is the volcanic natural mineral water brand from Danone, and it has the ambition to become the 2nd biggest player of the non-alcoholic beverages market by 2020 in France, UK and Germany where it’s currently n°4. Volvic believes everyone has a dormant volcano lying within them, waiting to be awakened to achieve whatever you aspire to in life and as a brand wants to encourage consumers to 'Find Their Volcano'. In 2017, Volvic has done this through a strong on pack activation across its entire portfolio leveraging a ‘specific strength’ on each bottle, and is now looking for the next iteration for the European market in summer 2018!Volvic gives graphic and visual artists from around the world the opportunity to create the new on-pack activation design for the full master-suite of Volvic products, including water, juices and flavoured water products, bringing to life the brand idea of ’Find Your Volcano’.
Designers are asked to submit one concept that brings to life the brand idea of ‘Find Your Volcano’ on two label designs: Volvic plain water
and Volvic Juicy Strawberry
offers a variety of products within its range from bottled plain water to fruity
water based beverages.
Before starting on your submission, please read the ‘Things To Consider’ section below carefully and base your designs on the existing labels provided. Please also submit a PDF showing your previous work and include a link to your Talenthouse profile (friendly tip: keep this updated).
A minimum of one Selected Artist will be chosen to receive the once in a lifetime opportunity to become the official designer of the label for a brand that is sold in stores worldwide. The Selected Artist will receive €5,000 and the potential opportunity to work with the Volvic marketing and creative design team to perfect and roll out the concept on the rest of the portfolio, while receiving an additional €50/hour.