Design an alternative digital summer catalogue cover for Boden

Creators Selected On
March 11, 2016
UK fashion retailer Boden invites artists from around the world to challenge the standard catalogue look and create a completely original alternative digital front cover that celebrates the summer season!

Things to consider:
  • This catalogue must include the tagline: "Your summer starts here"
  • Cover dimensions - h: 19.5 cm x w: 14.7cm x d: 0.6cm
  • Submissions can be original illustration, graphic design or mixed-media, judges are not looking for just straight photography submissions
  • Submissions must include the Boden logo and incorporate at least one of the print patterns found in the Creative Pack
  • Artists should use this color palette as a base and can find further inspiration in this mood board
  • Judges are looking for striking imagery that stands out against other fashion retailer catalogues and captivates audiences
One Selected Artist will receive £1,000 and have their work used as the official alternative digital cover for the 2016 Summer Catalogue, which will be shared across Boden's social media channels. Their design may also potentially be used for the official cover for the print catalogue!
about Boden
Boden is a British clothing retailer that sells its merchandise primarily online and by catalogue to several countries worldwide. Founded by Johnnie Boden in 1991, the brand started off as a menswear retailer, before expanding to include both womenswear and children's clothes as part of their portfolio. In 2015, Boden announced plans to open a number of physical stores in the UK.

the career opportunity
One Artist, as selected by Boden, will:
  • Have their work used as the official alternative digital cover for the 2016 Summer Catalogue, showcased across Boden's key social channels
  • Have their design potentially used for the official Boden print catalogue cover for Summer 2016
  • Receive £1,000
Meet the judges
Penny Herriman

Global Brand Director

‘Boden is a wonderfully ambitious and creative business; a British success story that has exported its success and subsequently generates more than half its sales outside the UK’

Penny is an advertising guru, having worked in the advertising industry for twenty years. She joined Boden in September 2013, with the remit of building on the brand’s heritage to deliver sustainability and growth, while at the same time moving its image and offering forward for new audiences. Responsible for all aspects of the brand, Penny quickly took to the task in hand, helping to hone a refreshing new voice and look in Creative Services.

Johnnie Boden


‘I’m as ambitious now as I was when I started the business almost 25 years ago’

Johnnie spent much of his teens hunting down vintage tweed overcoats and Converse high-tops in Portobello Road, and cut his teeth as Men’s Fashion Editor of Harpers & Queen’s teenage edition in August 1977. Almost fifteen years later, miserable with his city job, and with the support of his wife Sophie, Johnnie set up Boden; with the aim of creating a brand that gave customers in the UK – and later, beyond – what they wanted: accessible, beautifully made, original products with a witty British edge.

Matt Hilgeman
Product Director

Matt joined Boden from American Eagle Outfitters where he had been Vice President/GMM since 2013 and was responsible for the brand’s launch in the UK at the end of last year. He previously worked for Reitmans (Canada), Group Dynamite, Levi Strauss & Co and Abercrombie & Fitch.

Matthew joined Boden as Product Director in June 2015 and is responsible for all Boden product areas of womenswear, menswear, Mini Boden and the sourcing/supply chain.
Creative Invite Guidelines
  • This opportunity is open globally to those who are at least 18 years of age at the time of entry. Void where prohibited by law.
  • All submissions must be original artwork (meaning not using third party pre-existing copyright materials except for the assets provided by Boden). All rights in and to the assets provided are reserved by Boden and can only be used for this Creative Invite.
  • Artists should retain their original artwork files (in 300dpi) but designs must be submitted in JPEG or PNG, max size 10MB.
  • The catalogue cover must include the tagline: "Your summer starts here", and the dimensions of the cover will be - h: 19.5 cm x w: 14.7cm x d: 0.6cm. Artists should consider the provided color palette and explore the mood board. See the brief for more detailed information.
  • Artists must include the Boden logo and at least one of the prints in their submissions, which can be found in the Creative Pack.
  • No straight photography please (collages, mixed photography, etc. are allowed.)
  • The selected submission may be modified with the artist's permission.
  • Artists that are not selected will retain ownership of their work, however Boden will have the right to promote submissions on their channels in connection with this Creative Invite. All artists will be credited accordingly.
  • The Selected Artist grants Boden a worldwide, exclusive, royalty-free, perpetual license to use their submitted work as cover for the 2016 summer catalogue. The Selected Artist will be required to sign a license agreement.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • The Selected Artist must respond to Talenthouse within 2 days of receiving the notification email or else will forfeit all incentives.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief or guidelines.
  • No purchase necessary to enter.
How Boden will choose
The Judges will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Key Dates
  • Launch:
    February 5, 2016 at 11:00 AM
  • Submission Deadline:
    March 3, 2016 at 10:00 AM
  • Selection Period Starts:
    March 3, 2016 at 10:00 AM
  • Creators Selected:
    March 11, 2016 at 10:00 AM
All times are in Pacific Time.