Design packaging for Always Dailies Discreet

Winner Announced On
October 9, 2013

Always Dailies Discreet are challenging designers throughout the UK to create new packaging designs. The Always brand wants to help women to live their life to the fullest and now they are giving you the chance to have your work sold in stores throughout the UK.

Always women love beautiful, feminine discreet design and don’t want to feel self conscious about placing this product on show. You can take inspiration from anywhere, we want to delight our Always fans!

We're looking for designs that will stand out on shelf and something that all women will be proud to place in their bathroom. Make it fun, stylish and don't forget to tell us about the inspiration around your design!

The Always logo should not be incorporated into your design.

Always Dailies Discreet pantyliners were launched in early 2013 and are designed to be used as part of a woman’s morning beauty routine so she can enjoy that fresh underwear feeling all day long. Our thinnest daily pantyliner, it’s so flexible it adapts to all body movements: so women can forget they’re wearing it!
  • One winner will work with the Always product design team and see their design on shelf in stores across the UK in 2014.
  • £1,500 bursary towards their creative work
  • Their winning design featured across 'Beauty Recommended' official online channels

Two runners up will also receive:

  • £750 bursary towards their creative work
  • Their winning design featured across 'Beauty Recommended' official online channel
"With so many great designs we found it difficult to decide on the winners! The finalists & winning design were chosen because we felt the designers really embraced the challenge and created packaging designs which are discreet, but also beautiful & interesting – we felt our consumers would be happy to put any of these in their bathrooms!”

- The Always Dailies Marketing Team

We respect the opinion of the public and the highest voted will certainly catch our eye. One highest voted designer will receive:

  • A financial bursary of up to £500, tailored specifically to your needs as an artist and designed to help propel your career
  • Their winning design featured across 'Beauty Recommended' official online channels
  • Participants must be residents of the UK. If you are not from the UK you understand that you are not eligible for prizing
  • Include an explanation of your work in the summary box
  • Must use the template provided
  • Designs must be submitted as a JPG or PNG 5GB Max in a RGB colourscale format
  • Designs must not incorporate the Always logo
  • Please retain a high res version of your submission if selected you will be required to provide high res files which will be worked with by Always' design team to create the final product
  • Please leave up to date contact details
  • Talenthouse reserves the right to disqualify participants who we believe are cheating the voting system as this is against the spirit of the Creative Invite
  • All submissions will be featured in digital galleries to promote your entry via public voting on Facebook and Twitter. Voting will give you additional exposure and recognition for your work as well as new fans and supporters. Always will select the overall winners. The highest voted entry also receives a prize
  • Inappropriate, offensive, harmful or submissions that do not fit the brief will be removed
  • No purchase is necessary to enter
  • Always reserve the right to make modifications to the winning designs
  • Designs must be original (meaning not using third party pre-existing copyright materials)
Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here
Always will select from all qualified submissions with special consideration for the top voted entries. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Key Dates
  • Submit By: August 23, 2013 at 10:00 AM
  • Voting Starts: August 23, 2013 at 10:00 AM
  • Voting Ends: September 2, 2013 at 10:00 AM
  • Winner Announcement: October 9, 2013
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