#FREIHEITBERLIN

Create a monument to freedom!

Artists Selected On
April 27, 2018
IMPORTANT UPDATE:

Great news - we can now confirm that select elite artists from the international urban and street art scene will be a part of the #FREIHEITBERLIN installation! Street art greats Die Dixons, Case Maclaim, El Bocho, Klebebande, Akte + Cren, Gogoplata, Amigo, Daniela Uhlig and Notes of Berlin have officially signed on to design their own letters as part of the Freedom installation.

We are excited to have these amazing artists on board and can’t wait to see which Talenthouse artists’ designs will be selected and displayed next to these legends. Be sure to submit your designs by April 13, 2018 to be considered!

Berlin has always been a city of ideas, invention and experimentation. Since the Berlin Wall came down in November 1989, the city has regained its title as the capital of freedom, the very essence of tolerance and open-mindedness. Berlin is a city where people are free to live out their dreams and ideas. The #FREIHEITBERLIN campaign has reflected the German capital’s take on freedom since the beginning of 2017. The campaign’s highlight will be an oversized art installation to be erected outside Berlin’s main railway station in May 2018 of this year, depicting the campaign’s name, #FREIHEITBERLIN, in huge letters.

Street artists, designers, illustrators and creatives from across the world are invited to design the letters for this art installation at Berlin’s main railway station. So what is your vision of freedom for Berlin? Encapsulate your vision in a design, illustration or model, and receive the unique opportunity to have your design transformed into a letter forming part of a huge art installation in the very heart of Berlin.

Your design should capture your artistic impression of what freedom means to you. Before you start, please make sure you read the section entitled “Your submission”.

A jury of carefully chosen experts will pick up to six letter designs, which will then be created by selected Berlin street artists and exhibited outside the train station. The blank lettering art installation, measuring an impressive 2.50 x 25 m, will be designed by the prestigious GRAFT Architects studio.

The Selected Artists might also be given the potential opportunity to be invited to Berlin (flight/train and accommodation included) to attend the grand opening of the art installation and receive additional €1,000 for each selected design.
Your Submission
Please note the following points before starting your design:
  • Create a design/pattern for one of the letters of the word "FreiheitBerlin" (do not design the typeface).
  • Your design must be able to be adapted to any letter. Please submit your design concept as a single image. If you wish, you can additionally use this template to show how your design will look as part of the art installation (the template should be uploaded within the same submission, together with the single image).
  • Please write a short paragraph describing your idea.
  • The entire #FREIHEITBERLIN art installation is expected to be 25 metres long by 2.5 metres tall. Artists from Berlin will convert your ideas into reality, curated by Berlin Art Bang e.V.
  • Feel free to share your design or your own freedom stories using the #FREIHEITBERLIN hashtag.
About be Berlin

On behalf of the state of Berlin, the Partner für Berlin Holding Gesellschaft für Hauptstadt-Marketing mbH (Berlin Partner) has been successfully running the be Berlin campaign since 2008. The campaign brings to life a whole host of ideas, activities and events to explain just what makes Berlin so special. Its aim is to position the city as a whole as an international brand – be it as a thriving mecca for business and industry, a bustling creative metropolis, or simply as the “City of Freedom”. This multi-faceted approach ensures that be Berlin will continue to reflect the city and successfully project its beating pulse around the world.

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THE CAREER OPPORTUNITY
The Jury will select up to six submissions. The Selected Artists will receive:
  • The opportunity to see their design brought to life on one of the letters in the art installation.
  • The potential opportunity to attend the press conference and opening of the art installation at Berlin Hauptbahnhof (flight/train and hotel expenses paid).

  • Potential exposure across be Berlin’s social media channels.
  • €1,000 for each selected design.
Creative Invite Guidelines
  • This opportunity is open globally to those who are at least 18 years of age and the age of majority in their jurisdiction of primary residence at the time of entry. Void where prohibited by law.
  • Limit ten (10) submissions per artist or artist team. Please submit your design as single image. Additionally, you can submit your design on this template within the same submission as the corresponding single image.
  • All submissions will be visible on Talenthouse.com during submission period after approval.
  • All submissions must be original artwork, meaning not using third party pre-existing copyright materials or stock imagery, except for the material provided by Berlin Partner, but can be pre-existing or created especially for this opportunity. All rights in and to the material provided is reserved by Berlin Partner.
  • Please read the "Your Submission” section above carefully.
  • Artists should retain their original artwork files but designs must be submitted in JPEG or PNG, max size 10MB.
  • Artists that are not selected, will retain ownership of their work, however, Berlin Partners and project partners Berlin Art Bang e.V. and Graft Architects will be entitled to use the submissions resulting from this Creative Invite online and on their social media channels up to four (4) months after announcement of the Selected Artists. All artists will be credited accordingly.
  • The Selected Artists will be required to grant Berlin Partner an exclusive, unlimited, global, sub-licensable, royalty-free, irrevocable, perpetual license in the selected work. In exchange for the incentives set forth above, the Selected Artists will have to sign a License Agreement.
  • The Selected Artists may be asked to modify their design to fit production requirements.
  • The Selected Artists might have the potential opportunity to come to Berlin in mid-May 2018 to take part in the press conference and the opening of the art installation. The organizers will cover flight/train and hotel expenses and make the necessary arrangements. However, artists will be responsible for arranging and paying for any insurance and visas they may require. More information on the entry requirements for Germany can be found here.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • The Selected Artists must respond to Talenthouse within two (2) days of receiving the notification email or else will forfeit all incentives.
  • Talenthouse reserves the right to remove inappropriate or infringing submissions and submissions that do not comply with the briefing, these guidelines, and the Official Rules.
  • No purchase necessary to enter.
How the jury will choose
The judges will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Key Dates
  • Submit By:
    April 13, 2018 at 7:00 PM
  • Selection Period Starts:
    April 13, 2018 at 7:00 PM
  • Artists Selected:
    April 27, 2018
All times are in Central European Time.