- Launch: June 27, 2018 at 10:00 AM
- Submission Deadline: July 30, 2018 at 10:00 AM
- Selection Period Starts: July 30, 2018 at 10:00 AM
- Creators Selected: September 6, 2018 at 10:00 AM
Conceptualise installation ideas capturing ‘holidays’ for Thomas Cook’s new “Cook's Club” hotel
Thomas Cook are launching their brand new "Cook's Club" hotels aimed at a "new generation of travellers", and are looking for installation ideas to go in their very first “Cook's Club” hotel in Greece.
Installation artists, mural artists and creative thinkers from across the globe are invited by Thomas Cook to produce ideas for fun, eye-catching, “out there” art spaces within “Cook's Club” Crete, to then be flown out to the hotel in September 2018 to execute their idea.
Submissions could consist of thought-out ideas for mural art installations, to be executed in three given communal areas in the “Cook’s Club” hotel. Let your imagination run wild - ideas could range from blasting summer inspired projections onto a wall, to fully fledged 3D installations. Just make sure your ideas are fun, unique and can be brought to life over a 7 day period in the sunshine!
Three (3) Selected Artists will be flown to the Crete hotel across a 7 day period between September 6-13, 2018 to execute their ideas. Their progress will be documented and shared by Thomas Cook's media team as well as travel and lifestyle influencers, granting the Selected Artists exposure across global marketing channels. Selected Artists will also receive £10,000 (£5,000 production budget, and £5,000 incentive).
Cook’s Club is a collection of hotels stripped back to focus on the things that matter to a new generation of travellers.
Great design, good quality food and drink with a soundtrack that builds from day to night, Cook’s Club hotels are designed around a great pool with rooms to suit friends as well as singles and couples. Entertainment is provided by a roll-call of DJs who create the perfect atmosphere for guests to relax and have fun.
Three (3) Selected Artists will be chosen by Thomas Cook, and will:
Group Head of Brand & Campaigning
After working as media strategist for Dentsu Aegis Network, Tim joined Thomas Cook to lead key strategic marketing projects for our Group. His understanding on how media, brands and audiences interact have led to the launch of multiple successful marketing campaigns across our markets. His passion for travel and people make him a great team player and true travel marketing professional.
Group Marketing Director
Jamie has gained his experience in the marketing, eCommerce and digital fields across financial services, travel and retail businesses and has been at the heart of the shift from traditional to digital advertising. Jamie joined Thomas Cook in early 2014 where he was responsible for the Thomas Cook’s web business in the UK. He then became Marketing and eCommerce Director for Thomas Cook UK before being appointed Group Marketing Director. Jamie is responsible for the marketing strategy across Thomas Cook’s markets and covers customer insight, media planning and buying, analytics, content, digital marketing and creative. As if that isn't enough to keep him busy, Jamie is also the Chair of the Thomas Cook Children’s Charity.
Group Creative Director
Remo's creative marketing expertise has been honed within the travel and leisure sector. From Design Hotels he joined Thomas Cook Group and has delivered the success of Csa Cook as our award-winning boutique lifestyle hotel collection. His ambitious nature means he seeks out new audiences and markets for the Group for which he crafts the perfect hotel concept delivering memorable suits to suit the lifestyles of ever-evolving consumer needs.
Trend expert Stefan Nilsson is a well-known person in the Scandinavian region. He travels the world for lifestyle, design and trends, annually visiting fairs and design weeks in major cities. Trendstefan hosts TV and radio shows and writes columns for a handful of Scandinavian magazines. He is regularly on lists such as “most influential people in design in Sweden” and has curated design exhibitions for over ten years at his own gallery, and also internationally. In 2007, Stefan Nilsson opened Designgalleriet, a studio and arena for fashion, interior and product/graphic design. Exhibiting local and international designs, this is the only place in Stockholm showing design on a regular basis. Stefan Nilsson was also 2003-2006 Marketing Director of the organisation Swedish Society of Craft and Design.