Create Limited Edition spray can designs for Bombay Sapphire

Creators Selected On
November 25, 2020
Bombay Sapphire return to Talenthouse for the third time with its brand mission to stir creativity, with a focus on championing and providing a platform for underrepresented creators in the USA & Canada to create Limited Edition packaging designs in their own creative style.

Create a vibrant design for Bombay Sapphire's unique Limited Edition Spray Can gift pack, inspired by the theme of ‘Stir Creativity'. This unique gift pack looks like a spray can but when opened up, reveals a classic bottle of Bombay Sapphire inside.

Bombay Sapphire and Judging Panel, including well-known artist, Hebru Brantley, will choose 1 piece of work as a Selected Creator and receive $5,000. Additionally, 3 pieces of work will be chosen as Finalists, and receive $1,000 each.
  • Create a vibrant design for Bombay Sapphire's unique Limited Edition Spray Can gift pack
  • Capture the theme of ‘Stir Creativity' in your own, contemporary artistic style to create a unique and eye-catching pack design
  • Be inspired by your own personal heritage, stories and experiences
  • Before you start, read this Design Guide - this includes dimensions of the flat template spray can & guidelines on fixed and editable areas of the template
    • Please include the Bombay Sapphire logo, legal copy (must be eligible and easy to read) provided here in the asset pack. Read the design guide on the positioning of the logo and legal copy
  • Your submission should include 2 elements: your design on the flat spray can template (5’X11’ (inches)), and a mock-up of your design on a spray can
  • Use this color palette and be inspired, you may add complementary colors if you wish
  • If you wish, you may use icons associated with Bombay Sapphire e.g. the silhouette of the famous Bombay Sapphire bottle, Gin & Tonic ‘Balloon’ Glass
  • This gift pack should appeal to the 'everyday creator', and gin fans aged 25+ with a creative side
  • Your design should be digitally created as a layered file that is scalable, ideally vector, but a large AI or PSD would be fine. Min 300 dpi, CMYK

  • Check out this mood board for inspiration
  • Hebru Brantley who is on the judging panel has previously created a Limited Edition Bombay Sapphire bottle design. Please read more below
  • Selected work may be used online and potentially produced into product sold throughout the US and Canada from 2021
  • You can use text in your work, but please only use Americal English
  • All elements of the work should be created by you - don't use any of the imagery provided in your work
  • Don't include the spray can paint drips on your design (as shown in the spray can image)
  • Don't show alcohol consumption, imply drunkenness, that the brand has curative or therapeutic properties
  • Don't include any real people, people who look under the age of 25, dangerous situations, other brands or anything offensive
  • In your submission, include your artwork and in the 'Description' field, tell us (in English) about the inspiration behind your submission, and about how your work is inspired by your personal story/heritage/background/ambitions
  • Bombay Sapphire would love you to see and potentially share your work across social media! Tag your work with @bombaysapphireus and use #stircreativity

Bombay Sapphire is the world's number one premium gin by value. Based on a 1761 recipe, Bombay Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which Bombay Sapphire is synonymous. 

BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC). The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

The expression of creativity makes us human but we learn to supress it. Stir Creativity is Bombay Sapphire's call to arms for everyone to engage with their inner artist and unlock their creative potential.

Creativity is a basic instinct everyone is born with an urge to communicate – an unquenchable thirst for self-expression. Bombay Sapphire gin is the perfect canvas for creativity – its versatility and balanced flavour profile allows for endless opportunities in cocktail making. Bombay Sapphire gin contains 10 hand-selected botanicals from exotic locations around the world, which are then gently vapour infused to capture their bright, vibrant flavours.

1 piece of work will be chosen by Bombay Sapphire’s judging panel, including artist Hebru Brantley, as Selected Creators. They will:

  • Potentially have their design produced and sold as a gift pack across the USA and Canada from 2021
  • Potentially have their designs shared across Bombay Sapphire social and digital channels, as well as across PR and POS across the US
  • Potentially receive a mentoring from with artist, Hebru Brantley
  • Receive $5,000 for the selected work

Additionally 3 pieces of work will be chosen as Finalists. Each will:

  • Potentially have their designs showcased across social and digital channels
  • Receive $1,000 for each piece selected
Judging Panel
Hebru Brantley creates narrative-driven work revolving around his conceptualized iconic characters which are utilized to address complex ideas around nostalgia, the mental psyche, power, and hope. The color palettes, pop-art motifs, and characters themselves create accessibility around Brantley’s layered and multifaceted beliefs. Majorly influenced by the South Side of Chicago’s Afro Cobra movement in the 1960s and 70s, Brantley uses the lineage of mural and graffiti work as a frame to explore his inquiries. Brantley applies a plethora of mediums from oil, acrylic, watercolor and spray paint to non-traditional mediums such as coffee and tea. Brantley’s work challenges the traditional view of the hero or protagonist and his work insists on a contemporary and distinct narrative that shapes and impacts the viewer’s gaze.

Recognized internationally, Hebru Brantley has exhibited in Chicago, Hong Kong, London, San Francisco, Atlanta, Miami, Seattle, Los Angeles and New York including Art Basel Switzerland, Art Basel Miami, Scope NYC, and Frieze London. Brantley has been recognized in publications including the Chicago Tribune, Forbes, WWD, HypeBeast, Complex Magazine, the Chicago Sun-Times, and the New York Post.

  • Who is eligible: The Creative Brief is open only to individuals who are at least 25 years of age, and legal residents of the United States of America or Canada at the time of submission. Employees and their immediate family and household members of Bombay Sapphire and TLNT (Talenthouse, Ello and Zoopps) are not eligible to participate. Void where prohibited by law.
  • Limit 15 submissions per creator or teams.
  • Please note, that during the Submission Period, your submission may be featured on Bombay Sapphire's social media channels with credit given to you.
  • All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by Bombay Sapphire. All rights in and to the material provided are reserved by Bombay Sapphire.
  • All submissions must use the Spray Can gift pack template provided, and adhere to the Design Guide.
  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in JPEG or PNG format, max. size 10 MB. Please retain your original layered artwork files in AI or PSD format in the highest quality possible - these will be required if you are chosen as a Selected Creator or Finalist. Please no photography or video.
  • Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
  • We advise you to carefully read 'Things to Consider' section above.
  • If you are not selected, you will retain ownership in the original portions of your work. However, by submitting you hereby grant Bombay Sapphire a worldwide, non-exclusive, digital license from Creative Brief launch, for up to 3 months after the Selected Creator Announcement, to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly.
  • If you are a ‘Finalist’, you will be required to assign a worldwide, exclusive, digital, 1-year license in and to the selected work to Bombay Sapphire for the specified incentives. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio use only.
  • If you are a ‘Selected Creator’, you will be required to assign all rights, title and interest in and to the selected work to Bombay Sapphire for the specified incentives. Upon selection, you will be required to sign a Rights Release and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio use only.
  • If selected, you may be asked to modify your work to fit production requirements.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • No purchase necessary to enter or be selected

Bombay Sapphire judging panel including artist, Hebru Brantley will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria is based on Creativity (30%), Originality (40%) and Overall Understanding of the theme (30%).
Key Dates
  • Launch:
    October 12, 2020 at 9:00 AM
  • Submission Deadline:
    October 29, 2020 at 10:00 AM
  • Selection Period Starts:
    October 29, 2020 at 10:00 AM
  • Creators Selected:
    November 25, 2020 at 10:00 AM
All times are in Pacific Time.
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