a radical mark on commercial history. Now the largest retailer in the UK with 32 branches and a growing on line presence, The John Spedan Lewis way is as alive today as it was 80 years ago.
One winner will have their design created into a case for an iPhone and iPad which will be sold in select John Lewis stores in the United Kingdom and on johnlewis.com.

The designer will also receive 5% of the royalties for the entirety of the products’ duration in John Lewis stores and on their official website.

In addition, the winner will be invited to attend the product launch at a John Lewis store in London where they will receive full credit for their design.

Travel and two nights’ accommodation will be provided.
The two highest voted submissions will each receive £100 worth of John Lewis vouchers to be used in store or on their website and will receive full credit at the product launch.

John Lewis will choose the winner from all qualified submissions* with special consideration for the top voted entries. A qualified submission is one which meets all the Terms & Conditions and Guidelines.

  • Participants must submit only one design to be used for an iPhone and iPad case.
  • Design must be original and participants have complete creative control
  • Design must be submitted in JPEG or PNG format.
  • Curated Designs, LLC (on behalf of John Lewis) shall purchase the winning submission by giving consideration of 5% net profits for the life of the product. In order to be chosen as the winner, the selected finalist shall grant ownership of all rights in and to the intellectual property in the winning submission to Curated Designs, LLC in consideration of the 5% net profits being offered. This transfer and subsequent royalty payment will be arranged directly between Curated Designs, LLC and the winner.
  • The winner must receive written approval, in advance, from Curated Designs, LLC to publish or sell the winning submission, or use it in any manner other than for promotional purposes.
  • The two highest voted submissions will each receive full credit and John Lewis vouchers (at the value of £100). Vouchers may be used in all John Lewis stores across the United Kingdom and on their website johnlewis.com
  • Participants may print the template, photograph or scan in their design.
  • Travel from the winner's nearest capital city and two nights’ accommodation for one winner in London will be provided.
  • Participants are encouraged to use the provided iPhone and/or iPad template(s) but it is not mandatory.
  • Participants who submit their one design for both iPhone and iPad must submit their file as one image.
Key Dates
  • Submit By: August 31, 2011 at 10:00 AM
  • Voting Starts: August 31, 2011 at 10:00 AM
  • Voting Ends: September 7, 2011 at 10:00 AM
  • Winner Announcement: September 14, 2011