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Create & install artwork on Atlanta's 'Art Walk' with Moxy Atlanta Midtown

Creator Selection On
August 15, 2019

Following the success of previous #MoxyBlankCanvas campaigns, Moxy Hotels (part of Marriott International) is now looking for another official Artist-in-Residence for one of its newest hotels, Moxy Atlanta Midtown.

This hotel is located in one of the most dynamic and creative parts of this bustling southern city, and they’re right on Atlanta's Art Walk! As part of the Moxy Blank Canvas program, the hotel is offering 1 artist the opportunity to create artwork that will become ingrained in Midtown Atlanta’s vibrant culture. Home to the largest concentration of cultural venues in the southeast and attracting more than 6 million visitors each year, Midtown Atlanta’s art scene isn’t confined to gallery walls – it spills out into the streets and sidewalks.

Design and paint mural artwork for an outdoor space at the Moxy Atlanta Midtown hotel. Use the spaces available on the 'Art Walk' to create a truly inspiring and insta-worthy experience for art lovers walking through the city.

You may work with graffiti, illustration or paint (or maybe even mosaic art) - it’s up to you how you create your design. Your work should be imaginative and completely new outside the Moxy. It will be the first installation along the Art Walk and will set the tone for future installations along the art corridor! Envisioned as a unique pedestrian experience, the Art Walk links culture and community to transit within a creative space that fosters human connection and interaction at the street level. Be inspired by Midtown’s high-energy arts hub and Moxy's cheeky ‘Play On’ attitude.

The Selected Artist will receive $4,000 plus $4,000 production budget to bring their artwork to life over 5 days in September/October 2019. 2 Finalists will receive $500 each and potential exposure across Moxy’s social channels.

SUBMISSION GUIDELINES
  • Design a mural artwork for the space on the Art Walk, just outside the Moxy Atlanta hotel that is truly unique and Instagramable.
  • The space on the Art Walk consists of the below areas. You may use some or all of these spaces:
    • Space at the top of a staircase
    • The staircase itself (i.e. you could use the vertical sections of a step)
    • Wall next to the staircase
    • Space at the bottom of the staircase around the Moxy hotel entrance
  • Check out these photos and watch this video to see how the spaces are linked, and how people will walk through the space. Moxy encourages you to use as much of the space as you can to create a really impactful experience. See dimensions for each section here.
  • Bring the Art Walk space to life with a modern, colourful and vibrant design - be inspired by the city of Atlanta, and Moxy’s cheeky, ‘Play On’ attitude.
  • Your artwork could be graffiti, painted or even mosaic - but consider the space is outside so the work will need to be durable and look amazing for years to come.


  • In your submission, please include:
    • A visual, sketch or mock-up of your proposed design, detailing which area of the Art Walk space it is for, and your inspiration for the artwork (JPEG/PNG);
    • A production plan detailing how you’ll use the $4,000 budget, what materials you’ll use, how it will be durable etc. (in English, PDF);
    • A portfolio sample showing examples of your previous work.
  • You may paint directly onto the walls and staircase surfaces.
  • When planning your work, keep in mind that you will need to install the work in up to 5 consecutive days in September/October 2019.
  • Consider the Ark Walk is a family-friendly space, so please ensure your work is suitable for an art lover of any age.
  • You’ll receive a production budget of $4,000 - this is to cover your materials to install the artwork. Consider everything from paint to overalls. Don’t worry about travel and accommodation for the installation period as this will be covered by Moxy.
  • Check out this mood board for inspiration!
ABOUT MOXY ATLANTA MIDTOWN
Moxy Atlanta Midtown is in Atlanta’s “heart of the arts”. Guests feel the insane creative energy both inside and out. Bar Moxy features a graffiti mural by ATL’s own Greg Mike, the Beltline just outside the hotel is dotted with artwork and humming with events. Crave-worthy destinations like Ponce City Market, with its food hall, shopping and mini golf course, surround the hotel. Within walking distance, there are 150+ restaurants and bars - everything from cozy bakeries to late-night lounges.

Drawing on the art-infused surroundings, Atlanta vibes fuel the hotel's décor. It’s all local – the lighting, the furniture, the art. The result is a unique balance of the grit of the city with sweet southern hospitality. Read more about Midtown Atlanta here.

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ABOUT MIDTOWN ALLIANCE & ART WALK
In 2016, Midtown Atlanta was named 1 of the 5 “Great Places in America”, acknowledging it's mixed-use, walkability, cleanliness, safety, and culture. Midtown Alliance is a non-profit organization, dedicated to building a vibrant neighborhood in the heart of Atlanta and making Midtown a national model of urban excellence.

Imagine a pedestrian corridor shaded by trees and animated by art, that's Atlanta's Art Walk. The walk will link culture and community to transit, within a creative space that fosters human connection and interaction. The Art Walk will eventually be a ½ mile long, with the first phase extending 3 blocks along Peachtree Walk, between 10th Street and 13th Street. The Moxy Atlanta Midtown runs between 13th Street and 14th Street of the Art Walk, connecting bustling nightlife to cultural venues that make Midtown the “heart of the arts.”

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THE CAREER OPPORTUNITY

1 Selected Artist, as chosen by Moxy and the judges, will:
  • Travel to Atlanta to install their proposed work in September/October 2019, and potentially attend a PR event (travel and accommodation will be provided);
  • Potentially become the official 'Artist in Residence' for Moxy Atlanta Midtown;
  • Potentially have their work on permanent display as part of the 'Art Walk';
  • Receive potential exposure across Moxy and Midtown Alliance social media and digital channels;
  • Receive $4,000 for their selected work, plus $4,000 production budget to cover the cost of installing the work.
2 Finalists, as chosen by Moxy and the judges, will receive:
  • Potential exposure across the Moxy and Midtown Alliance social media and digital channels;
  • $500 each.
MEET THE JURY
GREG MIKE
Born and raised in Connecticut, childhood trips to NYC in the mid-’80s exposed "Greg Mike" Mensching to the creative potential of reinventing public spaces through art and design. Always obsessed with the boundless energy and crisp line work of iconic American mid-century cartoons, by his early teens Greg began using the walls of his native state to fuse these two passions together. Mixing the take-no-prisoners bombast of classic NYC street art with the eagle-eyed precision of mass market illustration and animation has been his goal from the beginning. Further inspired by his deep involvement with skate culture and his intersections with the design world, he has become known for pieces that incorporate vivid explosions of incandescent color filtered through a Surrealist Pop Art perspective. Populated by gleefully twisted characters, his world is unsettling, mischievous and uniquely captivating.

Currently based in Atlanta, GA, Greg Mike is the founder and creative director of ABV AGENCY / GALLERY, a multi-platform studio specializing in branding, apparel design and visual production. A hub for Atlanta innovators, ABV also functions as a gallery exhibiting artists from around the world, highlighting emerging talents alongside globally recognized names. In 2015, Greg Mike founded OuterSpace Project, an event series that merges public art, live music, design, action sports and culture in Atlanta, GA.
SUSANNAH DARROW
Susannah Darrow is the Founder and Principal Consultant of Susannah Darrow Consulting. From 2015 - 2017, she served as the Executive Director of ArtsATL, a nonprofit online publication based in Atlanta, Georgia that covers the city's arts and culture communities. Susannah is the founding Executive Director of BURNAWAY, a nonprofit arts organization dedicated to providing critical coverage and dialogue about arts in the Southeast. Susannah works to build greater awareness of the arts as a means to develop a more culturally engaged and forward thinking Atlanta.

Susannah is currently serving as the District 2 Arts and Culture Advisor to Atlanta City Councilmember Amir Farokhi. Susannah is proud to be serving as the Co-Chair of the LEAD Atlanta Class of 2019. She was a member of LEAD Atlanta in 2016, and participated in the Atlanta Regional Commission’s Regional Leadership Institute (2106) and the Arts Leaders of Metro Atlanta. In 2014, Georgia Trend Magazine named her as one of 40 top leaders under age 40. In 2013, the Georgia Center for Nonprofits named her in their list of top 30 nonprofit leaders under age 30.
ALIYA KHAN
Aliya Khan is Vice President of Design, Global Design Strategies at Marriott International. With more than 20 years of experience, Aliya has design oversight of Marriott’s AC Hotels, Aloft, Element, and Moxy brands. With her award-winning talent, she drives efforts to define the brands’ foundation, distinguishing each with their own clear design personality. She is responsible for both the launch of the original Aloft prototype in 2008 (under Starwood), as well as its most recent concept, launched earlier this year.

Beginning her career in hospitality design with W Hotels in 2003, Aliya has also developed prominent concepts for Le Méridien, The Luxury Collection, and St. Regis, while drawing awards for the opening of the W Montreal, renovations at the W Mexico City, and the Le Méridien properties in French Polynesia. While the Director of Renovations of Luxury Brands, Aliya led strategic development and execution of partner design suites for the St. Regis brand in conjunction with world-class brands such as Bentley Motors, Krug, Dior, and Tiffany.

CREATIVE INVITE GUIDELINES
  • This opportunity is open only to individuals who are at least eighteen (18) years of age and the age of majority in their jurisdiction of the primary residence and who are legal residents of the 50 United States or the District of Columbia at the time of submission and until December 2019. The age of majority is 19 in Alabama and Nebraska; 21 in Mississippi. Employees and their immediate family and household members of Moxy, Midtown Alliance and Talenthouse are not eligible to participate. Void where prohibited by law.
  • Limit ten (10) submissions per artist or artist team.
  • Please note, that during the Submission Period, your submission may be featured on Moxy's social media channels with credit given to you.
    Update as of July 8, 2019: Submissions will not become visible until after announcement of the Selected Artists.
  • All submissions must be your own original work (meaning you are not allowed to use third party pre-existing copyright materials and/or stock imagery in your submission unless you own the copyright to the work) except for the material provided by Moxy. All rights in and to the material provided are reserved by Moxy.
  • Please retain your original artwork files in the highest quality possible, but visuals/sketches/mockups must be submitted in JPEG or PNG, max. size 10MB, via the 'Participate Tab'. You can submit up to 10 visuals for the same mural artwork within one submission. The Project Plan (budget, materials etc.) and Portfolio Sample, should be uploaded as separate PDFs files using the provided option 'Project Plan' and 'Portfolio'. The Project Plan should be written in English.
  • Please add a short description in English explaining the inspiration behind your design. Please use the 'Say something about your submission' section within your submission.
  • We advise you to carefully read the "Submission Guidelines" above.
  • Finalists and artists that are not selected retain ownership in the original portions of their work, however, Moxy has the right to promote submissions on their channels in connection with this Creative Invite for three (3) months after the announcement of the Selected Artist. All artists will be credited accordingly.
  • The Selected Artist will have to sign an agreement assigning all rights, title and interest in and to the selected work to Moxy for global usage. The selected work can still be used for the artist's own portfolio purposes.
  • The Selected Artist is required to share up to 10 posts on social media using #atthemoxy #moxyblankcanvas about their artwork, installation, Moxy Atlanta Midtown, being the Artist In Residence etc. Artist will post all content within 1 year of the Selected Artist Announcement.
  • The selected submission may be modified in collaboration with the Selected Artist ahead of installation to accommodate production requirements and meet any local authority requirements.
  • The Selected Artist is required to install the selected work in person at the Moxy Atlanta Midtown hotel over 5 consecutive days in September/October 2019. The specific dates will be discussed with the Selected Artist upon selection.
  • The Selected Artist will be provided with a production budget to pay for all materials required to install the work. This production budget does not need to pay for costs of any scaffolding, sidewalk barrier required for installation, travel to and from Atlanta, accommodation for the 5 day installation period - these will be paid for by Moxy Atlanta.
  • The Selected Artist may bring 1 person to Atlanta with them to support in the artwork installation (travel costs for a second person will be covered by artist’s production budget, accommodation will be covered by Moxy Atlanta Midtown (twin room)).
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • The Selected Artist and Finalists must respond to Talenthouse within two (2) days of receiving the notification email or else will forfeit all incentives.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules.
  • No purchase necessary to enter or be selected.
how Moxy will choose
Moxy will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria is based on Creativity (35%), Originality (35%) and Overall Understanding of the theme (30%).
Key Dates
  • Launched:
    June 12, 2019 at 9:00 AM
  • Submit By:
    July 9, 2019 at 9:00 AM
  • Selection Period Starts:
    July 9, 2019 at 9:00 AM
  • Creators Selected:
    August 15, 2019
All times are in Pacific Time.