'Render Them Speechless' with Autodesk, HP, NVIDIA and Morgan Motor Company #AutoDesign

Design an advertisement for Morgan Motor Company

Winner Announced On
May 5, 2014
Designers and digital artists are invited to collaborate with the leaders in product design, 3D technology and advertising by producing a magazine advertisement for the Morgan Motor Company 3 Wheeler, to help launch their latest 3 Wheeler at a major automotive trade show. Submissions will be reviewed by an esteemed panel of judges.

The winning magazine advertisement will be featured in the official Morgan Motors magazine MOG and other publications to be determined. 

This is your opportunity to be the Morgan Motor Company art director and define the creative content.

The advertisement you submit must include a rendering of the 3 Wheeler generated with either Autodesk® Inventor 2014, Autodesk® Showcase 2014 or Autodesk® 3ds Max Design 2014 (using iray). Everything else (text, logos, graphics, etc) is up to your creative direction.

View the Guidelines and the instructional video or the FAQ's for specific application instructions. 

Additionally, consult the Autodesk® Product Design Suite visualization tutorials featuring Lynn Allen and the Product Design Suite graphics optimization guide.


The grand prize winner will have their design displayed in the Morgan Motor Company exhibit at a major automotive trade show. The winning design will also be featured in a Morgan Motors marketing campaign. In addition, the winner will receive:

  • $5,000
  • HP ZBook 17 Mobile Workstation with  NVIDIA Quadro graphics valued at $4,400
  • Exposure for their submission which will be featured on Autodesk®, HP and NVIDIA's social media channels
  • A feature on Morgan 3 Wheeler's official website
  • A feature in the official Morgan Motors magazine, MOG, distributed worldwide
  • A signed copy of the book 'Morgan: 100 Years: The Official History of the World's Greatest Sports Car'
  • Selection of Morgan Motors branded merchandise
One runner-up (as determined by the Judges) will receive:
  • HP Z1 all-in-one workstation with NVIDIA Quadro graphics, valued at $4,092
  • Exposure for their submission which will be featured on Autodesk®, HP and NVIDIA's social media channels
The highest voted designer determined by popular vote will receive:
  • HP ZBook 15 Mobile Workstation with  NVIDIA Quadro graphics, valued at $2,699
  • Exposure for their submission which will be featured on Autodesk®, HP and NVIDIA's social media channels
The Hosts
Hewlett-Packard Company (HP) is a global technology leader and provides products, software, solutions and services to individual consumers, small and medium-sized businesses (SMBs) and large enterprises. Performance, Innovation and Reliability are the hallmarks of all HP products. In addition, HP, NVIDIA and Autodesk have built a strong relationship, offering great value in our combined hardware/software solution.
Autodesk® helps people imagine, design and create a better world. Everyone - from design professionals, engineers and architects to digital artists, students and hobbyists - uses Autodesk® software to unlock their creativity and solve important challenges.
From NVIDIA’s roots in visual computing, we've expanded into super, mobile and now virtualized computing. NVIDIA's mobile processors are used in smartphones, tablets and auto infotainment systems. Professionals use them to create visual effects in movies and design everything from golf clubs to jumbo jets. And the introduction of NVIDIA GRID™ and GPU virtualization delivers visually demanding applications from either on-premise or cloud based virtualized servers.
For over 100 years the Morgan Motor Company has been making exciting sports cars in the beautiful spa town of Malvern. Morgan cars are famous the world over for their unique blend of charisma, quality materials, craftsmanship, cutting edge technology and performance.
The Judges

Andrew Cresci (General Manager, NVIDIA Manufacturing)

Marion Landry (Technical Marketing Manager, 3ds Max Design and Showcase, Autodesk®)

Matti Rogers (Publisher, MOG Magazine)

Jon Wells (Senior Designer, Morgan Motor Company)

Sean Young (World Segment Manager, Product Development & AEC, HP)

  1. Originality of 3 Wheeler material design and customization
  2. Quality of rendering
  3. Originality of advertisement concept
  4. Quality of overall advertisement
Qualifying entrants must complete the following steps in order to be considered:
  1. Download Autodesk® Product Design Suite 2014 Trial or AutoCAD Design Suite 2014 Trial (see trial download tips)
  2. Download the relevant Morgan 3 Wheeler design files
  3. Download the Showcase 2014 Hotfix (required)
  4. Open the downloaded Morgan 3 Wheeler design files in either Autodesk® Inventor 2014, Autodesk® Showcase 2014 or Autodesk® 3ds Max Design 2014 (included with the Autodesk® Product Design Suite 2014 and AutoCAD Design Suite 2014)
  5. Customize and decorate your Morgan 3 Wheeler in either Autodesk® Inventor 2014, Autodesk® Showcase 2014 or Autodesk® 3ds Max Design 2014
  6. Capture a rendering of your Morgan 3 Wheeler using either Autodesk® Inventor 2014, Autodesk® Showcase 2014 or Autodesk® 3ds Max Design 2014 using iray rendering engine (Refer to these instructions for additional guidance)
  7. Incorporate your rendering into an advertisement (using any photo editing software)
  8. The required image should be created using the 'portrait' orientation: 260mm x 180mm at 300 DPI (3070 x 2125 pixel or 10.233" x 7.083")
  9. Need help? Consult the FAQ's and the Autodesk® Product Design Suite visualization tutorials, featuring Lynn Allen and the Product Design Suite graphics optimization guide
  • Qualifying entries must include a rendering of the Morgan 3 Wheeler created with the Autodesk® Product Design Suite 2014 or AutoCAD Design Suite 2014
  • Designs must not include third party copyright materials
  • Designs must be submitted in JPEG or PNG format and be no larger than 5MB
  • Participants have the option to include the provided Morgan Three Wheeler logo as part of their design but are not required to
  • Winners will be required to submit their final Autodesk® Inventor 2014, Autodesk® Showcase 2014 or Autodesk® 3ds Max Design 2014 files
  • Winners must respond to Talenthouse within seven days of receiving the winner notification email or else will forfeit all prizing
  • Only one entry is permitted per person

Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here
The Judges will select from all qualified submissions with special consideration for the top voted entries. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Key Dates
  • Submit By: March 27, 2014 at 10:00 AM
  • Voting Starts: March 27, 2014 at 10:00 AM
  • Voting Ends: April 10, 2014 at 10:00 AM
  • Winner Announcement: May 5, 2014