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#CreativeLifeline

Create artwork to inspire blood donation

Submission Open
6 Days
7 Hrs
44 Mins
Note from Talenthouse:

Thank you to our creative community for joining us in this important campaign. Your creative work has the power to inspire people to take positive action of donating blood to save lives. This initiative is run by members of the creative industry with valuable financial and mentoring incentives donated by the creative organisations involved. This campaign is not NHS funded.

Every day, the NHS needs nearly 5,000 life-saving blood donations. NHS Blood and Transplant (NHSBT) want your help to spread the message and enlist more donor heroes, in line with the message: “Be a hero, join our community of blood donors. Ready to help when your NHS needs you”.

Create inspiring artwork to encourage a new community of NHS blood donors.

Create bold and uplifting artwork that rallies people to join the community of blood donors and help the NHS when they are needed. The NHS particularly needs more people of black heritage to help patients with sickle cell, people who have O negative, B negative or A negative blood groups and male donors to come forward.

5 pieces of work will be chosen by the judging panel as Selected Creators, please see the incentives below.

Things to Consider
  • Create striking artwork to encourage the general public to join the community of blood donors who are ready to help when the NHS needs them
  • Although there is a need for everyone who is able to donate blood, NHSBT is urgently seeking more black donors because of a rise in demand for some rare blood types that are more common in people of black heritage. People of black African or black Caribbean heritage are more likely to have a rare blood type and therefore are more likely to be able to directly help people within their own communities. We would like to use this opportunity and platform to ask the global creative community to design artworks that embrace their own diverse culture and community. Find out more
  • Submit original artwork created by you! It could be graphic design, illustration, photography or even short animation (10 seconds) that is inspiring and engaging
  • Include the NHSBT's key message: "Be a hero, join our community of blood donors. Ready to help when your NHS needs you". Use a free font or integrate this text into the artwork - it's up to you. Find other key messages & information here
  • Include this NHSBT logo or a creative interpretation of it in your own style
  • Check out this mood board and the NHSBT logo colour palette for inspiration


  • Create your work digitally. For static work create it in portrait orientation, min. 300dpi. For animations submit an MP4
  • Keep in mind, submitted work may be used in print or digitally, so should be suitable for a range of on- and off-line channels
  • Your work should be accessible, diverse and inclusive, and appeal to a broad UK audience
  • This is a global brief so you may tweak the messaging to fit your own communities but keep the NHS as the main focus in your submission
  • You can use text in your work, but please only use UK English
  • You can include people in your submission, but please ensure they are not real, and all look over the age of 17. Don't include references to any real people in your work
  • Don't include references to dangerous situations, other brands, show/imply alcohol or drunkenness, or anything offensive
  • Tell us about your creative process and inspiration via the 'Description' field in your submission
  • NHSBT would love to see and potentially share your work across social media! Tag your work with @givebloodnhs and use #CreativeLifeline
Find out more information on giving blood
There are many moving parts to giving blood, which people may not know about. However, as an individual giving blood is so easy and can be life-changing, here are some videos which are very useful to watch:

ABOUT THE NHS blood and transplant

NHS Blood and Transplant provide a blood and transplantation service to the NHS, looking after blood donation services in England and transplant services across the UK. This includes managing the donation, storage and transplantation of blood, organs, tissues, bone marrow and stem cells, and researching new treatments and processes.

The need for blood never stops and NHS Blood and Transplant provide life-saving blood every day. Blood transfusions are given to patients in a wide range of circumstances, including serious injuries (such as in a car crash) surgeries, childbirth, anaemia, blood disorders, cancer treatments, and many others.

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THE INCENTIVES
The judging panel will choose 5 selected works. The 5 Selected Creators will each receive:
  • £1,000 creative fund
  • Featured on all partner social channels (potentially reaching 10+ million people)
  • 1-hour mentoring session with a member of the panel
  • Press and media exposure
JUDGING PANEL
Charlotte North, Sotheby's

Charlotte North joined Sotheby's Prints Department in 2010. As a Deputy Director and Specialist, she is responsible for generating consignments for the department’s Print & Multiples sales, with a particular focus on sourcing in Germany, Austria, the Netherlands and the US. Charlotte will lead Sotheby’s inaugural Old Master Prints sale, set to take place in December 2020.

Charlotte has worked on several high profile sales at Sotheby’s, including Howard Hodgkin: Portrait of the Artist (2017), A Life in Art: Lord & Lady Attenborough (2016), Bowie/Collector (2016) and Treasures from the Vollard Safe (2010).

Charlotte studied in Sydney and London, obtaining a BA (Hons) in Art Theory at the University of New South Wales and an MA in Curating the Art Museum at the Courtauld Institute of Art.
Lydia Pang, NIKE
Lydia is a Frankenstein creative with a decade of experience in mission-driven marketing. She is currently overseeing brand narrative for Nike Sportswear, ACG and Influencer Marketing based out of Nike HQ in Portland, Oregon.

Prior to that, she was the Group Creative Director of Refinery29, where she oversaw editorial tentpoles highlighting the pay gap, ageism and The Women’s March on DC. She's judged the Clio Awards, D&AD and was a Cannes Lion See it Be it delegate in 2018. She's worked at advertising agencies in New York and London, always in hybrid creative roles allowing her to hone her passion for visual storytelling.

After hours, she previously represented artist Maisie Cousins, together they had art installations at the Tate London and shot Bjork last summer. Lydia is the co-founder of a Rape Crisis Charity project, set up to dispel the notion that clothes can give consent.

Instagram
Abigail Blackburn, HERE
Abigail Blackburn is a creative executive leader, currently working across Brand Marketing and Communications as a Director in the Technology sector. She specialises in developing brand and social media strategies, content marketing, campaigns, and creative platforms, as well as consulting for agencies and start-ups. A storyteller at heart, she spent much of her career as an editor on leading UK women’s publications, including Cosmopolitan, Woman, and Femail, before becoming Editor-in-Chief of Now magazine. She’s also appeared as a guest speaker on diversity in media for BBC Breakfast, The Guardian, and Girls' Talk London. She studied Creative Writing at Sydney’s University Of Technology. Abigail is an advocate for improving inclusivity and belonging for Black British people like her and enjoys bringing a diverse perspective, whenever possible, to any project she supports. She also brings significant experience in generating audience engagement and growth, advising Boards on proposition development and digital innovation.

Linkedin
Sachini Imbuldeniya, Bridge Studio
Sachini Imbuldeniya is Creative Director of Bridge Studio, the multi-award-winning content agency at News UK.

She is also the producer of the United Nations viral video You Clap For Me Now, and the Founder and Managing Director of Studio PI: A new photography and illustration agency whose mission is to promote equality and celebrate diversity in the creative industry.

Linked In
Laura Swinton, Little Black Book

Laura joined LBBOnline in 2012 and over the past eight years has turned the disruptive platform into a valued part of the creative industries. A truly international publication, it’s the place to read about the most exciting creativity and innovations the ad world has to offer. Her personal passions are the psychology and neuroscience of creativity and the coming together of art and science – so she’s in her element when interviewing the most innovative minds in the business.

Laura spent a year at Renmin University in Beijing as part of her undergraduate degree in Chinese with Politics. She also has postgraduate degrees in Journalism and Psychology and has spent time volunteering in education and mental health. She also once held a human brain, but don’t worry, she’s probably not a zombie.

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Marla Altschuler, Cantine
Marla Altschuler is Co-founder of the award-winning collective, Cantine, and a Creative & Audience Strategist specialising in community, content, and purpose. Marla’s creative and business background in both the film and music industries has given her a unique perspective and approach to strategic marketing for global music artists and brands within youth and culture. She applies her entrepreneurial experience to build innovative & award-winning marketing campaigns and has overseen strategic creative production and amplification of content for Nike, NHS, BBC, Disney, Sony Music Entertainment, Universal Music Group, and multiple #1 global music artist campaigns.

CREATIVE BRIEF GUIDELINES
  • Who is eligible: This opportunity is open globally and you need to be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of NHS, judging panel, Cantine and TLNT (Talenthouse, Ello and Zooppa) are not eligible to participate. Void where prohibited by law.
  • Limit 15 submissions per creator or teams.
  • Please note, that during the Submission Period, your submission maybe featured on NHS and partners social channels with credit given to you.
  • All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by NHS. All rights in and to the material provided are reserved by NHS.
  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Static work must be submitted as a JPEG or PNG, and moving work must be submitted as an MP4. Max. size 10 MB. Please retain your original, layered or source files in the highest quality possible.
  • Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
  • We advise you to carefully read 'Things to Consider' section above.
  • If you are not selected, you will retain ownership of your work and it will not be shared by NHSBT or partners at any time.
  • If you are a ‘Selected Creator’, you will be required to grant a worldwide, non-exclusive, digital, license 3-year license to the selected work to NHS for the specified incentives. The NHS will allow partners (including but not limited to TLNT and Cantine) to use selected work in support of the campaign. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio use only.
  • If selected, you may be asked to modify your work to fit production requirements.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • No purchase necessary to enter or be selected.
HOW the Judging Panel WILL CHOOSE
The judging panel will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria are based on Creativity (30%), Originality (30%) and Overall Understanding of the theme (40%).
Key Dates
  • Launch:
    November 10, 2020 at 8:00 AM
  • Submission Deadline:
    December 8, 2020 at 5:00 PM
  • Creators Selected:
    January 14, 2021 at 6:00 PM
All times are in London Local Time.
NEXT STEPS
To participate, review the guidelines and submit your work.
Participate