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#PampersArabia #MothersOfToday

Develop a concept to visualise the benefits of Pampers Premium Care to inspire video makers

Creator Selection On
July 31, 2019
Hey everyone!

Simply create an idea that showcases and explains the Features of Pampers Premium Care that would be used for a video. We encourage you to also take a look at the Example and use the Features Templates and Storyline Template provided when submitting. Cheers!

- The Talenthouse Team
THE BRIEF

Unleash your creativity to inspire industry-leading content for the next Pampers campaign!

Every mother wants the best for their baby. Pampers Premium Care is the number one diaper choice for paediatricians and the trusted brand for mothers. Pampers Premium Care is for mothers who want to provide their baby with the best comfort and skin protection for a happy, healthy development journey.

To help mothers throughout Saudi Arabia choose Premium Care, Pampers is calling on you! Creative thinkers from around the world are invited to conceptualise a new, fresh, and unique concept, which will be used to guide a team of video makers to create impactful content for Pampers Saudi Arabia.

Each concept submission should include 1 storyline, detailing your overall idea that links the product features together, and 5 feature guides of how you intend to dramatize each of the 5 core features of Pampers Premium Care. Please carefully read the below sections for full details.

The Pampers marketing team will select 3 concepts. Selected Creators will receive USD $2000 for each concept selected. The selected concept will be part of the new campaign for Pampers Premium Care, inspiring Pampers video makers to create 20-second videos for each of the 5 product features. The final videos will be shared across Pampers Saudi Arabia social channels.
THE CONCEPT
THE STORYLINE

A complete storyline should include the following:

  • An attention-grabbing story title for your storyline (around 5-10 words).
  • People - who is involved?
    • Proposed characters to deliver the storyline. You can use your imagination to dramatize the storyline. Example: Two doting grandmothers, and a calm mother with her baby.
  • Place - Where is your story set and where are your characters primarily interacting?
    • Set the location where the campaign scene will take place. You are strongly encouraged to let your creativity flow and propose unconventional locations. Example: on a picnic, a playdate in a park, or amidst a packed day of errands.
  • Thing - How does the story flow and what is the drama that you want to portray?
    • In 50-100 words, summarize your story. Be sure to highlight the unique and unconventional ways you are helping mothers throughout Saudi Arabia choose Pampers Premium Care products for their loved ones.

Please use the Storyline Template provided to present your work.

THE FEATURE GUIDES

Your 5 feature guides should include the following:

  • A 50-100 words short outline of how your storyline applies to and/or can be portrayed for each of the 5 core features of Pamper Premium Care – helping inspire video makers to bring your fresh, new concept to life.
    • The Pampers team is looking out for unique, innovative ideas and a fresh perspective from what brands are currently showing. Use your imagination and tell us how your storyline can be engagingly depicted for each of the five core Premium Care features!
  • Reference visuals
    • Reference visuals can be your own sketches, illustrations, images within the provided asset pack, or stock imagery to help Pampers understand your vision (please indicate where stock imagery is used).

Please use the Feature Guide Templates provided to present your work.

THE 5 CORE PRODUCT FEATURES
The 5 core Pampers Premium Care features are:
  1. Instant absorption & all-around leakage protection
  2. The inner softness that feels silky & soft
  3. Stretchy & comfortable for a better fit for baby
  4. Gentle non-chemical perfume to mask odour
  5. Protects baby’s belly - has a revolutionary Naval cut
Read more about each of these features in this Product Information Document.
THINGS TO CONSIDER
  • Kindly refer to the examples to understand the requirements. Please note that the provided examples are purely for making the brief clearer. Please do not use provided examples in your submissions.
  • Reference visuals can be your own sketches, illustrations, images within the provided asset pack, or stock imagery to help Pampers understand your vision (please indicate where stock imagery is used).
  • Please use the Pampers Colour Palette provided and keep your visuals consistent in tone and palette to help ensure the videos feel part of one complete campaign.
  • Learn more about the Pampers brand and Premium Care product line in the Product Information Document and Pampers Do’s and Don’ts.
  • Each submission should be in the same layout as the provided templates. You are free to recreate the template as long as the overall layout is the same as those provided.
  • Each submission should consist of 6 JPEGs - 1 storyline and 5 feature guides. All 6 visuals can be uploaded as JPEGs within the same submission. All summaries should be in English. You do not need to create any video content for this brief.
  • Please don't share your submission on social media or upload it to your Talenthouse profile.
ABOUT PAMPERS
Pampers is one of the largest international P&G brands and has been the world's leading disposable diaper brand since its launch in 1961. Pampers has served millions of babies, not only through providing the best diapers in the market but also through fronting and supporting positive contributions to the mother and babies awareness campaigns.

Pampers Premium Care is positioned to be the gold standard in the disposable diaper category. Today, Pampers Premium Care is the Number 1 choice for Paediatricians and the trusted brand for mothers to provide their baby with the best comfort and skin protection for a happy healthy development journey.

#PampersArabia #MothersOfToday

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THE CAREER OPPORTUNITY

3 concepts will be selected by the Pampers marketing team.

The Selected Creators will:

  • Potentially have their selected concept used to inspire Pampers video makers to create a 20-second video for each of the 5 leading edge features. The final videos will be shared across Pampers Saudi Arabia social channels.
  • Receive USD $2,000 for each concept selected.
CREATIVE INVITE GUIDELINES
  • This opportunity is open globally to those who are at least 18 years of age or the age of majority in their jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of P&G and Talenthouse are not eligible to participate. Void where prohibited by law.
  • Limit 10 submissions per creator.
  • How to submit: Click on the “Participate” tab and follow the steps. Each submission should consist of 6 JPEG images using the provided templates. For the storyline please use the Storyline Template; for the 5 features guides please use the Feature Guide Templates. All submissions should be in English.
  • This opportunity is a closed Creative Invite. Submissions will not be visible by the public and must not be made public anywhere by you. Please do not share your submission on social media or upload your submission to your Talenthouse profile.
  • Your concept submitted must be your own original work. To illustrate your concept, you can use your own sketches, illustrations and stock imagery (please indicate where stock imagery is used).
  • Please read the "THINGS TO CONSIDER" section above carefully.
  • Selected Creators will receive the incentives set forth above for assigning all rights, title and interest in and to their selected concept to P&G. Selected Creators will be required to sign an Artist Agreement.
  • Selected Creators are not allowed to use their work for portfolio purposes and to post the selected work on their private social media channels.
  • All non-selected Creators retain ownership in the original portions of their work.
  • Creators must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • Selected Creators must respond to Talenthouse within 2 days of receiving the notification email or else will forfeit all incentives.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules.
  • No purchase necessary to enter or be selected.
HOW PAMPERS WILL CHOOSE

Pampers marketing team will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria are based on Storyline (50%) and Creative execution of the product features (30%) and Adherence to the creative brief (20%).

Key Dates
  • Launched:
    June 12, 2019 at 10:00 AM
  • Submit By:
    July 7, 2019 at 12:00 PM
  • Selection Period Starts:
    July 7, 2019 at 12:00 PM
  • Creators Selected:
    July 31, 2019
All times are in Pacific Time.