Design a logo for GoGo squeeZ

Winner Announced On
March 16, 2012
THE BRIEF
Naturally simple, yummy and fun, GoGo squeeZ has changed the rules of play for applesauce with a no-spoon, no-mess, 100% fruit snack that goes anywhere. 

Now, GoGo squeeZ’s Mobile Playground Campaign is about to kick-off their 'Pass the Play' tour. Together with Dr. Alice Wilder, Blue's Clues Producer, they are inviting artists to unleash their creativity and design the official logo for the GoGo Mobile Playground which will tour across the US in the summer of 2012, providing moments of simple active fun for kids and adults.
ABOUT GOGO SQUEEZ
GoGo squeeZ all natural squeezable applesauce is simple and yummy fun. It delights like a game of tag or a run through the sprinkler. We believe in real fun foods that are easy, smart and fit into peoples’ busy lives. Since 1998, billions of Materne’s innovative pouches have been sold to families around the world to enjoy in lunchboxes, on the run, outdoors and always with a smile. GoGo squeeZ is sold at Whole Foods, Costco, Walmart, Target, Publix and a growing list of other major retailers, and was recently featured on 'The Today Show', in Details magazine, Good Housekeeping magazine and Parent's magazine as a top healthy snack for children.
ABOUT DR. ALICE WILDER
For over 10 years Alice served as a Producer and the Director of Research and Development for Nick Jr.’s award winning animated series Blue’s Clues and Developer of Blue’s Room. Alice is Co-Creator and Head of Research and Education for Super Why!, a PBS Kids property that helps preschoolers learn reading fundamentals through interactive stories.
THE CAREER OPPORTUNITY
One winner will have their logo displayed on the GoGo Mobile Playground which will travel across America in 2012. In addition, the design will be promoted on all of GoGo squeeZ’s social media channels, website and additional 'Pass the Play' tour assets. The winner will also receive $3000. 


One runner-up (as selected by GoGo squeeZ and Dr. Alice Wilder) will have their submission featured on GoGo squeeZ’s social media channels and will receive $400.
THE COMMUNITY CHOICE
The highest voted artist will have their submission featured on GoGo squeeZ’s social media channels and will receive $500.
HOW GOGO SQUEEZ WILL CHOOSE
GoGo squeeZ will choose the winner(s) from all qualified submissions with special consideration for the top voted entries. A qualified submission is one which meets all the Terms & Conditions and Guidelines.
CREATIVE INVITE GUIDELINES
  • The logo design must include the text 'PASS THE PLAY' (no other text can be included).
  • The logo design must NOT include the text 'GoGo squeeZ' or the GoGo squeeZ logo.
  • Participants may use the existing fruit characters but they must be true to their original form. (Do not change structure or color.  Example: Use apple playing baseball but no change of color or proportions).
  • The logo design should compliment the existing GoGo squeeZ logo, fruit characters, and the world in which they live.
  • Submissions must be original and submitted in JPEG or PNG format and must not have been commercially used either before or during this Creative Invite.
  • Participants must retain their original artwork should they be chosen as the winner.
  • Designs may be modified to suit production requirements.
  • Submissions must be in color and in landscape format.
  • Submissions must be no larger than 5MB.
  • In order to be chosen as the winner, the selected finalist shall grant ownership of all rights in and to the intellectual property in the winning submission to GoGo squeeZ in consideration of US$3,000 prize monies. This assignment of rights will be arranged directly between GoGo squeeZ and the winner.
  • The winner will be allowed to use their submission for portfolio purposes.
  • GoGo squeeZ has the right, but not the obligation, to use the winning submission.
  • GoGo squeeZ has the right to modify the winner's submission as necessary to meet production criteria.
Key Dates
  • Submit By: March 2, 2012 at 10:00 AM
  • Voting Starts: March 2, 2012 at 10:00 AM
  • Voting Ends: March 8, 2012 at 10:00 AM
  • Winner Announcement: March 16, 2012
All times are in Pacific Standard Time.