- Launch: July 7, 2020 at 12:00 PM
- Submission Deadline: August 3, 2020 at 10:00 AM
- Creators Selected: August 18, 2020 at 10:00 AM
All times are in Pacific Time.
#Universal #MickeyGuyton
Create vibrant videos for Mickey Guyton
Country music singer, Mickey Guyton, is set to release a new album with Universal Music Group Nashville in the summer of 2020! Included in her new album is the hit single, "What Are You Gonna Tell Her?
Mickey released the song “What Are You Gonna Tell Her?” so girls and women will find the strength, hope, and love to continue to be strong and follow their truth. Her hope for the song is, “if my message can reach one person who doesn’t feel that they have the support and gives them the inspiration to reach for their dreams, that is my greatest wish”.
Create inspiring videos that capture your interpretation of Mickey Guyton's new song, "What Are You Gonna Tell Her?"
1 Selected Creator will be chosen and will receive $4,000 for their work. 2 Finalists will be chosen and receive $3,000 for their works.
This opportunity is open globally (except for citizens, nationals, or legal residents of Brazil, Crimea, Cuba, Iran, North Korea, Sudan, and Syria) to those who are at least 18 years of age and the age of majority at the time of entry.
About Mickey Guyton
Mickey Guyton was born in Arlington, Texas and began singing in church at a young age. She was drawn to a variety of artists with big voices including Dolly Parton, Cece Winans, Whitney Houston and LeAnn Rimes. In 2015 she released her self-titled EP featuring her debut single “Better Than You Left Me,” which she co-wrote with Jennifer Hanson, Jenn Schott and Nathan Chapman. The following year she was nominated for her for first Academy of Country Music Award for New Female Vocalist. Mickey has been focused on her songwriting the last few years and will release an album this summer. The album will include the honest and unapologetic “What Are You Gonna Tell Her?”, which she co-wrote with Karen Kosowski, Victoria Banks and Emma-Lee.
Check out this LA Times News Article about Mickey Guyton as well!
Facebook • Twitter • Instagram
Check out this LA Times News Article about Mickey Guyton as well!
Facebook • Twitter • Instagram
Things to Consider
- Create an uplifting and inspirational video or piece of moving artwork, that captures your reaction to and/or interpretation of Mickey's song
- Your video should be encouraging and show us how the message inspires you
- You could create a video of you, a lyric video, or even an animation of the song's message
- Your video should only use the song, "What Are You Gonna Tell Her"
- Your video should be a maximum length of 30 seconds
- Your video should be a minimum 72dpi (ideally 150dpi), and any frame size or orientation, but may be used on social media so keep this in mind
- If real people are included or visually interpreted in your video, please make sure you get their permission and they sign a Model Release Form. Please upload the signed document in your submission
- Download the official lyrics and other visual inspiration from this asset pack
an interview with mickey guyton
Talenthouse interviewed Mickey about her creative inspiration, her love for songwriting, and what these lyrics mean to her! Check out the full interview here.
The incentives
1 Selected Creator will be chosen by Universal, and will:
- Potentially receive exposure for their work across Mickey Guyton's digital, social and marketing channels
- Receive $4,000 for the selected work
- Potentially receive exposure for their work across Mickey Guyton's digital, social and marketing channels
- Receive $3,000 for each piece selected
Creative Brief Guidelines
- NO PURCHASE NECESSARY TO ENTER OR WIN.
- Who is eligible: This opportunity is open globally (except for citizens, nationals, or legal residents of Brazil, Crimea, Cuba, Iran, North Korea, Sudan, and Syria) to those who are at least 18 years of age and the age of majority at the time of entry. Void where prohibited by law. Employees and their immediate family and household members of Universal Music and TLNT (Talenthouse, Ello and Zooppa) are not eligible to participate.
- Multiple submissions (up to 10) and creator teams are allowed.
- Submissions will not be visible to the public until after the Selected Creator Announcement.
- Please note, that during the Submission Period, your submission may be featured on Mickey Guyton's social media channels with credit given to you.
- All submissions must be original artwork (meaning not using third party pre-existing copyright and/or stock materials, excluding the song lyrics and title stated in the brief). Please no photography or static artwork.
- Feel free to post your video on social media or include within your portfolio, please just be sure you post your video without music.
- How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in MP4 format (10MB maximum file size), RGB colour, minimum 72dpi (or 150dpi). Please retain your original video files in the highest quality possible.
- If you are the ‘Selected Creator,' you will be required to assign a worldwide, exclusive, royalty-free license in and to the selected work to Universal Music Group Nashville (and licensees) for the specified incentives.
- If you are a ‘Finalist,' you will be required to assign a worldwide, exclusive, royalty-free license in and to the selected work to Universal Music Group Nashville (and licensees) for the specified incentives.
- You are allowed to use your artwork in your personal portfolios, but please do not include the music of Mickey Guyton.
- Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio (including owned social channels) use only.
- The Selected Creators may be asked to modify their design up to 2 rounds of minor edits so their work fits production requirements.
- Any ownership in the work is subject to and restricted by Universal Music Group Nashvilles' underlying rights in the Mickey Guyton IP and creators may make only personal use (e.g. portfolio purposes) of the submissions without express written consent from Universal Music Group Nashville; in no event, may a creator obtain a fee, royalty, advertising revenue, or any other payment in exchange for the submission, other than those Selected Creators who receive an incentive from Sponsor.
- Creators must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
- During the selection period, Talenthouse will reach out to those being shortlisted. Creators must respond to Talenthouse within forty-eight (48) hours or else the creator will forfeit all incentives. For the verification, the creator will be asked to provide the original files of your work and a scan of your ID.
- Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief and follow the guidelines or Official Rules (see below).
- Sponsor: TLNT Group LLC.
how Universal will choose
Universal Music Group Nashville will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions and Official Rules.
Creators will be selected from among all eligible submissions received on the basis of: substance; creativity; and originality, each of which will be given equal weight.
Creators will be selected from among all eligible submissions received on the basis of: substance; creativity; and originality, each of which will be given equal weight.
Key Dates