In 2020 Johnnie Walker will be celebrating its 200 year anniversary. From the very beginning Johnnie Walker has believed that progress is a journey best walked together. From the four corners of Scotland to the four corners of the world, it’s a brand with one name on the bottle, but thousands more behind it.Johnnie Walker is looking for artists around the world to create box packaging for their 200 year anniversary Limited Edition range, taking inspiration from three key vintage advertising styles from the brand’s past. The design should take direct cue from the design styles from the brands history, but with a modern twist to it, catching the eye of the brand’s young, creative audience.
Artists should choose one of three style themes for their design, and use the Striding Man
for that style. Artists should use the box templates provided below, and may create a mock-up image if they would like. Before starting on their design, artists should read the 'Design Guide'
and ‘Things to Consider’ section below.
A minimum of 2, and up to 4 designs will be selected and potentially be produced into a range of Limited Edition Johnnie Walker products and sold around the world. The Selected Artists will receive £4,000 for each design selected.