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Open Only to Creators in the United States

Create Unique Letterform Artwork Inspired by the Upcoming Biopic RESPECT

Creators Selected On
August 11, 2021
Update:

Hi everyone, we encourage you to submit designs for all of the letters in the word RESPECT. We would love to see more designs for all the letters. - Talenthouse, Last updated as of July 20, 2021.

R-E-S-P-E-C-T. In 1967, the incomparable Aretha Franklin spelled out a powerful message that could no longer be ignored. In 2021, Jennifer Hudson will honor Franklin by embodying her life and echoing her message once again in the upcoming film, RESPECT, in theaters on August 13th. These letters were once used to unite underrepresented voices around the world. Even today, it’s important to remember that respect is universally valued, but individually interpreted. In order to celebrate the power of our individuality, United Artists Releasing is asking what RESPECT means to you.

Choosing a letter from R-E-S-P-E-C-T as your base, create a work of art that demands respect and brings it to life by highlighting what its unique meaning is to you, as an individual. The letter you choose will serve as the backdrop, base or negative space of your art.

We encourage you to be creative in how you choose to feature your chosen letter in your artwork, and we hope to see submissions that respect the inspirational, unique, and PROUD diversity of the artistic community!

The judges are looking for artwork inspired by the key themes mentioned below for each letter in R-E-S-P-E-C-T. Seven (7) pieces of artwork, will be chosen as Selected Creators and will receive $2,000 each. Selected artwork will potentially be featured in the film's marketing campaign, including social accounts, print materials, and merchandise.

Please note, this Creative Brief is open only to individuals who are at least eighteen (18) years of age and the age of majority in their jurisdiction of primary residence and who are legal residents of the 50 United States or the District of Columbia at the time of submission. The age of majority is 19 in Alabama and Nebraska; 21 in Mississippi.

THINGS TO CONSIDER
  • Please reference the following key themes in your artwork: Individuality, Equity, Equality, Expression, Soul, Respect

  • Your work should appeal to diverse audiences, with a specific focus on underrepresented communities, voices, and values

  • Do NOT include the likeness or any imagery of Aretha Franklin

    • You may include the likeness of Jennifer Hudson only insofar as she portrays Aretha Franklin in the upcoming film

    • Please note, all use of talent likeness within submitted pieces will be subject to talent/filmmaker approval prior to Selected Creators being chosen
  • Do use the provided LETTERFORM 1x1 TEMPLATE to create your work
      • Please include the "TT" layer (title treatment, date, and copyright line) in your final artwork
      • Your artwork should be a digital illustration with a 1:1 (1080px x 1080px) aspect ratio at a minimum of 300 dpi, maximum file size 10MB

      • You are free to use your own color palette
  • You can submit up to 10 times (as long as each submission is distinct from your other submission), so feel free to show us a range of your artwork
THINGS TO AVOID

    • We kindly ask that you do not share the artwork you submit to this brief on your social channels or anywhere online until after the Selected Creator announcement.
    • Your design must be original artwork. It should not include any reference to religious symbols, political symbols, or monuments; allude to alcohol drinking scenarios or dangerous situations, or include images of real people (though you can draw people if you wish). There must be no nudity or pornography, curse words or vulgarities, no other trademarks or other logos of any kind – no copyrighted text or others’ owned artwork. Your artwork should not include any recognizable brands and companies associated with Aretha Franklin.

    • Reference imagery should only be used for inspiration, and not used directly in your work. You may be required to provide details on where you have drawn inspiration from.
INSPIRATION
To help you get started on your creative process, here are some ideas for words inspired by R-E-S-P-E-C-T:
  • “R” - Letterform typography with rainbow designs celebrating Pride
  • “E” - For “enterprising” or “endeavors” - Consider portraying your achievements and/or movements that deserve recognition and respect against the backdrop of the letter “E”!
  • “S” - “Sisterhood” - Illustration of women uplifting each other in the shape of an S to represent Solidarity
  • “P” - “Passion” - Consider portraying how your passions are aligned with one of the key themes above against the backdrop of the letter “P”
  • “C” - “Community” - An illustration of the diverse people popping out of the C to represent Community
  • “T” - “Thankful” - What/who are you thankful for and why against the backdrop of the letter “T”
The possibilities are truly endless and limited only by your own imagination! Feel free to use the above ideas as a basis for your own work or the attached "R-E-S-P-E-C-T" inspiration doc, but don’t be afraid to think outside the box as well!

ABOUT RESPECT

Following the rise of Aretha Franklin’s career from a child singing in her father’s church’s choir to her international superstardom, RESPECT is the remarkable true story of Franklin’s journey to find her voice. Starring Jennifer Hudson as Aretha Franklin, Forest Whitaker, Marlon Wayans, Audra McDonald, Marc Maron, Tituss Burgess, Saycon Sengbloh, Hailey Kilgore, Heather Headley, Skye Dakota Turner, Tate Donovan, and Mary J. Blige.


WEBSITE | FACEBOOK | INSTAGRAM | TWITTER
INCENTIVES

A minimum of seven (7) pieces of artwork will be chosen by United Artists Releasing as Selected Creators. Each will:

  • Potentially have their work used across the film’s social, digital, and wider marketing channels

  • Receive $2,000 for each piece selected


CREATIVE BRIEF GUIDELINES
  • Artists are asked to not post on their private social channels (Instagram, Facebook, Twitter, etc.) until after the announcement date so that United Artists Releasing can share first.

  • NO PURCHASE NECESSARY TO ENTER OR WIN. AN INTERNET CONNECTION IS REQUIRED.

  • Who is eligible: This opportunity is open to individuals who are at least 18 years of age or the age of majority in your jurisdiction of primary residence and who are legal residents of the 50 United States or the District of Columbia at the time of submission. The age of majority is 19 in Alabama and Nebraska; 21 in Mississippi. Employees and their immediate family and household members of TLNT (Talenthouse, Ello and Zooppa) are not eligible to participate. Void where prohibited by law.

  • Each artist or team may submit up to 10 submissions.

  • Submissions will not be shown (and cannot be shared on social media) until after the Selected Creator Announcement.

  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in JPEG or PNG, max. size 10 MB. Please retain your original layered AI or PSD files in the highest quality possible. Only static digital work. Please, no photography or video.

  • All submissions must be original artwork which is not inspired by or based on third-party artwork (and may not contain third-party materials or intellectual property and/or stock materials, and must be free-and-clear of any and all third-party rights). Please, no photography or video.

  • Artists may include RESPECT's title treatment logo in their artwork. All rights in and to the characters, title treatment logo, and material provided are reserved by United Artists Releasing.

  • Selected Artists may be asked to modify their work to fit production requirements.
  • Selected Artists (defined in Official Rules) shall assign to United Artists Releasing and their licensees and assigns all rights, title, and interest in and to the Selected Artists’ submitted artwork. Selected Artists will be required to sign a License Agreement.

  • The Non-Selected artists retain the copyright as to the original elements only in their work, subject to United Artists Releasing's intellectual property rights to the motion picture elements. By entering the Creative Invite, each artist grants to United Artists Releasing a worldwide, unrestricted, non-exclusive, royalty-free license for one (1) year to use the submitted work across United Artists Releasing's various marketing platforms in association with the advertising, marketing, and promotion of RESPECT including without limitation, television, digital and marketing channels, printed materials and merchandise. United Artists Releasing will use commercially reasonable efforts to provide all artists with credit for their work.

  • Artist’s copyright in the work is subject to and restricted by United Artists Releasing's underlying rights in RESPECT IP defined in the Official Rules, and entrants may make only personal non-commercial use (e.g. portfolio purposes) of the submissions without express written consent from United Artists Releasing. In no event, may an entrant obtain a fee, royalty, advertising revenue, or any other payment for the art created pursuant to this Creative Invite.

  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.

  • Selected Artists must respond to Talenthouse within two (2) days of receiving the notification email and must timely complete all requested paperwork or else will forfeit all incentives.

  • Talenthouse reserves the right to remove inappropriate, offensive, and harmful submissions as well as submissions that do not fit the Submission Guidelines as specified herein and in the Official Rules.

  • Sponsor: United Artists Releasing

  • Promoter and Prize Provider: TLNT Group LLC.


HOW UNITED ARTISTS RELEASING WILL CHOOSE

United Artists Releasing will select from all qualified submissions. A qualified submission is one that meets all the Terms & Conditions, Guidelines and, Official Rules.

All eligible submissions received will be judged according to the following equally weighted judging criteria: Creativity (30%), Originality (30%), and Overall Understanding of the theme (40%).

KEY DATES
  • Launch: June 23, 2021 at 10:00 AM

  • Submission Deadline: July 21, 2021 at 10:00 AM

  • Overall Selection Period Starts: July 21, 2021 at 10:00 AM

  • Creators Selected: Approx August 11, 2021

All times are in Pacific Standard Time.

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