Absolut is famous around the world for its clean, natural taste, and its iconic Vodka bottle, inspired by an 18th century medicine bottle found in an antique store in Stockholm. This year Absolut continues to channel their mission to create a more open world, and love of creative expression by launching a range of Limited Edition premium paper bags across seven markets. The iconic bottle sits inside the paper bag covered in unique artwork that is relevant to the city where it is being sold.
Absolut invites illustrators & designers from around the world to submit a premium paper bag design, inspired by the iconic landscape, rich heritage and vibrant culture of one of seven cities listed below.
Each design should capture one of the following cities: Singapore, Bangkok, Kuala Lumpur, Istanbul, Brisbane, Auckland or Dubai. Examples of city landscapes, heritage and culture could include the bustling street food culture in Bangkok, the vibrant nightlife of Brisbane, or the urban metropolis of Kuala Lumpur. Absolut is looking for vibrant, bold, colourful and unique designs that will be eye-catching on-shelf and truly capture the city they represent. Please do not mix the cities together.
Artists should use the paper bag template,
downloadable here. Before starting on their design, artists should read the ‘Submission Guidelines’ section below.
A minimum of two (2), and up to seven (7) pieces of work will be selected. Each design will be awarded £3,000 and potentially be produced and sold in the airport of the city it represents, and potentially be promoted through Absolut's social channels. Absolut is looking for a design for each city.