Design for adidas eyewear
adidas eyewear are inviting artists, designers and creators around the world to customise a pair of 'Original's' sunglasses using the provided template(s). Three winning iconic designs, as judged by the adidas Original's design team, will be considered for global production in 2013.
The eyewear model in this creative challenge already exists in the adidas Original's collection and is called the Santiago. The current Santiago range uses simple eye-catching prints to give the sunglasses a 70’s look and feel. The distinctive keyhole nose bridge can either create a more heritage look but can also be highlighted in a different way to make the frame look more contemporary. The Santiago continues to attract attention from artists all around the world as it possesses a unique shape and design exemplifying its subtle difference.
Here you can check out and buy the adidas Originals collection.
The design team of adidas eyewear will choose three winners. The winners may have the chance to work closely with the design team to finalize their designs if selected to go into global production. In addition, each winner will receive:
One highly commended designer will receive:
The designer with the highest number of public votes will receive: