is the world’s leading major home appliance company with its brands on sale in nearly every country around the world. Whirlpool brand mission is to empower people by freeing up their time, to let them make the most of it. 2018 was a big year for Whirlpool - it launched the 'W Collection' as its most premium kitchen appliance range, and will be adding the Black Fiber colour variation to the collection in 2019. 'Remix' product imagery from the new W Collection Black Fiber range, in an engaging, innovative way that makes people think 'WOW!' Focus on the black finish and bring to life the 3 design trends that influenced the product's style.
You may create artwork in graphic design, illustration, collage, GIF or short video (up to 15 seconds) format. It's up to you - Get creative! Whirlpool is looking for a creative interpretation of their product imagery that will really stand out and be thumb-stopping. Read more in the 'Submission Guidelines' section below!
An artist incentive pool of €16,000 is available for this brief, and a range of static and moving artwork will be selected by Whirlpool including a minimum of 2 GIFs.