Create one of a kind label designs for the new drink revolution of Mövenpick
Be part of a taste revolution - cold brew coffee meets sparkling lemonade!
Mövenpick invites graphic designers and illustrators around the world to create packaging design ideas (slim can) for the new sparkling coffee lemonade in four different flavors, to be launched 2018/2019.
The classic Mövenpick coffee target group, is based in the most sophisticated coffee drinking nations, Germany and Switzerland. In order to convince those coffee lovers, Mövenpick is looking for one of a kind design ideas - your ideas! This new product establishes a completely new category of carbonated cold coffee beverages and addresses an open minded audience between 20-45 years old. Today they have grown to like the taste of coffee but are searching for new fun ways to enjoy their caffeine kick.
The Mövenpick team looks for out of the box and innovative designs that combine the best of two worlds, the aromatic taste of freshly brewed coffee and the edgy flavor combinations such as “ginger and lime”. The design should emphasize the premium look and feel of Mövenpick and should add a special twist.Mövenpick and the jury will choose one Selected Artist who will receive €4,000 for one (1) fully designed flavor and three (3) flavors roughly sketched. The Selected Artist will also roll out the designs for all four flavors together with Mövenpick and receive an additional €2,000. Furthermore, two Finalists will receive €500 each.
Coffee Innovation Manager and Barista at Mövenpick
Kevin Mohler is not your average tattooed and bearded hipster barista but THE most passionate Coffee Geek you can find. Indeed, “he wasn’t searching for coffee, but coffee found him”. Following his calling, Kevin immersed himself in the world of coffee with all its facets, from the origin of the coffee bean, to different brewing techniques, continuously seeking the next perfect cup of coffee. He avidly develops exciting new coffee products for companies like Mövenpick and imparts his knowledge on how to handle the beans and brew the perfect cup of coffee. And with this passion and drive, he won the 2017 Swiss Cup Tasting Championship and can now proudly call himself Swiss Coffee Cuptasting Champion 2017. Not only is he among the Top 5 Swiss Baristas, but also one of the Top 20 Cuptasters of the World. It would be an understatement to say, Kevin knows a lot about coffee. Kevin lives and breathes coffee.
Senior Innovation Manager at MövenpickAs an avid foodie, Ou Colombo is always on the hunt for the next food trend and especially eager to try every coffee, from ice-drip coffee to beetroot latte. She lives by the credo “everything is worth trying at least once” and is convinced to convert even the biggest coffee adversaries and turn them into avid coffee junkies. Having worked in the food industry for the past 8 years, she is more than ready to take on the challenge, in her position as Senior Product Innovations Manager at Mövenpick, to shake the core of our traditional coffee drinking belief systems and start a new coffee revolution, one sparkling coffee drink at a time.