- Launch: January 11, 2018 at 5:00 AM
- Submission Deadline: February 14, 2018 at 10:00 AM
- Selection Period Starts: February 14, 2018 at 10:00 AM
- Creators Selected: March 8, 2018 at 10:00 AM
Create artwork expressing Heineken’s ‘Open Your World’
Heineken are an internationally famous beer that has been brewed by one family for over 140 years. Heineken are proud to serve 25 million Heineken’s each day across 192 countries, never compromising on quality. While other beer brands look back at their heritage, Heineken constantly challenge themselves to remain progressive: searching for innovative new ways to connect to their consumers, after all, we enjoy being part of a great night out!
Heineken invites artists from around the world to create 'cool' visuals that express your interpretation of Heineken's campaign line ‘Open Your World’, and capture how Heineken plays/can play a role to 'Open Your World'. Heineken believes there is always a more refreshing way to fully experience what the world has to offer!
Heineken are looking for surprising, fresh, unique and engaging key visual artwork which expresses the Heineken brand values. So, let your imagination take over!
Artists may submit illustration, graphic design, GIF, cinemagraph or animated video (max. 15 sec). Whatever format you use, it should be square and suitable for digital use. Before submitting your work, please read the 'The Brief' section, and take a look at the mood board for inspiration.
This is your opportunity to have your work showcased across Heineken's social channels and potentially be part of the 2018 brand campaign. An artist incentive pool of €13,000 is made available. Moving image pieces that are selected will receive €2,000 per piece, and static designs €1,500 per piece. In addition to these incentives, other submissions may be posted on the client’s media channels with artists given credit and receiving exposure from the Heineken channels.
Selected Artists, as chosen by Heineken, will: