#coolabi #warriorcats #lens #augmentedreality

Design an immersive and playful Snap Lens inspired by Warrior Cats


Warriors is a series of fantasy novels that follows the adventures of wild cats in their forest and lake homes. The series follows the complex tales of over a thousand Warrior Cats characters, who are divided into six different Clans and territories. Coolabi (the brand owner) now wants to give fans the opportunity to immerse themselves in the fantasy through the magic of Augmented Reality.

You are one of a hand-picked group of AR and lens creators, selected to design an immersive and playful Snap Lens inspired by Warrior Cats.

Think of your lens design and submit a digital sketch or mock-up, either as a static piece of work, or a more detailed video. You don't need to submit a finished lens to this brief, just the lens design!

Note that there's a Creative Brief open globally at the same time with a similar creative ask, so please ensure you submit your lens design to this Private Brief. All participating creators will be compensated for completing the project, and 1 creator may have the opportunity to produce their design into a finished Snap Lens, with support and training from our AR Mentor.

  • Design a Snap Lens and submit a digital sketch or mock-up of your idea
  • Your lens design should be an immersive and playful experience that people want to share
  • Think outside the box about how to bring Warrior Cats to life. Maybe think about 'which Warrior Cats clan do you belong to?' or Warrior Cats face filters - let your creativity run wild!
  • Your lens could capture one of the following themes:
  • Be inspired by the minimalist graphic style used in the asset packs, but bring your own creative style to your lens! Just be sure to accurately capture each cat's unique colors and features
  • Please avoid the illustrative style used on the Warriors book covers, as Coolabi is not looking for lens designs in this creative style
  • You may include one, or multiple characters or clans in a single lens design. You may include a character and their clan in the same lens design, but please don't include clan icons for characters not in that clan

  • Take inspiration from the clan and character color palettes - you may expand on these with complementary colors
  • You may include the Warrior Cats logo in a subtle way if you wish
  • You may include text if you wish, but please only use American English, and use one of these free-to-use fonts
  • You may suggest sound effects to accompany your lens design if you wish. If you're submitting a digital sketch, just add the sound effect details to the 'Description' section of your submission
  • Your lens should be suitable for everyone, age 9+ to adult
  • The Warrior Cats brand should be subtle, but identifiable in your lens designs (e.g. integrate the character's clan badge into the experience)
  • Keep in mind that your lens design may be produced using Snap Lens Studio, and potentially adapted and produced for use on Instagram or Facebook
  • You may submit more than 1 lens design if you wish. Please note, the incentive amount will remain the same.
  • Submit your lens design as a digital sketch or mock-up as a JPEG, PNG or video. You do not need to submit a finished lens to this Creative Brief
  • One of the participating creators may be commissioned for an additional opportunity, to produce the lens in Snap Lens Studio with guidance from our AR Mentor during one week in June 2020. If commissioned for the additional opportunity, you will receive an additional incentive of £3,000
Lens Specification
When developing your lens design, keep in mind the capabilities and restrictions of a Snap Lens. If your lens is produced, it will need to adhere to these key points below:
  • The total project limit for a Snap Lens is 4MB
  • Think about compression if your lens is importing textures
  • Keep 3D assets below 10,000 triangles or 5,000 polygons
  • If you use 3D animation, these elements should be under 100 joints and be no longer than 10 seconds
  • You can include SFX or music in your lens design - these should be in MP3 format, mono, and be no longer than 15 seconds
You can read about how to build a Snap Lens here.

If commissioned to produce your lens design, the AR Mentor will provide all the support and guidance you need throughout the production process, so don't worry if you're not 100% sure about the above points!
Warriors is a series of fantasy novels for 8-13-year-olds that follow the adventures of wild cats in their forest and lake homes. The series follows the complex tales of over a thousand Warrior Cats characters, who are divided into six different Clans and territories.

Each with their own set of skills, the six groups - ThunderClan, ShadowClan, WindClan, RiverClan, StarClan and SkyClan - all follow the Warrior Code. The books often reveal tensions between the Clans, and the need for cats to call for guidance from StarClan, which is seen as all-knowing and sacred. It is home to the spirits of the ancestors of the living cats, where borders no longer exist, and the cats of all Clans live in peace.

Following themes of good vs. evil, forbidden love, death, friendship and acceptance, there are currently seven sub-series of Warrior Cats and several super editions and novellas.

All creators participating in this Private Brief will receive the following upon project completion:
  • Receive £250 each for submitting at least 1 lens design in response to the above brief
  • Potentially receive exposure for your work from Warrior Cats and TLNT sharing work on their social to a potential 1M Creators and 4M members
Additionally, 1 creator may be commissioned for an additional project, to develop their lens design into a finished Snap Lens, with the support and training from an AR Mentor (approved Facebook and Instagram Creator with vast brand experience).

During a one week in June 2020, the AR Mentor would guide the commissioned creator through the Snap Lens development process during a series of recorded online conference calls. Upon project completion, the finished lens would be made publicly available and commissioned creator will receive an additional £3,000 incentive.
  • The opportunity is open to creators only, who must be over the age of 18 years of age or age of majority in your jurisdiction of primary residence at the time of signing the Commission Agreement.
  • Submitted work may be featured on Coolabi social media channels throughout the project, and afterwards. You may be credited where work is shown.
  • Submissions will not be published on this Private Brief.
  • Submissions must include 1 lens design in line with the above brief and lens specification guidance. Your lens design must be submitted either as a digital sketch/mock-up or as a video. Within your submission, please include a description in English detailing your creative process and inspiration for the work.
  • Creators should retain their original artwork files in the highest quality possible. Lens designs must be submitted in JPEG/PNG or MP4 format, max size 10MB.
  • Creators may submit more than 1 lens design, but please do upload these as separate submissions. Note, the incentive agreed will remain the same regardless of the number of lens designs submitted.
  • All participating creators have signed a Commission Agreement to deliver the outlined work to Coolabi for the agreed compensation.
  • Submissions must be original artwork (meaning not using third party pre-existing copyright materials or stock content), excluding the assets provided in this brief.
  • Please read the ‘Things to Consider’ and 'Lens Specification' sections carefully.
  • Creators may be asked to modify their len design to fit production requirements.
  • Please note that submissions can be used for personal, non-commercial and portfolio use only.
  • Talenthouse and Coolabi reserve the right to not accept inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief and follow the guidelines
  • By participating, you may be offered an additional commission opportunity to produce 1 finished Snap Lens with the support of an AR Mentor. Talenthouse will source and provide the AR Mentor. Your lens design may be simplified during this process. If commissioned, you would need to be available to produce the finished lens between June 5, and 11, 2020, to attend a series of recorded online conference calls with the AR Mentor, and will be required to sign a Model Release Form, granting TLNT a worldwide, exclusive license in perpetuity into the recorded footage (including you and your voice). You may be referenced where the footage if used.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • No purchase necessary to enter or be selected.
Key Dates
  • Launch:
    May 11, 2020 at 12:00 PM
  • Submission Deadline:
    May 20, 2020 at 4:00 PM
  • Creators Selected:
    June 3, 2020 at 6:00 PM
All times are in London Local Time.