#mirzapur #yehhaimirzapur

Create multi-media artwork for Amazon Prime Video and Mirzapur

Artists Selected On
December 24, 2018

Hi everyone!

Amazon Prime Video takes immense pleasure to announce the 10 Selected Artists of the Mirzapur Creative Invite. It was a difficult decision as we received over 500 high quality entries from the Talenthouse community all over the world. We are really happy to see the tremendous creativity showcased by you. Thank you for your participation and don't forget to log on to primevideo.com and watch Season 1 of Mirzapur!

Amazon Prime Video Team
Heart-pounding action. Violence. Blood-spill expected. Get ready for Mirzapur, a brand new series launching on Amazon Prime Video globally on November 16, 2018!

Lured by power, two brothers stumble into the world of Mirzapur, only to get consumed by it, turning them to become what they fear. Exploitation lurks at every corner, mafia and gun lords make the rules and everyone's loyalties are on auction.

To drum up excitement around the release of the series, Prime Video India invites artists globally to create unique artworks that portray the deadly world of Mirzapur.

Before starting on your artwork, please read the “Things to consider” section carefully and watch the trailer for inspiration.

Selected Artworks will potentially be featured across Mirzapur's key social channels, and on the Prime Video website. An artist incentive pool of $10,000 is made available. Moving image pieces that are selected will receive $2,000 per piece, and static designs $1,500 per piece. At least five (5) pieces of work will be selected and may be a combination of formats. In addition to these incentives, other submissions may be posted on the Prime Video's media channels with artists given credit and receiving exposure.


Before creating your submission, please consider the following:

  • You may explore and depict the likeness of the various characters of the show; King of Mirzapur (Kaleen Bhaiya) and his son (Munna) and brothers (Guddu and Bablu). You may also depict India and its rustic nature.
  • You may submit alternative posters, illustrations, GIFs, cinemagraphs or videos (max. 10 seconds).
  • You may download the official photos, watch the YouTube playlist and official trailer Mirzapur for additional inspiration when creating your artwork. These assets are not to be used directly in your submission.
  • Selected artwork may be used in an OOH campaign where an aspect ratio of 1:1 and 30 inches by 30 inches is needed.
  • Artworks can (but don't have to) stay within the Mirzapur colour palette.
  • Artworks should include the Mirzapur logo, Prime Video logo and Excel Media and Entertainment logo to be downloaded here. The Excel Media and Entertainment logo should be included in top right or left of artwork.
  • Do not showcase any political or religious angles. Abstain from using any form of religious or national connotation like usage of flags/maps etc.
  • Submission should not include or reference 'active violence', this is defined as showing a person / animal / property etc. having been, or in the process of being injured / destroyed. Submissions can include the characters holding a gun.
  • You are encouraged to share your submission on social media channels tagging @PrimeVideoIN @AmazonPrimeID and @YehHaiMirzapur and using the hashtag #YehHaiMirzapur.

Season 1 of Mirzapur is created by Excel Media and Entertainment. The showrunner is Karan Anshuman, creator of Inside Edge. It is written by Puneet Krishna and features some of the most promising young talents of Bollywood.

Set in the heartland of India, Mirzapur is a 9-episode series revolving around drugs, guns and lawlessness. It is a gritty, hard-hitting drama - dark and sinister. The story opens into the world of Kaleen Bhaiya, the don who currently rules over Mirzapur, flexing absolute power. His son Munna, heir to the empire, believes he is ready to take over from his father sooner rather than later and meanders through life keeping himself busy with petty fights, college elections, drugs and brothels. Mirzapur is the journey of these two brothers, who stumble into the criminal world at first lured by the power, only to get consumed by it. With heart-pounding action, violence at an operatic scale, gangsters with sharp minds and dry humor; Mirzapur is a hinterland story like never seen before.


Akhandanand Tripathi

55 years old. Also known as ‘Kaleen Bhaiya', King of Mirzapur. A millionaire carpet exporter, he trades with countries across the globe. But his primary businesses are local, illegal and hugely profitable: desi katte (local arms) and drugs (specifically, heroin). Runs the city from his mansion. Has bought off cops and politicians.

Munna Tripathi

25 years old. The town’s College President (where Guddu and Bablu also attend), Kaaleen Bhaiya’s only son and heir to the empire. Struts about town with his henchmen and a sense of entitlement: a veritable free-roaming, gun brandishing, criminal who terrorizes the locals with his whims. Drives a pimped Scorpio and loves his car like his life. Ambitious and in great anticipation to take over his father’s businesses – rather impatiently. Heroin addict.

Guddu Pandit

25 years old. Elder brother, daring and violent, does not hesitate to pull the trigger. He acts before he thinks; the muscles of the duo, the doer. He is obsessed with winning the bodybuilding title of Mr East UP and works hard towards it.

Bablu Pandit

23 years old. Younger brother, equally daring and violent but the sort who will think twice before pumping bullets into someone. A strategist and thinker, comes across as a genius in the world of goons.


Prime Video is a premium on-demand entertainment service that offers customers the greatest choice in what to watch - all with the ease of finding what they love to watch in one place. You can watch thousands of popular movies and TV shows in more than 200 countries and territories worldwide.

In addition to Prime Video, the Prime membership includes unlimited fast free delivery options across all categories available on Amazon, more than two million songs and thousands of playlists and stations with Prime Music, secure photo storage with Prime Photos, unlimited access to a rotating selection of thousands of books and magazines with Prime Reading, unlimited access to a digital audiobook catalogue with Audible Channels for Prime, a rotating selection of free digital games and in-game loot with Twitch Prime, early access to select Lightning Deals, and more.


Selected Artists, as chosen by Prime Video and Excel Media and Entertainment, will:

  • Potentially have their work showcased across the social media channels of Prime Video and Mirzapur.
  • Prime Video provides a total artist incentive pool of $10,000 for this brief. Moving image pieces that are selected will receive $2,000 per piece, and static pieces will receive $1,500 per piece. At least five (5) pieces of work will be selected and may be a combination of formats.

  • This opportunity is open globally to those who are at least 18 years of age or the age of majority in their jurisdiction of primary residence at the time of submission. Void where prohibited by law.
  • Multiple submissions (up to 10) and artist teams are allowed.
  • Please note, that during the Submission Period, submissions may be featured on Prime Videos' and Mirzapur's social media channels with credit given to the artist.
  • Artists should retain their original files in the highest quality possible (min. 300 dpi). Static work must be submitted in JPEG or PNG, max size 10MB. GIFs, cinemagraphs and videos should have a length of 10 seconds max and should be uploaded as MP4 or GIF via the “Participate” tab to the Talenthouse player.
  • Selected work may be used in an OOH campaign where a 30 inch x 30 inch dimension artwork will be required, thus artists will need to provide artwork in this dimension if selected.
  • Artists are encouraged to read the section "THINGS TO CONSIDER" carefully and to watch the trailer for inspiration.
  • Official Mirzapur material should only be used for inspiration and reference. The provided material should not be used directly in submitted artwork.
  • Artists may depict the likenesses of the characters in Mirzapur and should include the Mirzapur logo, Prime Video logo and Excel Media and Entertainment logo that can be downloaded here. All rights in and to the characters and materials provided are reserved by Prime Video.
  • The Selected Artists may be asked to modify their design to fit production requirements.
  • Selected Artists will have to sign an Artist Agreement form which assigns all rights, title and interest in and to their work to Prime Video for global usage and all purposes. Selected work can still be used for artist's own portfolio purpose.
  • Artists that are not selected will not give up any rights in the original portions of their work, however, Prime Video has the right to promote the work on their channels in connection with this Creative Invite for three (3) months after the Selected Artists are announced. All artists will be credited accordingly.
  • Any ownership in the work is subject to and restricted by Prime Video and Excel Media and Entertainment's underlying rights in the Mirzapur IP defined in the Official Rules and artists may make only personal use (e.g. portfolio purposes) of the submissions without express written consent from Prime Video and Excel Media and Entertainment; in no event, may an artist obtain a fee, royalty, advertising revenue, or any other payment in exchange for the submission.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • Selected Artists must respond to Talenthouse within two (2) days of receiving the notification email or else will forfeit all incentives.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief and follow the guidelines or Official Rules.
  • No purchase necessary to enter or be selected.
Prime Video and Excel Media and Entertainment will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines, and Official Rules.
Key Dates
  • Submit By:
    November 21, 2018 at 6:00 PM
  • Selection Period Starts:
    November 21, 2018 at 6:00 PM
  • Artists Selected:
    December 24, 2018
All times are in Pacific Time.