Create fun, playful, and dynamic animated artwork for MARTINI Fiero

Creators Selected On
March 17, 2020
"We were so excited to see how many of you chose to share your amazing artistic interpretations of our MARTINI Fiero & Tonic. There were so many unique and creative artworks shared, highlighting the bold colour of MARTINI Fiero and the simple 50/50 serve of our product. It was very difficult for us to choose only 6 final a few pieces, however we are excited to be sharing these with our team to be used Globally across our social platforms.
We want to thank each and every one of you for taking the time to submit your artworks and hope you have enjoyed a MARTINI Fiero & Tonic since!"

MARTINI Fiero is the cooler, younger sibling of the MARTINI range. This contemporary vermouth is a delicious blend of citrus and bittersweet orange, the perfect aperitif when mixed with tonic. Fiero is designed to entice a younger generation and packs a little more attitude: it's bold, irreverent and free-spirited.

MARTINI wants you to create inspiring, animated social content that visualizes their drink in a fun, playful and engaging way–capturing MARTINI Fiero's 50/50 serve in your design. Be inspired by the bold color and natural flavor of MARTINI Fiero and tonic!

A minimum of 3 and up to 6 pieces of work will be selected and receive £2,000 each.

  • Create fun, playful and eye-catching animations that creatively capture the MARTINI Fiero 50/50 serve.
  • The MARTINI Fiero 50/50 serve is simply 50% MARTINI Fiero and 50% tonic, served with a slice of blood orange to garnish. See how it's made here.
  • Be inspired by the vibrant color, zesty citrus and bittersweet orange notes of MARTINI Fiero. Capture how the flavors combine with crisp tonic to make this beautifully simple drink.
  • Create thumb-stopping animated content that will stand out on social media and appeal to 21-34 year olds to share on their social platforms.
  • You're free to get experimental with colors and design when developing your work.
  • Check out the MARTINI Brand Guide for more details on the target audience, color inspiration etc.
  • Please include the MARTINI Fiero bottle and/or glass from this Asset Pack in your work. You can use them exactly as they are, or interpret them in your own creative style.

  • Take a look at this mood board for inspiration.
  • Your animation should be 4:5 orientation (portrait) and between 4-10 seconds in length.
  • Please don't submit photography work to this brief – the photos in the asset pack are for inspirational purposes only.
  • Your work doesn't need to include the MARTINI Fiero logo, but should include the bottle and/or glass serve.
  • Tell us about your creative process via the 'Description' field when submitting your work.
  • Please do not include people in your work – focus on the make of the 50/50 serve.
  • Your work must not imply drunkenness, that the brand or product has curative or therapeutic properties, irresponsible drinking, dangerous situations, anything offensive or any other brands.
  • Submissions must not be shared on personal social channels or used in portfolios.

With a legacy of vermouth and sparkling wine enduring more than 150 years, MARTINI is more than a vermouth. It's the story of two men with a vision, where expert winemaking meets wild botanicals. There is a legacy of craftsmanship and expertise in every bottle.

MARTINI is born-and-bred Italian. Warm and playful, we take pleasure in bringing joy to the everyday. We’re stylish, but we don’t try too hard; convivial, but not over the top.

MARTINI Fiero is the cool, younger sibling of the Martini range. This contemporary vermouth is a delicious blend of citrus and bittersweet orange – the perfect aperitif when mixed with tonic. Its fiery color and zesty, fruity flavors are 100% natural and are the result of a careful, considered blending process by our Master Blender, Beppe Musso.

A minimum of 3 and up to 6 pieces of work will be chosen by MARTINI Fiero. The Selected Creators will:
  • Potentially have their work used across MARTINI's social and digital channels;
  • Receive £2,000 for each piece selected.
  • Who is eligible: This opportunity is open globally and you need to be at least 25 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of MARTINI (BACARDI) and Talenthouse are not eligible to participate. Void where prohibited by law.
  • Limit ten (10) submissions per creator or teams.
  • Please note, that during the Submission Period, your submission may be featured on MARTINI (BACARDI) social media channels with credit given to you.
  • Submissions will not be visible to the public until after the announcement.
  • All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by MARTINI (BACARDI). All rights in and to the material provided are reserved by MARTINI (BACARDI).
  • All submissions must be a minimum length of 4 seconds and a maximum length of 10 seconds.
  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted as an MP4, 4:5 format (portrait), RGB colors, minimum 72dpi (or 150dpi). Please retain your original video files in the highest quality possible. Only digital animations. Please, no photography.
  • If you are selected you will have to supply your artwork as the original video files (MP4). Videos do not need to include music.
  • Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
  • We advise you to carefully read the "Submission Guidelines" section above.
  • UPDATE April 22, 2020: If you are not selected, you will retain ownership in the original portions of your work. However, by submitting you hereby grant MARTINI (BACARDI) a worldwide, non-exclusive, limited, royalty-free license for up to 3 months from May 1, 2020 (originally April 1, 2020), to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly (Martini must credit the creator's full name).
  • If you are a ‘Selected Creator’, you will be required to assign all rights, title and interest in and to the selected work to MARTINI (BACARDI) for the specified incentives. Upon selection, you will be required to sign a Release Form and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio (including owned social channels) use only.
  • Please note that submissions can be used by you for personal, non-commercial and portfolio (including owned social channels) use only.
  • If selected, you may be asked to modify your work to fit production requirements. This may be up to 1 round of minor edits. You will also be asked to adapt your piece to include the Martini US logo as another version.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • During the selection period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • No purchase necessary to enter or be selected.
MARTINI Fiero will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria is based on Creativity (40%), Originality (30%) and Overall Understanding of the theme (30%).
Key Dates
  • Launch:
    December 20, 2019 at 8:00 PM
  • Submission Deadline:
    January 24, 2020 at 5:00 PM
  • Creators Selected:
    March 17, 2020 at 5:00 PM
All times are in London Local Time.