Meet Florence Welch, Global recognition, $500 cash, Article in Lucky Mag

Design a stage outfit for Florence Welch

Winner Announced On
October 21, 2010
THE BRIEF
Florence Welch, lead singer of Florence + the Machine, invites fashion designers to design a stage outfit for Florence’s performance at Terminal 5 in New York. All fashion designers are invited to submit ideas. 

This CI is hosted by LuckyMag.com and Florence + the Machine, a Brit Award-winning band with roots in indie rock and soul. Lead singer Florence Welch is known for her eclectic sense of style, often wearing outfits she finds in local second-hand shops.

For more information visit florenceandthemachine.net
THE SELECTION PROCESS
The submissions will be judged by Florence, her stylist Aldene Johnson, and Lucky Magazine’s Creative Director Jen Ford.
THE CAREER OPPORTUNITY
The winning design will be made into Florence’s stage outfit by Aldene Johnson. The winner will receive $500 cash, transportation to New York, and 2 nights’ accommodation at the Soho House NY to see Florence + the Machine perform at Terminal 5. The winner will also meet Florence and the band backstage and receive a signed copy of their new album, Lungs.

LuckyMag.com will run a full feature on the winning designer along with images of Florence wearing the outfit. The winning designer will also be featured on Florence’s website and Facebook page.

The top 10 runners-up will each receive a signed copy of Florence + the Machine’s new album, Lungs. 

The top 5 'judges choice' designers, will be mentioned on Luckymag.com.
THE COMMUNITY CHOICE
The Community Choice winner will receive a special edition jewel box designed by Florence and Faye Sawyer. This jewel box will contain the band’s new album Lungs, and an envelope with hand-drawn artwork by Florence containing a personal handwritten letter.
Key Dates
  • Submit By: October 6, 2010 at 10:00 AM
  • Voting Starts: October 6, 2010 at 10:00 AM
  • Voting Ends: October 11, 2010 at 10:00 AM
  • Winner Announcement: October 21, 2010