Irish whiskey brand Tullamore D.E.W.
are continuing their 'The Beauty of Blend’ campaign into 2018, where they are focusing on the 'Triple Blend
' messaging. If you want a whiskey
of exceptional character, you need an exceptional process. Tullamore D.E.W’s Triple
Blend process refers to how this whiskey is crafted, by blending three
different types of Irish whiskey together – full flavoured Single Malt, rich Pot
Still and Golden Grain. This Triple Blend process creates a whiskey of greater
complexity and distinct Irish true character, part of what makes Tullamore
D.E.W. truly special.Tullamore D.E.W. invite artists from around the world
to create multi-media artwork that visually captures the ‘Triple Blend’ process,
help people recognise and understand the distinctive recipe, complex Irish
character, and represent the brand and it’s heritage in a totally original and
There are no limits to your creativity. It is
all about bringing to life the 'Triple Blend' message alongside the unique
flavours that the whiskey is known for. Feel free to represent these as
creatively as you would like. Whether you are bringing to life the flavour of
the whiskey, the different types of ingredients, or representing the process of
making the iconic drink - anything goes, but remember always relate it back to
the 'Triple Blend' process.
Submissions can be graphic design, illustration,
animated GIFs, short videos or any kind of animated artwork (max. 15 seconds).
Artists are encouraged to read the 'Submission Guidelines' and 'About Triple
Blend’ sections, watch the campaign videos, check out this mood board
inspiration, and download this Asset Pack
with logos and bottle assets. Feel free to interpret and get creative with all of the assets provided or with completely new and fresh ideas.
One (1) Selected Artist, will have their work
potentially used across Tullamore D.E.W.'s social media and digital channels,
PR, experiential and featured in a creative publication of their choice, and
receive €4,000. There is even the potential for the selected artwork to feature
as the key visual for the whole ’The Beauty of Blend’ campaign. One (1) Highly
Commended Artist will have their work potentially featured across Tullamore
D.E.W.'s social media and digital channels, and receive €2,000.