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Create Limited Edition CHAMPS-ÉLYSÉES designs for Lindt

Submission Open
14 Days
19 Hrs
26 Mins

During Christmas season, Lindt CHAMPS-ÉLYSÉES brings indulgence and enchantment to many consumers in France. With its iconic premium packaging, instantly recognizable by its signature Avenue perspective and Arc monument, the assorted pralines box illuminates the home of millions of consumers every Christmas.

Lindt is now looking to produce a new, modern Champs-Élysées Limited Edition design for Christmas 2021 that will stand out on-shelf as a unique piece in the Champs-Elysées range.

Create a truly modern and stylish Limited Edition packaging for Lindt’s CHAMPS-ÉLYSÉES box that appeals to aged 30-50 consumers.

A minimum of 3 and up to 5 pieces of work will be chosen by Lindt as Finalists and receive €1,000 each. From the Finalists, Lindt's judging panel (and potentially a fan vote) will choose 1 piece of work to be the Selected Creator, who will receive an additional €3,000.

Do's
  • Create a modern, contemporary and stylish Limited Edition packaging for Lindt CHAMPS-ÉLYSÉES box product
  • Your design should appeal to a French chocolate fan aged 30-50
  • Create a design that you want to give to a loved one as a gift during the festive time
  • Use this flat packaging template when developing your design. Carefully read the design guide for details on fixed and editable elements. Your submission must include the Arc de Triomphe & Avenue Perspective and a 'gold hot foil' layer
  • Here is the Arc de Triomphe PSD file this you should include in your submission - You have creative license to portray these elements as you want
    • Use this mockup box to show how your design will look modern and premium on-shelf
    • Your submission should include 2 elements: your design on the flat packaging template, and your design on the mockup box
    • Your submission should be digitally created work to 100%, min 300dpi, CMYK colours, Pantone's (maximum of 4 Pantone's including P872C which is the Lindt logo color) as layered AI or PSD files
    • Check out this mood board for inspiration
    • Consider Lindt's values, read more about these in this Brand Guide
    • You may use any colors, but keep in mind that they should be suitable for the Christmas season and current Lindt CHAMPS-ÉLYSÉES product range
    • Tell us about your creative process and inspiration via the 'Description' field in your submission
    Don'ts
    • Create a monochrome design that includes any non-printable elements (e.g. tinsel, blanks, stickers etc)
    • Include stereotypical Christmas colors, icons and characters
    • Include text in your work
    • Include people, other brands, clear religious symbols (e.g. churches or crucifix etc.) or regional customs
    • Include photographs in your submission
    • Include anything that could be interpreted as sexist, racist, pornographic, political, discriminating, religious, violent or offensive
    • Directly use reference imagery in your submission. It should only be used for inspiration
    • Use lettering or images that are protected by other brands or that clearly refer to them
    • Please don't share your submission on your Talenthouse profile or any other online channels
    About Lindt
    Lindt is a world leader in premium chocolate and can look back on a tradition of almost 175 years, which began in Zurich, Switzerland. Quality chocolates from Lindt & Sprüngli are today produced in 12 production sites in Europe and the USA. They are distributed by 26 subsidiaries and branches, in more than 410 stores, as well as through a network of over 100 independent distributors around the world.

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    About Lindt CHAMPS-ÉLYSÉES

    The Lindt CHAMPS-ÉLYSÉES chocolate box is THE iconic premium chocolate box for French consumers. Sold exclusively at Christmas, it is synonymous for quality, festivity, elegance and enchantment, brightening up every household’s holiday season. Used mainly for gifting, its appeal comes from the variety of the chocolates inside which makes you certain to please your relatives.

    The blue Assorted box is the hero that everyone knows, instantly recognizable through the perspective of the Champs-Elysées avenue and the Arc de Triomphe monument. The range then ventilates in other editions (milk, dark, gold and diamond), changing color and visual but keeping the avenue and Arc untouched as the key element of recognition.

    With an ageing consumer audience (mainly 50-year-old and more), Champs-Elysées is now looking for a more modern approach with this new limited edition that will appeal to aged 30-50 consumers.

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    THE INCENTIVES
    A minimum of 3 pieces and up to 5 pieces of work will be chosen by Lindt as Finalists. Each will:
    • Potentially have their work used across Lindt's social and digital marketing channels
    • Potentially be included in Lindt's vote to confirm the Selected Creator
    • Receive €1,000 for each piece selected
    Lindt (and potentially fans) will vote to determine which Finalist will become the Selected Creator. The Selected Creator will:
    • Potentially have their designs produced into a Limited Edition box design on sales Christmas 2021
    • Potentially have their design potentially showcased across social, digital, PR, point of sale, and out of home marketing
    • Receive an additional €3,000 for each piece selected
    CREATIVE BRIEF GUIDELINES
    • Who is eligible: This opportunity is open globally and you need to be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of Lindt and TLNT (Talenthouse, Ello and Zoopps) are not eligible to participate. Void where prohibited by law.
    • Limit 15 submissions per creator or teams.
    • Please note, that during the Submission Period, your submission maybe featured on Lindt's social media channels with credit given to you.
    • You must not share your submitted work online, on social media, or in your portfolio.
    • All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by Lindt. All rights in and to the material provided are reserved by Lindt.
    • How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in JPEG or PNG format, max. size 10 MB. Please retain your original layered artwork files in the highest quality possible. Please no photography or video.
    • Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
    • We advise you to carefully read 'Things to Consider' section above.
    • If you are not selected, you will retain ownership in the original portions of your work. However, by submitting you hereby grant Lindt a worldwide, non-exclusive, digital license from Creative Brief launch, for up to 3 months after the Selected Creator Announcement, to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly.
    • If you are a ‘Finalist’, you will be required to assign a worldwide, exclusive, digital, 2-year license in and to the selected work to Lindt for the specified incentives. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. You may use your submissions for physical, non-commercial, portfolio use only (you cannot use the submitted work in online or social media channels used as portfolios).
    • If you are a ‘Selected Creator’, you will be required to assign all rights, title and interest in and to the selected work to Lindt for the specified incentives. Upon selection, you will be required to sign a Rights Release and the Awardee Agreement. You may use your submissions for physical, non-commercial, portfolio use only (you cannot use the submitted work in online or social media channels used as portfolios).
    • If selected, you may be asked to modify your work to fit production requirements.
    • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
    • During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
    • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
    • No purchase necessary to enter or be selected.
    HOW LINDT WILL CHOOSE
    Lindt will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

    The judging criteria are based on Creativity (20%), Originality (20%) and Overall Understanding of the theme (60%).
    Key Dates
    • Launch:
      September 1, 2020 at 6:00 PM
    • Submission Deadline:
      October 5, 2020 at 5:00 PM
    • Creators Selected:
      January 5, 2021 at 6:00 PM
    All times are in London Local Time.
    NEXT STEPS
    To participate, review the guidelines and submit your work.
    Participate