Create beautiful, colourful artwork that captures Germany’s diverse destinations

Creators Selected On
September 9, 2019

"A huge thank you to the Talenthouse community for bringing Germany’s varied destinations to life in so many creative ways. We were impressed by the response we received; it was exciting to see that Germany’s cities, nature and castles inspired so many artists. The selected artworks will be a great addition to our 'Germany in full colour' campaign."

- Beatrix Haun, Managing Director UK & Ireland, German National Tour

The German National Tourist Office is looking for beautiful artwork that inspires people to travel and explore the amazing places throughout Germany, as part of its 'Germany in full colour' campaign launching in September 2019 in the UK, the Netherlands and Belgium.

Create stunning artwork that captures – or is inspired by – Germany's diverse destinations in vibrant, colourful, and creative ways. You can use any digital static medium, from digital illustration, to collage, graphic design or even photography.

A minimum of 3 and up to 6 pieces of work will be selected and receive £1,500 each. Selected artwork may be shared across the German National Tourist Office, and partner Skyscanner social and digital channels.

Submission Guidelines
  • Create beautiful, vibrant artwork that captures, or is inspired by one of the following types of destinations in Germany:
    • German nature: Germany is full of natural wonders, with awe-inspiring landscapes that boast truly diverse flora and fauna. Think majestic forests, alpine mountains and crystal-clear lakes.
    • German cities: Each town and city in Germany has its own unique charm, from the buzzing major cities to the beautifully quaint towns. With 10,000 towns and cities in Germany between the North Sea and the Alps, there’s something for everyone – be it historic sights, medieval houses, spirited nightlife or packed shopping streets.
    • German castles, parks and gardens: Enter a real-life fairytale amid the enchanting palaces, parks and gardens to be found throughout the country. Perfect for romantic tours, magical moments or the discovery of hidden gems.
  • Capture just one destination, be inspired by a whole region, or multiple places in the same theme (e.g. castles throughout the country).
  • Colour is key! Really bring a destination to life with vibrant, bright colours. No black and white, please.
  • Your artwork should be inspirational, beautiful, and inspire a millennial traveller to visit Germany.
  • The German National Tourist Office is looking for a range of artwork that captures a broad range of German destinations - use your artwork to inspire people to go off the beaten track.
  • Please ensure the destination(s) in your artwork are recognisable and easy to understand.

  • Your artwork can capture Germany during any season (spring, summer, autumn, winter, all four) – it’s up to you!
  • Use any creative medium you wish, so long as you create digital 2D static artwork.
  • You may submit photography, but please ensure you capture the destination in a super creative way - think outside the box. Check out the mood board to see what we mean and to get inspired for your artwork.
  • You can include people in your artwork, but they shouldn’t be the focus. If any person in your work is recognisable, please ensure they / their legal guardian signs a model release form.
  • Your work can be any size or orientation, but consider that selected artwork may be used on social media and potentially print, so keep this in mind when developing your work. Please create photography in a square or portrait orientation.
  • Please avoid stereotypes, cliches and dark humour.
  • Tell us what place in Germany your work captures or is inspired by via the 'Say something about your submission' field when submitting your work.
  • Feel free to share your artwork on social media. On Twitter, tag @visitgermanyuk and on Instagram tag @Germanytourism. And use #GermanyInFullColour so we can see and potentially share your artwork.
  • Please don't include any reference to politics, offensive, dangerous situations, alcohol, other brands, unclothed people, or anyone under 18 years of age.
About The German National Tourist Office
The German National Tourist Office has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy to represent Germany as a tourist destination. The German National Tourist Office develops and communicates strategies and products to promote Germany's positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 32 agencies around the world to support its activities.

The Career Opportunity
A minimum of 3 and up to 6 pieces of work will be chosen by The German National Tourist Office. The Creators will:
  • Potentially have their artwork used as part of the ‘Germany in full colour’ digital marketing campaign, including featuring on the campaign landing page on Skyscanner.
  • Potentially feature on The German National Tourist Office and Skyscanner social and digital channels.
  • Receive £1,500 for each piece selected.
Creative Invite Guidelines
  • This opportunity is open globally to those who are at least 18 years of age or the age of majority in their jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of The German National Tourist Office and Talenthouse are not eligible to participate. Void where prohibited by law.
  • Limit ten (10) submissions per creator or creator team.
  • Please note, that The German National Tourist Office may share submissions across their various marketing platforms during the submission period and after, with credit given to the creator. Submissions will not be visible to the public until after the announcement of the Selected Creators.
  • All submissions must be original work (meaning not using third party pre-existing copyright materials and/or stock imagery).
  • Creators should retain their original artwork files in the highest quality possible but work must be submitted in JPEG or PNG, max size 10MB.
  • Please add a short description in English telling us about your inspiration and what medium you used. Please use the 'Say something about your submission' section within your submission.
  • Creators submitting photography are required to provide location details to enable The German National Tourist Office to acquire a location release form from the premises.
  • Photographs may include a human presence. If any persons appear or are referred to in the submission, you are solely responsible for obtaining, prior to submitting, all necessary usage rights and permissions for the contents of your submission. Please use this model release form. Proof will be required if selected. Work should not look obviously staged.
  • Please read the 'Submission Guidelines' section above carefully.
  • The Selected Creators may be asked to make up to 2 rounds of amendments to their work to fit requirements.
  • Creators not selected retain ownership in their work. However, by submitting you hereby grant The German National Tourist Office a worldwide, non-exclusive, limited, royalty-free license for 3 months to use your submitted work across their social media channels and online platforms. All creators will be credited accordingly.
  • The Selected Creators grant The German National Tourist Office a worldwide, exclusive, unlimited, irrevocable, perpetual, royalty-free license in their work in exchange for the incentives set forth above. The Selected Creators will be required to sign a license agreement.
  • When sharing submissions on social media, please tag @visitgermanyuk on Twitter, and on Instagram tag @Germanytourism, and use the hashtag #GermanyInFullColour.
  • Creators must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • The Selected Creators must respond to Talenthouse within 2 days of receiving the notification email or else will forfeit all incentives.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules.
  • No purchase necessary to enter or be selected.
How The German National Tourist Office will choose
The German National Tourist Office will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria is based on Creativity and beauty of artwork (40%), Originality (30%) and Overall Understanding of the theme (30%).
Key Dates
  • Launch:
    June 18, 2019 at 5:00 PM
  • Submission Deadline:
    July 29, 2019 at 5:00 PM
  • Selection Period Starts:
    July 29, 2019 at 5:00 PM
  • Creators Selected:
    September 9, 2019 at 5:00 PM
All times are in London Local Time.