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#AccordingToYes

Create artwork for Dawn French, Falmouth University and Penguin Books

Creators Selected On
November 25, 2015
Brief
To celebrate the launch of her third novel According To Yes, Dawn French, in partnership with Falmouth University and Penguin Books, invites visual artists from around the world to submit visual artwork to be a part of the official social media campaign around the book’s launch this October.

Visual artists of all disciplines, from fine artists to graphic designers, photographers to fashion illustrators, animators to filmmakers, are encouraged to watch the call-to-action video opposite and about the book video below, download the book jacket and read the extract to get inspiration for their submission.

The Judges are looking for thought-provoking submissions that captures the themes within According To Yes and gets readers excited about what to expect from Dawn’s new book.

The Selected Artist will receive £1,500 and their work will be used as part of the official social media campaign for the book’s release. Two Highly Commended artists will also receive social exposure and £500 each.

About 'According to Yes'
Dawn French, number one bestselling author of A Tiny Bit Marvellous and Oh Dear Silvia, returns with her joyously funny new novel, According To Yes.

"The Foreign Land of the Very Wealthy - otherwise known as Manhattan's Upper East Side - has its own rigid code of behaviour. It's a code strictly adhered to by the Wilder-Bingham family.

Emotional displays - unacceptable.

Unruly behaviour - definitely not welcome.

Fun - no thanks.

This is Glenn Wilder-Bingham's kingdom. A beautifully displayed, impeccably edited fortress of restraint. So when Rosie Kitto, an eccentric thirty-eight-year-old primary school teacher from England, bounces into their lives with a secret sorrow and a heart as big as the city, nobody realises that she hasn't read the rule book.

For the Wilder-Bingham family, whose lives begin to unravel thread by thread, the consequences are explosive.

Because after a lifetime of saying no, what happens when everyone starts saying . . . yes?"
The Career Opportunity
One Artist as selected by Dawn French and her panel of judges will receive:
  • Their work used as part of the official social media campaign including 1 week social media channel skin takeover on Dawn French’s official channels
  • A tutorial with an Academic in their chosen field at Falmouth University via Skype
  • A display of their work within Falmouth University
  • £1,500
Two Highly Commended Artists will receive:
  • Exposure across Dawn French and Penguin’s social channels
  • £500 each
About Penguin
In 1935, Allen Lane had a revolutionary idea to offer affordable, quality paperback books through outlets like railway stations and newsagents as well as bookshops. Lane launched his new line of books on July 30, 1935, with ten inexpensive paperbacks. Within a year, Penguin had sold three million copies. An innovative publishing model had been launched into the world. Now eighty years later, Penguin Books has expanded to include a broad spectrum of quality publishing in paperback, e-book, and hardcover. From paperback editions of block-buster bestsellers to trailblazing paperback originals, from esteemed Penguin Classics to impulsively graspable gift books, Penguin continues its mission of bringing intelligent, accessible books to readers who know that what you read matters.

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About Falmouth University
Falmouth University is a specialist creative multi-arts institution for rethinking convention and outthinking challenges. At a time when conventional thinking doesn't work any more, it's a potent formula.

Dawn French is a Chancellor at the University.

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Meet The Judges
Dawn French
As a writer, comedian and actor, Dawn French has appeared in some of this country’s most long running, cherished and celebrated shows, including French and Saunders, The Comic Strip Presents ..., Murder Most Horrid, Vicar of Dibley, Jam and Jerusalem, Lark Rise to Candleford, and Roger and Val Have Just Got In. Her number 1 bestselling memoir, Dear Fatty, was published to critical acclaim in 2008. This was followed in 2010 by her debut novel, A Tiny Bit Marvellous, which become the biggest selling debut hardback fiction since records began, and Oh Dear Silvia in 2013. Dawn was formally installed as Falmouth University’s first Chancellor in March 2015; she enjoys wearing the crown.
Jon Unwin
Director of the School of Communication Design – Falmouth University
Following graduation from the MA Graphic Design course at the Royal College of Art in 1987, Jon joined the international design consultancy, Minale Tattersfield & Partners, London. Here he worked with many outstanding designers, in a multi-discipline company, where the 'idea was king'. He was fortunate to work closely with both Marcello Minale and Brian Tattersfield on a range of major projects with leading clients including London Transport, NatWest Bank, Valentino, Samontana, Jameson Irish Whiskey and the FA Premier League, to name but a few. Jon has been the Head of Graphic Design for 14 years, before becoming the Director of the School of Communication Design in 2013.
John Hamilton
Art Director – Penguin
John attended the Glasgow School of Art and Design and specialized in illustration. He then became a junior designer, designing books, and has continued on this path ever since. He came to Penguin in 1997 as Penguin Art Director and was the driving force behind dropping the orange spines from the majority of Penguin fiction. He was also responsible, along with Jim Stoddart, for Penguin's 70th Birthday Campaign, inviting seventy designers, artists and illustrators to create one cover each, designed within seven days for a flat fee of £70. John is responsible for art–directing Penguin's hardback imprints, Viking, Hamish Hamilton, Michael Joseph, Fig Tree and Penguin Ireland.
Elizabeth Smith
Head of Marketing and Publicity & Associate Paperbacks Publisher
Penguin Random House UK
Elizabeth began her publishing career at Random House where she worked for 7 years. She joined Penguin in 2004 as Marketing Director and now oversees the marketing and publicity teams in the Michael Joseph division, as well as working closely with the editorial team. Elizabeth has worked with an eclectic mix of authors over the years from Jamie Oliver to Norman Wisdom, Marian Keyes to Victoria Beckham, Sue Townsend to Ant & Dec and Roald Dahl to Sue Perkins.
Creative Invite Guidelines
  • This opportunity is open globally to those who are at least 18 years of age at the time of entry. Void where prohibited by law.
  • All entries must be original work (meaning not using third party pre-existing copyright materials).
  • If you are submitting a design, GIF or photograph, you should retain your original art files but work must be submitted in JPEG, PNG or GIF, max size 10MB.
  • If you are submitting a video, you must submit your video to YouTube, Vimeo or Vine then paste the video URL via the "Participate" tab on Talenthouse.
  • If any persons appear or are referred to in the submission, you are solely responsible for obtaining, prior to submitting, all necessary usage rights and permissions for the contents of your submission to permit the use on the social media channels of the host.
  • If you are a student of Falmouth University then please make this known in your submission to be considered for a separate internal opportunity.
  • Artists that are not selected will not give up any rights to their work, however Dawn French and Penguin Books have the right to promote their work on their channels in connection with this Creative Invite. All artists will be credited accordingly.
  • The Selected Artists grants Dawn French and Penguin Books a worldwide, exclusive, royalty-free license for one year to use the submitted designs on their social media channels and website and according to the Release Form the Selected Artist will have to sign. In return, the Selected Artist will receive the specified incentives.
  • The Selected Artist's final work may be modified in collaboration with Dawn French's creative team and Penguin.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • Artists should have an up to date profile.
  • All submissions will feature as part of a global gallery after submissions close.
  • The Selected Artist must respond to Talenthouse within three days of receiving the notification email or else will forfeit all incentives.
  • Inappropriate, offensive and harmful submissions, as well as submissions that do not fit the brief or guidelines, will be removed.
  • No purchase necessary to enter.
How the Judges will choose
Dawn French and her guest judges will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Key Dates
  • Launch:
    October 1, 2015 at 10:00 AM
  • Submission Deadline:
    November 4, 2015 at 10:00 AM
  • Selection Period Starts:
    November 4, 2015 at 10:00 AM
  • Creators Selected:
    November 25, 2015 at 10:00 AM
All times are in Pacific Time.
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