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#TileArt

Create #TileArt for Microsoft Lumia

Winner Announced On
March 31, 2015
THE BRIEF
Incredibly, we check our phones around 150 times a day. This is your opportunity to ensure your artwork is the first thing that thousands of people see, every time they look at their screen!

To celebrate the release of the #TileArt app, which allows Lumia owners to radically customize their phone’s home screen, Microsoft Lumia is commissioning 4 artists, illustrators or graphic designers to create original sets of art for the #TileArt app gallery.

Interested? For the first round, simply use the provided template to show us how your best artwork could look on a Lumia phone. The artwork must be original, and can be pre-existing or created specifically for this opportunity. However, it must be a theme, or design, that you could expand on, for Round 2.

10 finalists will advance to Round 2 and be asked to create a set of complementary images, to accompany their artwork from Round 1. All finalists will be given a Lumia 930 (or Icon) to upload their images to, via the #TileArt app, so that we can see their designs in situ. At the end of Round 2, 4 artists will be selected to receive $1,500 and a Surface Pro 3, and have their winning portfolio featured in the #TileArt app gallery, making it easy for Lumia owners to pimp their phones using your amazing artwork.

For Microsoft, this is about uncovering your creative individuality. They are looking for 4 artists that have completely different designs, different ideas and different styles, that will speak to different Lumia owners. This is less about Microsoft and more about helping you find an audience for your work, as an aspiring, or progressing, artist.

Please Note: Submitted artwork must be completely original and not of a third-party copyrighted character. Microsoft is also looking for original artwork and not photography. Any submissions that do not follow these guidelines or not use the provided template WILL be removed.
ABOUT live tiles
‘Live Tiles’ are a unique feature to Lumia phones. Each dynamic square represents an app and updates automatically, in real time. Located on the home screen, they can easily be resized and repositioned, anywhere you want, allowing montages to be created. Microsoft’s new #TileArt app will make it easier for people to create a montage from the image of their choice and pin it to the home screen. The ultimate customization.

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"This is the only phone in the world with this level of customization, enabling you to fully integrate your own designs with the functions of the phone. The #TileArt app was created to bring amazing themes and customization tools to all Lumia owners. We’re looking for bold, intelligent and exciting designs that completely transform what Lumia phones could look like. Anything goes, stylistically – from paint, pencil and comic book art through to tattoo designs and cardboard cut outs."

– Ricc Webb, Mischief Maker, Microsoft Mobile

the career opportunity
After Rounds 1 and 2 have been completed, 4 artists as selected by Microsoft and their judges will receive a Digital Artist's Kit which includes:
  • A Lumia 930 (or Icon)
  • A Surface Pro 3
  • $1,500
  • Having their portfolio featured in the #TileArt app gallery
The Selection Process
round 1
10 finalists will be chosen: 8 artists will be selected by Microsoft's judging team and 2 artists with the largest amount of Facebook and Twitter votes will automatically be entered into Round 2 (the voting period is the time to engage your friends, family and supporters to vote for your work).
round 2
After receiving their Lumia 930, the selected artists will have to upload their original artwork onto their Lumia device using the #TileArt app, and capture it on video or Vine for their submission for Round 2. Microsoft will then select their 4 favorite artists from the 10 finalists.
ROUND 1 instructions
Round 1 is open to all.

Objective - Submit your best work. The #TileArt judges are looking for bold, intelligent and exciting designs that completely transform what Lumia phones could look like. Stylistically, anything goes! It is completely up to you.

1. Download the Round 1 template.
2. Place your artwork inside the Microsoft Lumia found within the template.
3. Upload a JPEG or PNG of your submission via the 'participate' tab.
round 2 instructions
Round 2 is open to the 10 selected finalists who will receive a Lumia 930 (or Icon).

Objective - After receiving their Lumia, finalists will be asked to create a set of complementary images to accompany their design from Round 1.

1. Download the #TileArt app here.
2. Create a set of four images* that work together as a theme and complement your original design.
3. Apply your theme to your Lumia device using the #TileArt app.
4. Capture your theme in action on video or Vine. Then upload your theme to your Talenthouse profile before March 27.

*Detailed guidance will be provided to the 10 selected finalists through email and video guide, plus Microsoft will be available for Skype calls with the finalists during the week of March 9th.

creative invite guidelines
  • This opportunity is open globally to those who are at least 18 years of age at the time of entry.
  • Unfortunately, due to shipping restrictions, this Creative Invite is not open to those in Nepal or Pakistan. Additionally, all finalists in Russia will need a business address that we can send the devices to, in order to be eligible.
  • Artists should retain their original artwork files (in 300dpi) but designs must be submitted in JPEG or PNG, max size 5MB.
  • For Round 1, artists must use the provided template.
  • All entries must be original artwork (meaning not using third party pre-existing copyright materials). Entries involving photography will not be allowed.
  • Join Talenthouse using an active email address.
  • Selected Artists must respond to Talenthouse within 48 hours of receiving the notification email or else will forfeit all incentives.
  • The copyright to the selected submissions shall be owned by Microsoft Mobile.
  • Talenthouse reserves the right to disqualify artists who we believe are cheating the voting system.
  • Submissions that do not fit the brief will be removed.
  • No purchase necessary to enter.
how microsoft will choose
Microsoft will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules. Their selection will be independent of social votes.

The Talenthouse community and supporters of entrants can vote on their favorite submissions during voting week via Facebook and Twitter. Two artists with the largest public support will be chosen as the Highest Voted and advance to the 2nd round.
KEY DATES
Round 1
Submit By: February 24th, 2015 at 10:00 AM PST
Voting Starts: February 24th, 2015 at 10:00 AM PST
Voting Ends: March 3rd, 2015 at 10:00 AM PST

Round 2
Submit By: March 27th, 2015 at 10:00 AM PST
Selected Artist Announcement: March 31st, 2015