Based on the seminal horror novel by Stephen King, Pet Sematary
follows Dr. Louis Creed (Jason Clarke), who, after relocating with his
wife Rachel (Amy Seimetz) and their two young children from Boston to
rural Maine, discovers a mysterious burial ground hidden deep in the
woods near the family’s new home. When tragedy strikes, Louis turns to
his unusual neighbor, Jud Crandall (John Lithgow), setting off a
perilous chain reaction that unleashes an unfathomable evil with
To amplify the launch of the film in
April 2019, Paramount hand-selected ten (10) unique artists to
create artwork inspired by the creepy, mysterious, and horrific world captured in Pet Sematary!
There are a few items available
for reference, but artists were encouraged to let their imagination flow! The film’s
trailer, social channels, and still images were provided to be used as inspiration for the artwork. The final poster was created in two versions: one with the English title treatment,
the other with the title treatment in the artist's country's native
language. Country specific briefs and respective title treatment logo were provided.
Whether it's an illustration, a
painting, or an alternative poster design, the studio was looking for
captivating and imaginative artwork to help drive excitement and promote
socially across the film's marketing and digital channels. Artists were also
encouraged to video record/time-lapse their creative process which would
be used by Paramount for an additional opportunity of social exposure!
After final completion of the work and acceptance by Paramount, artists received $2,000.