Conceptualise installation ideas capturing ‘holidays’ for Thomas Cook’s new “Cook's Club” hotel

Creators Selected On
September 6, 2018

"Selecting our three winning artists was tough: there were some excellent submissions and we were impressed by the creativity and talent we saw. Normski, Miyuki and Mark all demonstrated ambition to pull off something extra special and showed great skill in translating our brief to reimagine holidays for a new generation."

The Thomas Cook team

Thomas Cook are launching their brand new "Cook's Club" hotels aimed at a "new generation of travellers", and are looking for installation ideas to go in their very first “Cook's Club” hotel in Greece.

Installation artists, mural artists and creative thinkers from across the globe are invited by Thomas Cook to produce ideas for fun, eye-catching, “out there” art spaces within “Cook's Club” Crete, to then be flown out to the hotel in September 2018 to execute their idea.

Submissions could consist of thought-out ideas for mural art installations, to be executed in three given communal areas in the “Cook’s Club” hotel. Let your imagination run wild - ideas could range from blasting summer inspired projections onto a wall, to fully fledged 3D installations. Just make sure your ideas are fun, unique and can be brought to life over a 7 day period in the sunshine!

Three (3) Selected Artists will be flown to the Crete hotel across a 7 day period between September 6-13, 2018 to execute their ideas. Their progress will be documented and shared by Thomas Cook's media team as well as travel and lifestyle influencers, granting the Selected Artists exposure across global marketing channels. Selected Artists will also receive £10,000 (£5,000 production budget, and £5,000 incentive).

Before creating your designs, please read the Brand Guide document, look at the moodboard, download this Asset Pack and consider the below:
  • The aim is to ideate a cool, urban, trendy mural installation space for the new Cook’s Club hotel in Greece. Check out the Asset Pack for the three available spaces.
  • Ideas should be executed in one of the three designated spaces within the hotel, spread across a 7 day period - you are welcome to submit for all three. The list of spaces is below:
  1. Wall A (20mx12m) - An outside space behind the hotel's cantina. Please note, you do not have to fill up the whole space.
  2. Wall B (13mx11m) - In the new building adjacent to the bar. Please note, you do not have to fill up the whole space.
  3. Area C (two sides of a doubled sided wall. Sizes are: 2.66mx3.2m and 3.42x4.2m) - Inside the "library" area of the hotel. This would be a great space to be reinvented with sculptures or external art displays.
  • Submissions should include:
    1. Minimum one visual (sketches/designs/drawings/video); you may submit static visuals as JPG or PNG and videos as mp.4 and also attach a PDF.
    2. A description of your work in English outlining the idea
    3. An execution plan (how do you plan to execute and install this within the 7 days and the £5k production budget) and which materials will you be using
    4. Please also include relevant social media links.
  • The end product could be independent to the wall, or brought to life directly onto it. If your idea is to go directly onto the wall, bear in mind that it would be good for it to be able to stay there for an extended period of time.
  • Bear in mind the theme of ‘holidays’ within your idea, as well as the pillars of food, drink, design and music. Check out the moodboard for more inspiration.
  • All creative styles are welcome: from hanging street art canvases/3D installations, to projections and oil paintings, or fashion and music inspired mural art installations - anything goes! Think outside the box and consider stand-out, ‘Instagram-able’ creative formats.

  • Although Cook’s Club is open to crazy ideas, they must be sustainable (nothing too short term, e.g. flowers only live for a few days) - do carefully consider the equipment, materials and time that will be required.
  • Selected ideas will be documented by Thomas Cook and influencers e.g. interviews, filming/photography of works in progress will take place.
  • Please make your ideas practical to execute over the 7 days: considering the type of equipment needed, the fact that it will need to be brought to Crete (Thomas Cook are prepared to help with arranging certain types of equipment e.g. cranes, ladders etc.), and that there will be hotel guests around.
  • Designs should appeal to hip, trendy millennial audiences, or “modern-day wanderers” who crave more from their time away. The key target audiences are from: UK, Nordics, Netherlands, Belgium and Germany.
  • You do not have to stick to the Cook’s Club colour palette, but should bear it in mind when developing your ideas. Please check out the moodboard, Brand Guide and Asset Pack for further insight into the existing interior design of the hotel.
  • Please only design ideas for the three spaces that have been provided by Cook's Club
  • All content (e.g. recognisable people/faces/music) included in the final installation must be original and/or cleared to use. The artist is solely responsible for obtaining, prior to submitting, all necessary usage rights, model release forms and permissions for the contents of their submission. Proof will be required if selected.
  • Cook’s Club is a 16+ hotel, so nothing targeting children. Please also steer away from controversial, offensive, or harmful topics that could offend people or communities.
  • You should save availability for yourself and up to 2 other team members for a 7-day period between September 6-13, 2018 to potentially execute your work in the Crete, “Cook’s Club” hotel. Travel, accommodation (team members may be sharing rooms) and transfers will be provided by Thomas Cook. Please also note that artists from outside of Europe may not be able to fly out team members.
  • Selected Artists must have a valid passport and be eligible to potentially travel to Crete, Greece. Find out more about VISA requirements here.

Cook’s Club is a collection of hotels stripped back to focus on the things that matter to a new generation of travellers.

Great design, good quality food and drink with a soundtrack that builds from day to night, Cook’s Club hotels are designed around a great pool with rooms to suit friends as well as singles and couples. Entertainment is provided by a roll-call of DJs who create the perfect atmosphere for guests to relax and have fun.



Three (3) Selected Artists will be chosen by Thomas Cook, and will:

  • Receive potential promotion of their installations on Thomas Cook’s (and their influencer’s) social channels, receiving exposure to their global audience.
  • Be flown out to attend the “Cook’s Club” hotel in Greece, to bring their idea to life across a 7 day period between September 6-13, 2018 (travel, accommodation and transfers will be provided by Thomas Cook).
  • Have the opportunity to execute their designs in the very first Thomas Cook “Cook's Club" hotel.
  • Receive £10,000 each (£5,000 production budget and £5,000 compensation).

Tim Tavernier

Group Head of Brand & Campaigning

After working as media strategist for Dentsu Aegis Network, Tim joined Thomas Cook to lead key strategic marketing projects for our Group. His understanding on how media, brands and audiences interact have led to the launch of multiple successful marketing campaigns across our markets. His passion for travel and people make him a great team player and true travel marketing professional.


Group Marketing Director

Jamie has gained his experience in the marketing, eCommerce and digital fields across financial services, travel and retail businesses and has been at the heart of the shift from traditional to digital advertising. Jamie joined Thomas Cook in early 2014 where he was responsible for the Thomas Cook’s web business in the UK. He then became Marketing and eCommerce Director for Thomas Cook UK before being appointed Group Marketing Director. Jamie is responsible for the marketing strategy across Thomas Cook’s markets and covers customer insight, media planning and buying, analytics, content, digital marketing and creative. As if that isn't enough to keep him busy, Jamie is also the Chair of the Thomas Cook Children’s Charity.

Remo Masala

Group Creative Director

Remo's creative marketing expertise has been honed within the travel and leisure sector. From Design Hotels he joined Thomas Cook Group and has delivered the success of Csa Cook as our award-winning boutique lifestyle hotel collection. His ambitious nature means he seeks out new audiences and markets for the Group for which he crafts the perfect hotel concept delivering memorable suits to suit the lifestyles of ever-evolving consumer needs.

Stefan Nilsson

Trend expert Stefan Nilsson is a well-known person in the Scandinavian region. He travels the world for lifestyle, design and trends, annually visiting fairs and design weeks in major cities. Trendstefan hosts TV and radio shows and writes columns for a handful of Scandinavian magazines. He is regularly on lists such as “most influential people in design in Sweden” and has curated design exhibitions for over ten years at his own gallery, and also internationally. In 2007, Stefan Nilsson opened Designgalleriet, a studio and arena for fashion, interior and product/graphic design. Exhibiting local and international designs, this is the only place in Stockholm showing design on a regular basis. Stefan Nilsson was also 2003-2006 Marketing Director of the organisation Swedish Society of Craft and Design.

  • This opportunity is open globally to those who are at least 18 years of age at the time of entry. Void where prohibited by law.
  • Multiple submissions (up to 10) and artist teams (teams of up to three max.) are allowed.
  • All submissions must be 100% original artwork (meaning not using third party pre-existing copyright materials and/or stock materials).
  • Artists should retain their original files in the highest quality possible but static work must be submitted in JPEG or PNG, max size 10MB. If submitting a video (max. 30 seconds) this should be uploaded as an .mp4 via the “Participate” tab to the Talenthouse player. If you need to upload further material to elaborate your concept you can upload a PDF via "Additional Files for Submission" in the "Participate" tab.
  • With each submission you should include a written description in English outlining: the wall you have chosen, the idea, needed production materials (bear in mind a £5,000 production budget), how you will execute your idea, social media links and communities you are a part of. Preferably please add this description within the visual but you may also use the 'Say something about your submission' section within your submission.
  • Please read the "Things to Consider" section above carefully, and look at the Brand Guide, Asset Pack and moodboard for inspiration.
  • All rights in and to the material provided are reserved by Thomas Cook.
  • All music and content (e.g. recognisable people/faces) included in the final installation must be original and/or cleared to use. The artist is solely responsible for obtaining, prior to submitting, all necessary usage rights, release forms and permissions for the contents of their submission. Proof will be required if selected.
  • Submissions must not include or allude to being in a dangerous scenario, depiction of violence, nudism or material that may be considered offensive. Neither should the work look obviously staged or depict anyone looking under 18.
  • Artists not selected retain ownership in their work. However, by submitting you hereby grant Thomas Cook a global, non-exclusive, limited, royalty-free license to use your submitted work across their social media channels and online platforms for the duration of the Creative Invite and up to two months after announcement of the Selected Artists. All artists will be credited accordingly.
  • The Selected Artists will be required to assign all rights, title and interest in and to their submission and final installation to Thomas Cook in exchange for the specified incentives. The Selected Artists will have to sign an Artist Agreement.
  • The Selected Artists must have a valid passport and be eligible to potentially travel to Greece, Crete over a period of 7 days (September 6-13, 2018) in order to produce the installation. Find more information on the Visa regulations for Greece here. The host will cover travel, accommodation (at the Cook’s Club hotel: teams may be sharing rooms) and transfers. Artists from outside of Europe may not be eligible to bring team members.
  • The selected submissions may be modified in collaboration with the Selected Artists to accommodate production requirements.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • The Selected Artists must respond to Talenthouse within two (2) days of receiving the notification email or else will forfeit all incentives.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules.
  • No purchase necessary to enter.
Thomas Cook will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Key Dates
  • Launch:
    June 27, 2018 at 10:00 AM
  • Submission Deadline:
    July 30, 2018 at 10:00 AM
  • Selection Period Starts:
    July 30, 2018 at 10:00 AM
  • Creators Selected:
    September 6, 2018 at 10:00 AM
All times are in Pacific Time.