Create artwork for O2's Think Big Programme

Winner Announced On
April 2, 2015
the brief
To celebrate 5 years of creating positive societal change and impacting youth across Europe, O2’s Think Big programme is inviting artists, graphic designers and illustrators to help create the visual assets that will be used as part its new look and feel. Think Big is all about open innovation and to continue this journey they’re refreshing their brand to ensure that they remain relevant and fresh to young people.

Artists are encouraged to follow these steps:
  1. Scroll down to the Creative Pack, and learn more about the six Think Big leaders and their projects.
  2. Select one or more Think Big stories, then download their corresponding images.
  3. Illustrate on top of their photographs to bring to life their projects and tell their story in a clever way. Multiple images within the same submission are allowed.
This is a once in a life time opportunity to get your work seen by leading mobile telecommunications company Telefonica and their award-winning creative agency Lambie-Nairn.

Think Big and start creating now!
about think big
Think Big is a programme supported by the Telefonica Foundation that gives young people the digital and entrepreneurial skills they need to create positive societal change. Telefonica, one of the world’s largest companies, believes the possibilities of technology should be available to everyone, so no one is excluded, and that the development of digital skills is key to help young people thrive.

Think Big aims to inspire, support and enable young people (13-25 year olds) with great ideas; so they can have an impact on society while getting the hands on experience and skills they need to thrive in today’s digital world.

the career opportunity
One artist, as selected by O2, Telefonica Foundation and their judges, will work with Lambie-Nairn to develop their submission into a brand ready for market. In addition, they will receive:
  • 2,000 EUR
  • A trip to Lambie-Nairn in Central London to meet one-on-one with creative heads and get expert advice on enhancing their portfolio (travel and accommodation will be provided)
  • Exposure across Telefonica's social channels
Six additional artists who best capture one of the six Think Big Ambassadors and their corresponding projects will each receive:
  • 550 EUR
Two artists with the highest number of votes will each receive:
  • 550 EUR
“The Think Big programme of the Telefonica Foundation to develop the ideas of young people in Spain and across Europe, has my full support.”
- Rafael Nadal, world tennis No. 3 and prominent millennial
creative pack
Think Big are updating their brand identity to ensure they stay fresh and relevant to young people. This is work in progress and they are looking to illustrators to help develop the artwork that will ensure that the young people and their projects are the heroes of the new look and feel.

Take some time to watch the films and read about 6 of the projects below. Then think about how you can illustrate on the photography of the project leaders to bring their projects to life. Do you illustrate inside the person or around them? Can you use lettering or iconography to help tell the story of the subjects?

Remember – the selected illustrations will be artworked for professional use, so it’s important you create your artwork on a separate layer from the photograph. Submitting a flattened JPEG or PNG is fine for the judging process.

We’ve included an example (to the right) for reference only, but are keen to see a wide range of ideas and styles.
Kurt Lee, Futuretechies (UK)
Currently pursuing a PhD researching Computer Science Education in the UK, Kurt believes that every young person has the right to be a 'future techie' regardless of where they come from and their educational background.

After teaching himself to code, Kurt founded the social enterprise Future Techies with the support of Think Big. Future Techies delivers hands-on workshop sessions using the latest web tools, programming softwares and technologies such as 3D printers, virtual reality headsets, robotics and motion sensors to inspire young people in schools and community centres, especially those in ‘disadvantaged’ areas that need it most.

The Vehicle of Mass Inclusion (VEOMI) project is the latest addition to Future Techies’ portfolio, dubbed the “ice cream van of technology”, it aims to further promote digital inclusivity by reaching more young people with a mobile technological resource.

Ba Khai Tran, Tradity (Germany)
Inspired by the financial crisis, and the need for young people to be able to have control and understanding of their money, Tradity is an online game for students providing financial education.

Driven by wanting to make a difference in young people's lives, in June 2013, Ba Khai in a team of four came up with the idea and with the support of Think Big has grown to 21 young dynamic people from across Germany.

The team organise national and local competitions with schools and universities around the online game, closely working together with student body representatives and teachers. To date over 4,000 students from over 160 schools and universities have participated. Tradity have been recognised by various financial education and social commitment prizes and are now closely working together with the Ministry of Education.

Manolo Ballarin, TaskTide (Spain)
TaskTide (formerly known as 3WTasks) is a social network designed to tackle youth unemployment.

In Spain alone less than 50% of young people are employed. This is a social issue that impacts everyone. And although there are already many platforms and apps seeking to address this, the problem is the immediacy in which people can both find employment and those requiring those skills, can connect with each other.

Driven by creating ways to help young people find work and opportunities, Manolo launched TaskTide (3WTasks), an app which focuses on providing a quick, reliable and local solution. Imagine you need your computer fixing urgently, the app lets you find a person with the right skills, just around the corner from you to solve the problem. You have your problem solved and a young person has gained valuable experience and employment in seconds.

Thao Tran, Von Morgen "Mapping For Good" (Germany)
Thao Tran and her team’s vision is to support kindness and bring a little happiness to our world. To achieve this, they have created a platform called Von Morgen, or ‘Mapping for Good’. This allows users to share their favourite places in the world. Places that are forward thinking and inspiring.

Users can rate places according to different values such as family, friendliness, fairness and diversity. This crowd based content creates a clear and trust-worthy map of projects, companies and events for people to find what they are looking for. Helping to make a world of tomorrow, a reality today.

Meritxell Molina, Picto Connection (Spain)
Worldwide, more than 11.5 million people have a disease, or a neurological disorder which means they cannot communicate. They're trapped inside their own world. Meritxell, a neurological psychologist, was inspired by her uncle who suffered from a neurological condition, to give a voice to those who cannot be heard.

Picto Connection is an application based on the use of pictograms for children and adults with Autism Spectrum Disorder (ASD) with the aim of enhancing direct communication with others. The system has been designed to meet the functional diversity of these people on cognitive, visual and auditory levels from infancy to adulthood. In less than 24 hours after the initial publication of the demo version of the app, Meri and her team captured the interest of a care center for children with ASD keen to work on developing the project.

Hannah Catmur, Pocket Explorers (UK)
As an experienced designer in mobile, web and digital marketing, Hannah is passionate about tech, the outdoors and founded Pocket Explorers to ignite kids' connection and passion with the outdoor world.

The app, which is available on iTunes, is an exciting new product aimed at connecting kids, aged 3-9, with the great outdoors. The aim of the app is to engage kids in amazing adventures, rewarding play in the real world to encourage new ways of exploring and learning outdoors. Hannah’s Pocket Explorers is helping parents use technology to connect kids with the environment and increase the quality time families spend together.

meet the judges
adrian burton - executive creative director
Adrian’s role as Executive Creative Director at Lambie-Nairn is to put his creative stamp on all the work they do, adopting an on-going role to ensure the work clients and their many agencies produce remains consistent, coherent and relevant. He has over 20 years of experience in design, having worked at Sedley Place (UK and Berlin) where his clients included Volkswagen Group and The Royal Mail.

Since moving to Lambie-Nairn in 1997 he has been at the helm of many high profile branding projects including the BBC (Masterbrand, TV, radio and events), 2022 FIFA World Cup Qatar, EA Games, FIFA, Sainsbury’s, Direct Gov, Expedia, Telefónica, O2, Al Jazeera and Qatar 2022 Supreme Committee.

Adrian is a regular judge and speaker within the creative industry including for D&AD, Roses awards and the infamous Chip Shop awards!
tim simmons - creative director madrid
Tim, Creative Director Madrid, joined Lambie-Nairn in 2009, after having spent several years as creative director with various brand and design consultancies on both sides of the Atlantic and in Asia. Currently among his responsibilities is the creative leadership and development for Telefonica’s brands across Spain and Latin America.

Tim’s experience includes working directly with global brands such as 3M, Apple, Citibank, Coca-Cola, Deutsche Bank, Elsevier, Ford, Kodak, Levi’s, P&G, Santander, Telefónica, Movistar, Terra and for Spain and Portugal’s central governments on national branding projects.
peter holmes - director of brand
Peter has been Director of Brand at Telefonica for 8 years. Responsible for the O2 brand in all its countries and its multifarious customer and employee activities - including advertising, sponsorship and internal and external communication - Peter is passionate about brands creating, developing and telling stories to build emotional resonance and a genuine rapport with their customers.

With over 25 years' experience in both agency and client organisations, Peter is still driven by a love of outstanding creative work and the capability of truly original ideas to make the difference between a brand really winning and remaining distinctly average.
Philipp Mühlebach - creative director munich
Philipp joined Lambie-Nairn in Munich 2014 where he leads the creative team. Philipp started his career in Berlin before moving to Munich via Boston and London. He has over 12 years experience in Design, Branding and Brand Experience and has worked internationally for design studios including MIT Mobile Experience Lab, Landor Associates and KMS.

He has worked across a variety of business sectors and with leading clients including Airbus Group, BP, Bench, DZ Privatbank, F1X Dubai, Jins, Johnnie Walker, O2, Pick n Pay, Symbian Foundation and Vodafone.
Lydia is the Head of the Communications Area at the Telefonica Foundation, the social and cultural arm of Telefonica. Her daily work consists in the development of communications strategies for projects on innovative education, exhibitions on the digital culture, or the programmes aimed to tackle youth unemployment, including the Think Big programme.

Previously, Lydia worked within the Movistar advertising team during ten years. Here she had the opportunity to participate in the re-launching of the brand in Spain, development of the Movistar brand strategy and positioning and the implementation of advertising campaigns.
creative invite guidelines
  • This opportunity is open globally to participants ages 18 and older.
  • Artists should retain their original artwork files (in 300dpi) but designs must be submitted in JPEG or PNG, max size 5MB.
  • All entries must be original artwork (meaning not using third party pre-existing copyright materials).
  • The host is looking for illustrations on top of photography, and multiple images within the same submission are allowed.
  • The illustrations should be created as a single layer, so that they can be turned into vector graphics for use within the toolkit.
  • The copyright in and to the winning submissions shall be owned by Telefonica.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • All submissions will feature as part of a global gallery with public voting on Facebook and Twitter.
  • Talenthouse reserves the right to disqualify artists who we believe are cheating the voting system as this is against the spirit of the Creative Invite.
  • Inappropriate, offensive and harmful submissions, as well as submissions that do not fit the brief, will be removed.
  • No purchase necessary to enter.
how O2 and the Telefonica foundation will choose
O2, Telefonica Foundation and their judges will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules. Their selection will be independent of social votes.

The Talenthouse community and supporters of entrants, whether on Talenthouse or not, can vote for their favorite submissions during voting week via Facebook and Twitter. The two artists with the largest public support will be chosen as the Highest Voted.
Key Dates
  • Submit By: March 12, 2015 at 10:00 AM
  • Voting Starts: March 12, 2015 at 10:00 AM
  • Voting Ends: March 19, 2015 at 10:00 AM
  • Winner Announcement: April 2, 2015