- Launch: June 12, 2019 at 10:00 AM
- Submission Deadline: July 7, 2019 at 12:00 PM
- Selection Period Starts: July 7, 2019 at 12:00 PM
- Creators Selected: July 31, 2019 at 10:00 AM
Develop a concept to visualise the benefits of Pampers Premium Care to inspire video makers
Unleash your creativity to inspire industry-leading content for the next Pampers campaign!
Every mother wants the best for their baby. Pampers Premium Care is the number one diaper choice for paediatricians and the trusted brand for mothers. Pampers Premium Care is for mothers who want to provide their baby with the best comfort and skin protection for a happy, healthy development journey.
To help mothers throughout Saudi Arabia choose Premium Care, Pampers is calling on you! Creative thinkers from around the world are invited to conceptualise a new, fresh, and unique concept, which will be used to guide a team of video makers to create impactful content for Pampers Saudi Arabia.
Each concept submission should include 1 storyline, detailing your overall idea that links the product features together, and 5 feature guides of how you intend to dramatize each of the 5 core features of Pampers Premium Care. Please carefully read the below sections for full details.
The Pampers marketing team will select 3 concepts. Selected Creators will receive USD $2000 for each concept selected. The selected concept will be part of the new campaign for Pampers Premium Care, inspiring Pampers video makers to create 20-second videos for each of the 5 product features. The final videos will be shared across Pampers Saudi Arabia social channels.
A complete storyline should include the following:
Your 5 feature guides should include the following:
Please use the Feature Guide Templates provided to present your work.
3 concepts will be selected by the Pampers marketing team.
The Selected Creators will:
The judging criteria are based on Storyline (50%) and Creative execution of the product features (30%) and Adherence to the creative brief (20%).