believes that every day is filled with possibilities. As a brand they toast the moments of progress, big and small, that inspire us to move forward every day. As humans, we are constantly inspired by our experiences and what we see around us. We are lucky to be living in Europe, a part of the world so diverse with a different culture behind every border. A beautiful blend of rich heritage and modern features. That’s what makes us great and inspires us as we progress through life.
Johnnie Walker invites illustrators & designers from around the world to submit a bottle design that pays homage to the rich heritage of Europe, and showcases it's vibrant cultural moments.
Johnnie Walker is looking for creative interpretations of defining elements from across the European region, brought together in one design which showcase the culture and key elements of the region in a way which is relevant to all it's inhabitents.
Examples of defining cultural moments and elements of cultures could be the fall of the Berlin Wall in Germany, the beautiful mountain range of central Europe, Flamenco dancers from Spain, the windmills from the Netherlands, the architecture of Eastern Europe, or the amazing alfresco food culture. Johnnie Walker wants to see a representation of the most inspiring and unmistakingly European cultural expressions across the continent, and they're looking to see visual reference to Spain, United Kingdom, Germany, Greece, the Netherlands and Poland to be included in the design, and additional countries could be represented if relevant.
Artists should use the bottle template, which can be downloaded here
. A blank bottle image may also be carefully used for in-situe mock ups, downloadable here
. Before starting on their design, artists should read the 'Submission Guidelines' section below.
One Selected Artist will receive £4,000 and have the opportunity for their design to be produced and showcased across limited edition Johnnie Walker Blue Label bottles sold in retail stores across Europe, and potentially receive exposure through Johnnie Walker's social channels.