Design the new official badge for Watford Football Club!
Watford FC is a Premier League football club based just outside London, UK and is known as The Hornets. Ahead of the 2020/21 season, the club is giving designers around the world the chance to design its new badge. A shortlist of designs will be voted upon by supporters worldwide before being named as the club’s new official badge, used on their kit, merchandise and across the stadium. Now is your chance to become part of the club’s history!
Design a new official badge for Watford FC that brings to life the club’s culture and nickname, ‘The Hornets' in a modern way.
Digitally design your badge as a vector, and embrace the club's spirit. Read more in the "Background to the brief" section below for full details.
Up to 5 Finalist badges will be selected from Stage 1 of this brief, and the Finalists will be challenged to develop their badge and receive £2,000 each. A fan vote will then decide if one of the Finalist badges or the existing badge will be selected to represent Watford FC from summer 2020 onwards. If one of the Finalist badges will be selected, the Selected Artist will receive an additional £8,000.
Time are changing for Watford FC. For years the fans have called the team 'The Hornets', but the official badge has included a red hart, a type of deer.
Watford FC is now looking for you to:
Watford FC is different to other football clubs, always challenging football’s conventions to achieve more than expected.
Having had to wait until 1960 for a first promotion of any kind and then until 1969 to reach the second tier of the English game, the halcyon days of the 1970s & 80s were driven by Elton John and Graham Taylor who took them from the bottom of the English football pyramid to the top, finishing 2nd in the league in 1983. While doing this, they also created the first Family Club, and family and community are absolutely at the heart of Watford.
In 2012, the club was bought by Gino Pozzo and he and his team have continued these traditions. The club is now back in the top-flight, redefining how an elite football club behaves. As a club, they are putting their fans at the front of everything they do, developing connections with every supporter - past, present and future - no matter where they are in the world.
The nickname of the Hornets originates from 1959, when the club changed from playing in blue & white to yellow & black. It was chosen in a supporters’ vote and has stuck with the team ever since. In the 1960s & 70s, the club logo featured a Hornet, however this was changed to a red hart in the late 70s to reflect the county symbol of Hertfordshire, though the nickname remained.Facebook • Twitter • Instagram • Snapchat
Watford FC fans can vote on the Finalist badges together with the existing badge. If one of the Finalist badges is selected, then the Selected Artist will: