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Design an immersive and playful AR lens inspired by Warrior Cats

Creators Selected On
June 12, 2020

Warriors is a series of fantasy novels that follows the adventures of wild cats in their forest and lake homes. The series follows the complex tales of over a thousand Warrior Cats characters, who are divided into six different Clans and territories. Coolabi (the brand owner) now wants to give fans the opportunity to immerse themselves in the fantasy through the magic of Augmented Reality.

Design an immersive and playful lens inspired by Warrior Cats.

Whether you're a pro lens creator, 3D artist or digital illustrator looking to expand your lens skills, get involved! Think of your lens design and submit a digital sketch or mock-up. You don't need a finished lens to submit!

A minimum of 1 and up to 3 designs will be chosen by the Warrior Cats team. 1 Selected Creator may have the opportunity to produce their design into a finished lens, with support and training from our AR Mentor.

THINGS TO CONSIDER
  • Design a lens and submit a digital sketch or mock-up of your idea
  • Your lens design should be an immersive and playful experience that people want to share
  • Think outside the box about how to bring Warrior Cats to life. Maybe think about 'which Warrior Cats clan do you belong to?' or Warrior Cats face filters - let your creativity run wild!
  • Your lens could capture one of the following themes:
  • Be inspired by the minimalist graphic style used in the asset packs, but bring your own creative style to your lens! Just be sure to accurately capture each cat's unique colors and features
  • Please avoid the illustrative style used on the Warriors book covers, as Coolabi is not looking for lens designs in this creative style
  • You may include one, or multiple characters or clans in a single lens design. You may include a character and their clan in the same lens design, but please don't include clan icons for characters not in that clan


  • Take inspiration from the clan and character color palettes - you may expand on these with complementary colors
  • You may include the Warrior Cats logo in a subtle way if you wish
  • You may include text if you wish, but please only use American English, and use one of these free-to-use fonts
  • You may suggest sound effects to accompany your lens design if you wish. If you're submitting a digital sketch, just add the sound effect details to the 'Description' section of your submission
  • Your lens should be suitable for everyone, age 9+ to adult
  • The Warrior Cats brand should be subtle, but identifiable in your lens designs (e.g. integrate the character's clan badge into the experience)
  • Keep in mind that your lens design may be produced using Snap Lens Studio, and potentially adapted and produced for use on Instagram or Facebook
  • Submit your lens design digital sketch or mock-up as a JPEG, PNG or video. You do not need to submit a finished lens to this Creative Brief
  • If selected, you may be commissioned and have the opportunity to produce your lens in Snap Lens Studio with guidance from our AR Mentor during one week in June 2020. If commissioned, you will receive an additional incentive of £3,000
Lens Specification
When developing your lens design, keep in mind the capabilities and restrictions of a Snap Lens. If your lens is produced, it will need to adhere to these key points below:
  • The total project limit for a Snap Lens is 4MB
  • Think about compression if your lens is importing textures
  • Keep 3D assets below 10,000 triangles or 5,000 polygons
  • If you use 3D animation, these elements should be under 100 joints and be no longer than 10 seconds
  • You can include SFX or music in your lens design - these should be in MP3 format, mono, and be no longer than 15 seconds
You can read about how to build a Snap Lens here.

If commissioned to produce your lens design, the AR Mentor will provide all the support and guidance you need throughout the production process, so don't worry if you're not 100% sure about the above points!
ABOUT WARRIOR CATS
Warriors is a series of fantasy novels for 8-13-year-olds that follow the adventures of wild cats in their forest and lake homes. The series follows the complex tales of over a thousand Warrior Cats characters, who are divided into six different Clans and territories.

Each with their own set of skills, the six groups - ThunderClan, ShadowClan, WindClan, RiverClan, StarClan and SkyClan - all follow the Warrior Code. The books often reveal tensions between the Clans, and the need for cats to call for guidance from StarClan, which is seen as all-knowing and sacred. It is home to the spirits of the ancestors of the living cats, where borders no longer exist, and the cats of all Clans live in peace.

Following themes of good vs. evil, forbidden love, death, friendship and acceptance, there are currently seven sub-series of Warrior Cats and several super editions and novellas.

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THE INCENTIVE
A minimum of 1 and up to 3 lens designs will be chosen by Coolabi. The Selected Creators will:
  • Receive exposure for your work through Warrior Cats and TLNT sharing the work on their social to a potential 1M Creators and 4M members;
  • Receive £250 for each piece selected
Additionally, a Selected Creator may be commissioned to develop their lens design into a finished Snap Lens, with the support and training from an AR Mentor (approved Facebook and Instagram Creator with vast brand experience).

During a one week in June 2020, the AR Mentor would guide the commissioned creator through the Snap Lens development process during a series of recorded online conference calls. Upon project completion, the finished lens would be made publicly available and commissioned creator will receive an additional £3,000 incentive.
CREATIVE BRIEF GUIDELINES
  • Who is eligible: This opportunity is open globally and you need to be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of Coolabi and TLNT (Talenthouse, Ello and Zooppa) are not eligible to participate. Void where prohibited by law.
  • Limit 15 submissions per creator or teams.
  • Please note, that during the Submission Period, your submission may be featured on Coolabi social media channels with credit given to you.
  • Submissions will not be visible to the public until after the announcement.
  • All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by Coolabi in this brief. All rights in and to the material provided are reserved by Coolabi.
  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted as either static digital sketch in JPEG/PNG format, or as a video mock-up of lens design in MP4 format (10MB maximum file size). Please retain your original layered or source files in the highest quality possible. Only digital work should be submitted. No physically drawn lens designs please.
  • If you are selected you will have to supply your sketch or mock up work as the original files. Coolabi and/or the AR Mentor will require these.
  • Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
  • We advise you to carefully read the "Things To Consider" section above.
  • If you are not selected, you will retain ownership in the original portions of your work. However, by submitting you hereby grant Coolabi and affiliates (including, but not limited to Harper Collins) a worldwide, non-exclusive, limited, royalty-free license from Creative Brief launch, to 3 months from Selected Creator Announcement, to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly (Coolabi must credit the creator's full name).
  • If you are a 'Selected Creator', you will be required to grant a 2-year, worldwide, exclusive, digital license in the selected work to Coolabi for the incentives set forth above. Upon selection, you will be required to sign a Release Form and the Awardee Agreement. Coolabi may choose to produce the lens design and distribute it on social platforms during the term. Please note that submissions can be used by you for personal, non-commercial and portfolio (including owned social channels) use only.
  • If selected, you may be offered the opportunity to be commissioned to produce 1 finished Snap Lens with the support of an AR Mentor. Talenthouse will source and provide the AR Mentor. Your lens design may be simplified during this process.
  • If a Selected Creator is commissioned, they will need to be available to produce the finished lens between June 5, and 11, 2020, to attend a series of recorded online conference calls with the AR Mentor, and will be required to sign a Model Release Form, granting TLNT a worldwide, exclusive license in perpituity in to the recorded footage (inclusing you and your voice). You may be referenced where the footage if used.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • During the selection period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • No purchase necessary to enter or be selected.
HOW WILL COOLABI CHOOSE
Talenthouse will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria is based on Creativity (35%), Originality (30%) and Overall understanding of the theme (35%).
Key Dates
  • Launch:
    May 7, 2020 at 5:00 PM
  • Submission Deadline:
    May 20, 2020 at 5:00 PM
  • Creators Selected:
    June 12, 2020 at 6:00 PM
All times are in London Local Time.