- Launch: February 1, 2021 at 5:00 PM
- Submission Deadline: March 8, 2021 at 5:00 PM
- Selection Period Starts: March 8, 2021 at 5:00 PM
- Creators Selected: April 13, 2021 at 6:00 PM
All times are in London Local Time.
Create cameo stickers for Snapchat - Bring your imagination to life!
Snapchat would like to collaborate with creators to produce Cameo stickers that can be published on the Snapchat app and be used by millions of users around the world! Cameos are small animated stickers which use the user's selfie inserted in a character’s body.
Design and produce 2 x Cameo sticker concepts of the same theme showcasing 1 person & 2 people in After Effects only!
This is a 2 stage project. From Stage 1, 10 x individual sticker pack concepts will be chosen by Snapchat as Finalists and receive $400 each. For Stage 2, Snapchat will commission 6 x Selected Creators, who will receive $5,000, to develop a full pack of 20 Cameo stickers (in the same theme) in After Effects only.
Please note this is an After Effects project only!
THE BRIEF
- Create 2x Cameo stickers using these themes & talking points as inspiration and guidance or you can create your own
- Include the text from the list of talking points or emotions in your Cameo Stickers, using the fonts from the resource files e.g. ‘Talk to you later’ or ‘Embarrassed’
- Your submission should use 1 theme & 1 talking point (either from our suggestions or create your own)
- Only include 1 theme & 1 talking point in a single submission. You can submit multiple times if you wish
- Your submission must include 2 x Cameo sticker concepts of the same theme:
- 1 person Cameo Sticker
- 2 person Cameo Sticker
- Please submit your concepts (2 x cameo stickers) as GIF files in the same submission. If selected for Stage 2, keep in mind you'll need to create your Cameo stickers in After Effects
- Please keep in mind your Cameo stickers must be suitable for 'chat' and have a clear message so people want to use it when chatting with friends
- Don't include references to any, dangerous situations, other brands, show/imply alcohol or drunkenness, or anything violent or offensive
- Before starting on your work, read this technical guide
- Please download the resource files which includes the template, fonts & heads to use
- Please don't share your submission on your Talenthouse profile or any other online channels
Stage 1: OPEN CALL
- For this Creative Brief, you should:
- Create 2 x Cameo stickers inspired by one of the themes. In a single submission, you should include 2 x design concepts (1 person & 2 person designs)
- Create your concept in After Effects and submit as GIF files via the 'Participate' tab. Please ensure you have read the resource files and technical guide before starting your work.
- Include a short description of your creative style and inspiration for the work (in English), in the 'Say something about your submission' section
Stage 2: Commission
- From all submissions, Snap will choose 6 x Selected Creators, who will potentially be commissioned to:
- Produce a full cameo sticker pack of 20 stickers in the same creative style as their concepts in stage 1
- 1 full Cameo Sticker = 20 Stickers that are relating to the same theme and different depending on the emotion & descriptive word
- Before submitting your work you must have the ability to use After Effects and follow these technical guidelines
- Upon delivery, you will receive $5,000 in exchange for designing and producing 1 x sticker pack (20 individual animated stickers)
- The Commissioned Creator will be contacted by Talenthouse in March 2021
ABOUT SNAPCHAT
Snapchat is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.
We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.
Website • TwitterTHE INCENTIVES
10 Finalists will be chosen by Snapchat. Each will:
- Potentially receive exposure across Snap social and digital channels
- Receive $400
- Potentially be commissioned for Stage 2, to create 1 full cameo sticker pack (20 individual animated Stickers) in After Effects
- Potentially have their work published on the Snapchat app and be used by millions of users around the world
- Receive $500 for the original concept, and an additional $4,500 upon completion of Stage 2 - designing and producing 1 full cameo sticker pack (20 individual animated Stickers)
Creative Brief Guidelines
- Who is eligible: This opportunity is open globally and you need to be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of Snap and TLNT (Talenthouse, Ello and Zoopps) are not eligible to participate. Void where prohibited by law.
- Limit 15 submissions per creator or teams.
- Please note, that during the Submission Period, your submission may be featured on Snap's social media channels with credit given to you.
- All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by Snap. All rights in and to the material provided are reserved by Snap.
- How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in MP4 or GIF format, max. size 10 MB. Please retain your original source files in the highest quality possible. Please no static work or photography.
- Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
- We advise you to carefully read 'Things to Consider' section above.
- If you are a ‘Finalist’, you will be required to assign a worldwide, exclusive, digital, 1-year license in and to the selected work to Snap for the specified incentives. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio use only.
- If you are a ‘Selected Creator’, you will be required to assign all rights, title and interest in and to the selected work to Snap for the specified incentives. Upon selection, you will be required to sign a Rights Release and the Awardee Agreement. Please note that submissions cannot be used by you for personal, non-commercial and portfolio use.
- If selected, you may be asked to modify your work to fit production requirements.
- For stage 2 the Selected Creators will produce 1 full cameo sticker pack (20 individual animated Stickers) between Friday 9th April - Thursday 29th April 2021
- Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
- During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
- Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
- No purchase necessary to enter or be selected.
HOW WILL SNAP CHOOSE
Snap will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
The judging criteria is based on Creativity (30%), Originality (30%) and Overall Understanding of the theme (40%).
The judging criteria is based on Creativity (30%), Originality (30%) and Overall Understanding of the theme (40%).
Key Dates