#NowFeeling

Design music inspired artwork for Spotify

Winner Announced On
July 2, 2014
THE BRIEF
Music is a short cut to our emotions. And, music has always been part of our social experience. Spotify believes music helps people express how they’re #NowFeeling, and that discovering and sharing music with friends makes our connection to each other richer.

Spotify’s #NowFeeling campaign share’s people’s stories of connection with each other through music, enabled by Spotify.

Now Spotify is inviting all artists, designers and illustrators to submit artwork that best captures how music makes people feel and brings them together. These unique and original interpretations will be featured as part of an exclusive exhibition, to be held in London this Summer 2014
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Keep in mind that Spotify’s objective is to showcase playful - but honest - moments between people, and in doing so showcase how the platform enables discovery, sharing, and conversation through music. Spotify is looking to engage their audience of 18-24 year-olds for whom music plays an important role in developing their identity, navigating life, and connecting with people around them.

Your artwork should speak to this audience and remind them of how powerful music is: it moves, unites and inspires us.
how to enter
Sometimes a song or a playlist can help express how someone’s #NowFeeling better than words...

Submit your artwork interpretation in the 'Participate' tab and help us build stories that demonstrate and celebrate  #NowFeeling moments where music helps people engage with each other. Like two Boy George fans re-connecting through Karma Charmeleon, the more playful - but honest - the stories can be, the better. Watch the 3 films on the right to seem some #NowFeeling stories for inspiration and get started.

Photographs will not be accepted. Be sure to include a description with your submission and share a song or playlist that inspires you through a Spotify link.
Often the most personal stories are the most universal... the more honest your work can feel, the better. But don't forget to make people smile - it's MUSIC after all, and music makes us feel good. :) - Jackie Jantos, VP Creative and Brands Strategy, Spotify (Judge)
THE CAREER OPPORTUNITY
1 overall winner will receive:
  • $2,500
  • Exposure across Spotify social channels
  • Their work showcased as part of an exclusive event in London
  • A Spotify Premium Account for 12 months
  • The opportunity to feature in a Spotify paid media campaign and/or to have future work commissioned by Spotify
A minimum of 20 finalists will have their work showcased as part of an event – to be viewed by key senior figures within the creative, media and music industries.


THE COMMUNITY CHOICE
5 artists with the largest community support* will receive:
  • 12-month Spotify Premium account
  • Speaker system
  • Spotify goodies
*Spotify will select from the top 5% of the highest voted submissions

ABOUT SPOTIFY
Spotify lets you discover, search, and play millions of songs and playlists on your mobile, tablet, or desktop. Even better, Spotify lets you share the music you love with friends – through Spotify or through social networks like Twitter, Facebook, Blogs and Email.
Meet the Judges
ABOUT JACKIE JANTOS
Jackie joined Spotify in August, 2013 to lead creative and brand strategy. She'd previously spent 7 years at Coca-Cola, where she led strategic and creative development of global communications programs including “Open Happiness” – now in 207 markets. Jackie led Coke’s collaboration with Google for “Project Re:Brief” – awarded the mobile grand prix at Cannes Lions Festival of Creativity in 2012, and 2013's 9-lion awarded “Small World Machines” – a special brand experience connecting people of India and Pakistan. Prior to Coke, Jackie spent 7 years at Ogilvy in various creative, account, and business development roles. She is a student and believer in the power of positive psychology, human collaboration, and global brands. She holds a BS/Marketing from U Maryland and recently moved home to New York from Atlanta with her wonderful partner, Scott.

"Often the most personal stories are the most universal... the more honest your work can feel, the better. But don't forget to make people smile - it's MUSIC after all, and music makes us feel good. :)"
ABOUT CHRISTIAN WILSSON

"Director of Design, Communications at Spotify.

Former ad man and designer of virtual(doll) worlds.

Father of 3.

My favorite color is blue."


Advice:

  1. Remove all clutter and keep it simple. 
  2. It's all about the details, so make sure to spend a large chunk of time on polishing them.
  3. Don't let technology get in the way."
ABOUT ANDY FOWLER

Andy is the founder and Executive Creative Director of independent, London ad agency Brothers and Sisters. His clients include Sky Sports, Sony Playstation, Vue Cinemas and Center Parcs. He has won all the major creative advertising awards in the past few years including D+AD yellow pencils, Cannes Lions and Webbys.

His advice to those entering is to be original. "If you think lots of other people might have the same idea, think of something else. Write five different ideas and pick the best one. The more ideas you have, the more chance you'll come up with a stroke of genius. Good luck!"

ABOUT WILL HUDSON
Will Hudson is the founder and director of It's Nice That, a London based publishing platform focused on championing creativity across the art and design world. It's Nice That do this by publishing work online, through their magazine and programme of events.

Will is also co-founder and director of INT Works. The independent studio are all about understanding brands to deliver creative solutions with meaningful results. Clients include Nike, Channel 4 and MTV.

Wills advice:

"I'll be looking for something original and exciting that responds to the brief but doesn't just bounce back the ideas contained within it. There is so much scope within this idea of our personal connections to music; I can't wait to see people take it in some really creative directions." 


CREATIVE INVITE GUIDELINES
  • This opportunity is open to global residents.
  • Artists should retain their original artwork files (in 300dpi) but designs must be submitted in JPEG or PNG, max size 5MB.
  • All entries must be original artwork (meaning not using third party pre-existing copyright materials) - photographs will not be accepted.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • The host may use the work of the selected artist as set out within the Creative Invite official rules. The host may use all submitted works in context of this Creative Invite. All artists retain ownership of their work unless specially requested by the host to sign over, specific terms of which can be agreed between the host and the artist.
  • Artists must include a description about their submission and about themselves with a link to their Talenthouse profile.
  • All submissions will feature as part of a global gallery with public voting on Facebook and Twitter.
  • Talenthouse reserves the right to disqualify artists who we believe are cheating the voting system as this is against the spirit of the Creative Invite.
  • Inappropriate, offensive, harmful or submissions that do not fit the brief will be removed.
  • No purchase necessary to enter.
Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here
HOW SPOTIFY WILL CHOOSE
Spotify together with guest judge Jackie Jantos will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The community 
can support their favorite submissions through social voting via Facebook and Twitter. The host will also select five artists from the top 5% of the highest voted submissions.
Key Dates
  • Submit By: June 16, 2014 at 10:00 AM
  • Voting Starts: June 16, 2014 at 10:00 AM
  • Voting Ends: June 23, 2014 at 10:00 AM
  • Winner Announcement: July 2, 2014