Create artwork inspired by The Turning

Creators Selected On
January 8, 2020

To amplify the launch of the new film The Turning, Universal Pictures wants to collaborate with you for an exciting art activation!

You're invited to create static poster art or cinemagraphs/GIFs inspired by the film, using the client's provided imagery, socials, and trailer for inspiration.

4 pieces of static artwork will be selected and receive $2,000 each. Additionally, 1 piece of motion artwork will be selected and receive $2,500. We're excited to announce that The Turning's acclaimed director, Floria Sigismondi, will be helping make the selections! The judges are looking for an alternative poster design that is captivating, horrifying, and imaginative.

things to consider
  • You are encouraged to emphasize/showcase:
    • The disturbed children's antagonistic relationship with the nanny
    • The mysterious presence of the house
  • Title treatment can be downloaded here. This can be used directly in your work.
  • Asset pack can be downloaded here. This should be used for inspiration, and not be directly used in your work.
about the turning

For more than 100 years, a deeply haunting tale has been passed down to terrify audiences. Next January, DreamWorks Pictures’ The Turning takes us to a mysterious estate in the Maine countryside, where newly appointed nanny Kate is charged with the care of two disturbed orphans, Flora and Miles. Quickly though, she discovers that both the children and the house are harboring dark secrets and things may not be as they appear.

Inspired by Henry James’ landmark novel, the haunted-house thriller is directed by spellbinding visualist Floria Sigismondi (The Runaways, Hulu’s The Handmaid’s Tale) and stars Mackenzie Davis (Terminator: Dark Fate, The Martian), Finn Wolfhard (It, Netflix’s Stranger Things), newcomer Brooklynn Prince (The Florida Project) and Joely Richardson (Red Sparrow, The Girl with the Dragon Tattoo).

the incentives
4 pieces of static artwork, as chosen by Universal Pictures, will be selected. The Selected Creators will:
  • Potentially receive exposure for their artwork across The Turning's digital and marketing channels including print materials and merchandise
  • Receive $2,000 for each piece of artwork selected
1 piece of motion artwork, as chosen by Universal Pictures, will be selected. The Selected Creator will:
  • Potentially receive exposure for their artwork across The Turning's digital and marketing channels
  • Receive $2,500 for each piece of artwork selected
about the guest judge: Floria Sigismondi

Floria Sigismondi is a multidisciplinary artist working in Fine Art, Photography and Film Directing. She attended the Ontario College of Art and Design in Toronto Canada.

Floria Sigismondi most recently directed The Turning, starring Mackenzie Davis, Finn Wolfhard and Brooklynn Prince. Previously, she wrote and directed the critically acclaimed feature The Runaways, starring Kristen Stewart and Dakota Fanning. Her television work includes American Gods for Starz and Handmade's Tale for Hulu.

Her trademark cinematic style has made her one of the most acclaimed music-video directors in the field’s history. She has worked with luminaries such as David Bowie, Justin Timberlake, Pink, The White Stripes, Katy Perry, Bjork, Sigur Rios, Christina Aguilera and Rihanna. In 2013, her video for Justin Timberlake’s “Mirrors” swept video awards globally, including winning the MTV Video Music Award for Video of the Year and Director of the Year. Spectacle, the first museum exhibition to celebrate the art and history of the music video, showcased Sigismondi’s enormous influence, while her video for Marilyn Manson’s “The Beautiful People” earned a permanent spot in New York’s Museum of Modern Art.

Floria also has published two books of her photography, Redemption and Immune. Her most recent book, Eat the Sun, published by Die Gestalten Verlag launches in the United States this month. Her photography and sculpture installations have been exhibited in New York, Toronto, Germany and Italy.

*Photo credit: Shane McCauley/Nuehouse*

creative invite guidelines
  • Who is eligible: This opportunity is open globally to those who are at least 18 years of age and the age of majority at the time of entry. Void where prohibited by law.
  • Each creator may submit up to 10 submissions. Creator teams allowed.
  • Submissions will not be visible to the public until after the announcement.
  • Please note, that during the Submission Period, your submission may be featured on The Turning's social media channels with credit given to the creator.
  • All submissions must be original artwork which is not inspired by or based on third-party artwork (and may not contain third party materials or intellectual property and/or stock materials, and must be free-and-clear of any and all third-party rights). Please, no photography or video.
  • Creators may depict the likenesses of the characters in The Turning to the extent such depiction does not contain the likeness of the actors and may include The Turning title treatment logo in their artwork. All rights in and to the characters, title treatment logo, and asset pack provided are reserved by Universal Pictures (“Universal”).
  • Selected Creators may be asked to modify their artwork up to 2 times to fit production requirements.
  • Selected Creators (defined in Official Rules found below) shall assign to Universal and their licensees and assigns all rights, title, and interest in and to the Selected Creators’ submitted artwork. Selected Creators will be required to sign an Assignment and Release Form and the Awardee Agreement.
  • The Non-Selected Creators retain the copyright as to the original elements only in their artwork, subject to Universal’s intellectual property rights to the motion picture elements. By entering the Creative Invite, each creator grants to Universal a worldwide, unrestricted, non-exclusive, royalty-free license for one (1) year to use the submitted artwork across Universal’s various marketing platforms in association with the advertising, marketing and promotion of The Turning including without limitation digital and marketing channels. Universal will use its best efforts to provide all creators with credit for their artwork.
  • Creator's copyright in the artwork is subject to and restricted by Universal's underlying rights in The Turning's IP defined in the Official Rules, and entrants may make only personal non-commercial use (e.g. portfolio purposes and digital channels) of the submissions without express written consent from Universal. In no event, may an entrant obtain a fee, royalty, advertising revenue, or any other payment for the art created pursuant to this Creative Invite.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • During the selection period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your artwork and a scan of your ID.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Designs must be submitted in JPEG, PNG, GIF max. size 10MB. Please retain your original layered AI or PSD files in the highest quality possible. Please, no photography.
  • Sponsor: TLNT Group LLC.
How Universal Pictures will choose
Universal Pictures will select from all qualified submissions. A qualified submission is one that meets all the Terms & Conditions, Guidelines, and Official Rules.

All eligible submissions received will be judged according to the following equally weighted judging criteria: substance; creativity; originality, and adherence to The Turning theme.
Key Dates
  • Launch:
    November 14, 2019 at 12:00 PM
  • Submission Deadline:
    December 17, 2019 at 10:00 AM
  • Creators Selected:
    January 8, 2020 at 10:00 AM
All times are in Pacific Time.