Design for adidas eyewear

Winner Announced On
September 5, 2012

adidas eyewear are inviting artists, designers and creators around the world to customise a pair of 'Original's' sunglasses using the provided template(s). Three winning iconic designs, as judged by the adidas Original's design team, will be considered for global production in 2013.

The eyewear model in this creative challenge already exists in the adidas Original's collection and is called the Santiago. The current Santiago range uses simple eye-catching prints to give the sunglasses a 70’s look and feel. The distinctive keyhole nose bridge can either create a more heritage look but can also be highlighted in a different way to make the frame look more contemporary. The Santiago continues to attract attention from artists all around the world as it possesses a unique shape and design exemplifying its subtle difference.

Here you can check out and buy the adidas Originals collection.

The adidas Originals sunglasses collection is a true statement to design inspirations from all around the world across many iconic cities. The people in these cities reflect the heritage and lifestyle that is true of the adidas originals trefoil everyday. The mix of iconic styles across the adidas Originals eyewear range are both retro and contemporary, which offers you the chance to be a real individual.
adidas Originals the iconic sportswear brand for the street. It is born in sport heritage, but lives in contemporary lifestyles and strives to inspire all in their everyday lives. Marked by the Trefoil, adidasOriginals brings adidasheritage from the past into the now, playing on its ability to stay relevant for all walks of life regardless of time, place, style and passions.

The design team of adidas eyewear will choose three winners. The winners may have the chance to work closely with the design team to finalize their designs if selected to go into global production. In addition, each winner will receive:

  • Exposure across adidas eyewear's website and social media channels
  • $3000

One highly commended designer will receive:

  • Exposure across adidas eyewear's website and social media channels
  • $500

The designer with the highest number of public votes will receive:

  • Exposure on adidas eyewear's website and social media channels
  • $500
  • Designers MUST use the provided 2D template entitled 'Eyewear Front - Arms Left and Arms Right 2D'
  • In addition to the 2D template, participants MAY also use the provided 3D template entitled 'Eyewear 3D'
  • Designers MUST use the provided adidas logo
  • If participants complete BOTH templates (2D & 3D) they must submit the two templates in one JPG or PNG file
  • The winning designs may be modified to accommodate production requirements
  • Participants must retain their original artwork should they be chosen as a winner
  • Designs must be original (meaning not using third party pre-existing copyright materials)
adidas eyewear will select from all qualified submissions. A qualified submission is one which meets all Terms & Conditions, Guidelines and Official Rules.
Key Dates
  • Submit By: August 2, 2012 at 9:00 PM
  • Voting Starts: August 2, 2012 at 9:00 PM
  • Voting Ends: August 9, 2012 at 9:00 PM
  • Winner Announcement: September 5, 2012
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