Design the new official logo for Velvet Hammer

Creators Selected On
July 24, 2015
Velvet Hammer invites artists, designers and illustrators from across the globe to re-design their official logo, using the current logo as a starting point (see below). Velvet Hammer is looking for a sophisticated, agency-like logo.

You can draw inspiration from their diverse roster of artists (AFI, System Of A Down, Deftones, Alice In Chains, Code Orange, Night Riots, Scars On Broadway, Jessica Jarrell, XTRMST and others) and the overall aesthetic of their website. On the site, you can see photos of the interior of their offices, which are great for inspiration as well.

One Selected Artist will receive $1,000 and the chance to have their logo design used across Velvet Hammer's official marketing materials.
about velvet hammer
Velvet Hammer Music and Management Group has created a modern-day standard for independent music companies. This innovative and dedicated outfit handles all of the multifaceted components of its clients’ careers including A&R, production, marketing and branding. By managing all aspects of artists’ careers, Velvet Hammer is able to effectively grow its clients’ profiles from the inside out and properly position them for long term success. This is the Velvet Hammer philosophy.

the career opportunity
One artist, as selected by Velvet Hammer and their judges, will:
  • Receive $1,000
  • Have their logo potentially used as Velvet Hammer's official identity on all press and marketing materials
meet the judges
david Benveniste
David "Beno" Benveniste is the Founder/CEO and has created a modern-day standard for independent music companies in Velvet Hammer Music And Management Group. He began a career in the music industry after developing the band System of a Down. He also created the marketing company Streetwise Concepts and Culture, a fan volunteer network that assembled over the Internet for grassroots promotion, tapping into the power of youth marketing, and is an avid art collector and residential home designer.
jordyn reese
Jordyn handles all aspects of digital marketing, social media and strategic partnerships at Velvet Hammer Music and Management Group.
creative invite guidelines
  • This opportunity is open globally to those who are at least 18 years of age at the time of entry. Void where prohibited.
  • All submissions must be original artwork (meaning not using third party pre-existing copyright materials).
  • Artists can choose to include the entire 'Velvet Hammer' name within their submissions or just the initials.
  • Artists are invited to use the current logo as inspiration. Please note that the selected design may be modified to fit production requirements.
  • Artists that are not selected will retain ownership of their work, however Velvet Hammer has marketing rights to promote work on their channels in connection with this Creative Invite. All artists will be credited accordingly.
  • The copyright for the selected submission shall be owned by Velvet Hammer for global usage. The Selected Artist will be required to sign a copyright assignment form.
  • Artists should retain their original artwork files (in 300dpi) but designs must be submitted in JPEG or PNG, max size 5MB.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • Inappropriate, offensive and harmful submissions, as well as submissions that do not fit the brief and follow the guidelines will be removed.
  • No purchase necessary to enter.
how velvet hammer will choose
Velvet Hammer and their panel of judges will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Key Dates
  • Launch:
    June 26, 2015 at 10:00 AM
  • Submission Deadline:
    July 17, 2015 at 10:00 AM
  • Selection Period Starts:
    July 17, 2015 at 10:00 AM
  • Creators Selected:
    July 24, 2015 at 10:00 AM
All times are in Pacific Time.
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