- Launch: September 1, 2020 at 6:00 PM
- Submission Deadline: October 5, 2020 at 5:00 PM
- Creators Selected: January 5, 2021 at 6:00 PM
Create Limited Edition CHAMPS-ÉLYSÉES designs for Lindt
During Christmas season, Lindt CHAMPS-ÉLYSÉES brings indulgence and enchantment to many consumers in France. With its iconic premium packaging, instantly recognizable by its signature Avenue perspective and Arc monument, the assorted pralines box illuminates the home of millions of consumers every Christmas.
Lindt is now looking to produce a new, modern Champs-Élysées Limited Edition design for Christmas 2021 that will stand out on-shelf as a unique piece in the Champs-Elysées range.
Create a truly modern and stylish Limited Edition packaging for Lindt’s CHAMPS-ÉLYSÉES box that appeals to aged 30-50 consumers.
A minimum of 3 and up to 5 pieces of work will be chosen by Lindt as Finalists and receive €1,000 each. From the Finalists, Lindt's judging panel (and potentially a fan vote) will choose 1 piece of work to be the Selected Creator, who will receive an additional €3,000.
The Lindt CHAMPS-ÉLYSÉES chocolate box is THE iconic premium chocolate box for French consumers. Sold exclusively at Christmas, it is synonymous for quality, festivity, elegance and enchantment, brightening up every household’s holiday season. Used mainly for gifting, its appeal comes from the variety of the chocolates inside which makes you certain to please your relatives.
The blue Assorted box is the hero that everyone knows, instantly recognizable through the perspective of the Champs-Elysées avenue and the Arc de Triomphe monument. The range then ventilates in other editions (milk, dark, gold and diamond), changing color and visual but keeping the avenue and Arc untouched as the key element of recognition.
With an ageing consumer audience (mainly 50-year-old and more), Champs-Elysées is now looking for a more modern approach with this new limited edition that will appeal to aged 30-50 consumers.Facebook • Instagram • YouTube • Website